The automotive industry is experiencing significant changes due to the rapid development of electromobility and the entrance of new competitors into an already highly competitive sector. This situation necessitates the utilization of media analysis services, which offer specialized publicity analysis in the media and in social networks. (more…)
In the retail sector, where supermarket chains compete to attract and retain customers, media analysis services become essential for understanding corporate image and shaping communication strategy. (more…)
Nowadays, more than ever, cosmetic companies face a range of challenges that demand the adoption of new approaches and strategies to maintain their competitiveness. The use of media monitoring and analysis services is crucial for understanding brand image and for evaluating audience response. (more…)
In the dynamic fashion landscape, companies constantly seek new approaches and creative ideas to attract consumers. The rapid pace of trend changes, along with increased consumer demands for sustainable and innovative collections, creates a necessity for fashion companies to adapt their strategies in order to increase their market share. (more…)
The necessity to manage and respond to a health crisis, exemplified by the COVID-19 pandemic, has underscored the pivotal role of media analysis services for corporations within the healthcare industry. During a period when public health was under intense scrutiny, public perception played a vital role in the success of health companies and the implementation of vaccination policies. (more…)
In the era of digital communication, publicity analysis or media analysis is an important part of the communication strategy of corporations operating in the broader financial sector. Such corporations carry out their activities in an ever-changing environment, in which crisis management, competition analysis, consumer research, and product or service improvement, require detailed and continuous information. Such data, especially from online Media (websites, blogs, forums, social media), help communication strategy and marketing professionals make timely decisions based on the trends of the digital environment, remedy unwanted developments and improve communication with consumers. (more…)
