Clip News announces its inclusion in the International Association for Measurement and Evaluation of Communication (AMEC). The company’s membership in this prestigious global association confirms its commitment to providing high-level Media Analysis services.
“We take pride in achieving this milestone and look forward to sharing the benefits with our subscribers. Clip News will have the opportunity to disseminate the Principles for Publicity Measurement, adopting the relevant protocols and providing appropriate training to our analysts”, stated Katerina Kechagia, VP Media Intelligence at Clip News.
Benefits for Professionals
Clip News’ participation in AMEC opens new paths for Communication, Public Relations, and Marketing professionals collaborating with the company. Key benefits include:
Access to Global Standards: AMEC promotes the most advanced standards for measuring and evaluating communication. These include the Barcelona Principles (1.0, 2.0, and 3.0), the Integrated Evaluation Framework, and the Measurement Maturity Mapper.
Deeper Data Analysis: With access to AMEC’s best methods and tools, Clip News will offer even more precise and in-depth analyses.
Education: Participation in AMEC provides opportunities for continuous education and professional development for Clip News analysts.
AMEC Principles for Publicity Measurement
AMEC advocates for certain principles for effective measurement and evaluation of publicity and communication, summarized as follows:
Accuracy and Transparency: Targeted and precise measurement with an emphasis on transparency in methods and data.
Comprehensive Evaluation: Examination of both quantitative and qualitative aspects of communication.
Continuous Improvement: Utilization of results for the continuous enhancement of communication strategies.
The AMEC logo is considered an international symbol of excellence in communication measurement services. Clip News’ participation in AMEC is another step towards the company’s commitment to providing the best Media Analysis services to its subscribers, remaining at the forefront of its industry.
