The most “romantic” day of the year once again sparked numerous online discussions among internet users, ranging from articles with gift ideas and outfit suggestions to humorous tweets. At Clip News, we decided to dive in Valentine’s online data, and our analysis led to some extremely lovey-dovey conclusions. (more…)
In the digital era, the “voice” of your brand or company resonates not only through advertisements, official announcements, and press releases, but also through every tweet, post, and online discussion, 24/7. This is where Digital Listening services -often referred to as Social Listening- come into play providing a clear unbiassed window into the vast world of online conversations. (more…)
Introduction
Nowadays, more than ever, cosmetic companies face a range of challenges that demand the adoption of new approaches and strategies to maintain their competitiveness. The use of media monitoring and analysis services is crucial for understanding brand image and for evaluating audience response. (more…)
In the fast-changing digital environment, every company faces the threat of a crisis that can damage its reputation regardless of its industry and size. The key to maintaining a strong brand image lies in being prepared for effective crisis management. (more…)
The PR sector’s transformation continues in 2024, seamlessly integrating artificial intelligence (AI) with traditional practices. Amid global crises and economic challenges, public relations professionals are adapting to new trends, prioritizing offline and online media analysis, data-driven decision-making, and effective crisis management. (more…)
Clip News, always focused on providing high-quality services for its subscribers, supports this year’s National Customer Service Awards. (more…)
Clip News had the honor of participating in Reputation Pharma 2023, held on December 19 at the Crown Plaza Hotel in Athens. The conference is organized every two years by Reputation Unique. (more…)
Introduction
In the dynamic fashion landscape, companies constantly seek new approaches and creative ideas to attract consumers. The rapid pace of trend changes, along with increased consumer demands for sustainable and innovative collections, creates a necessity for fashion companies to adapt their strategies in order to increase their market share. (more…)
Clip News announces its inclusion in the International Association for Measurement and Evaluation of Communication (AMEC). The company’s membership in this prestigious global association confirms its commitment to providing high-level Media Analysis services. (more…)
On December 13, 2023, communication, public relations, and marketing professionals gathered in the Athena Hall of the Wyndham Grand Athens Hotel, to participate in the 17th Corporate Communication Conference, powered by Boussias. The event’s central theme was the rise of artificial intelligence in the PR industry, with Clip News being one of the sponsors. (more…)