Insights


Barcelona Principles 3.0: The “Bible” of Proper Communication Measurement

Barcelona Principles 3.0: The “Bible” of Proper Communication Measurement

Barcelona Principles. It could be a sports team. Or a manifesto. Or a band name. However, it is an approach established by AMEC, the International Association for the Measurement and Evaluation of Communication. It focuses on identifying the outcomes and impacts of the actions implemented by Communication and PR professionals, ensuring both qualitative and quantitative analysis of these actions. (more…)

The Value of Social Listening for PR and Marketing

The Value of Social Listening for PR and Marketing

Professionals in public relations, marketing, and communication undoubtedly need to operate in an extremely dynamic environment. Social listening platforms have emerged as a vital tool in their hands, providing real-time insights into public opinion and helping manage publicity issues. (more…)

4 KPIs to Monitor and Measure Brand Awareness

4 KPIs to Monitor and Measure Brand Awareness

Brand awareness is an indicator that shows how familiar a brand is within its target market, and it can significantly influence consumer purchasing decisions. The power of brand awareness is evidenced by the fact that some brands have achieved such widespread recognition that their trade names have become synonymous with the general terms of the products they represent -indeed, which brand comes to your mind when you hear the word “bleach”? (more…)

Digital Listening Services: Enhancing Your Brand’s Online Presence

Digital Listening Services: Enhancing Your Brand’s Online Presence

In the digital era, the “voice” of your brand or company resonates not only through advertisements, official announcements, and press releases, but also through every tweet, post, and online discussion, 24/7. This is where Digital Listening services -often referred to as Social Listening- come into play providing a clear unbiassed window into the vast world of online conversations. (more…)

Top 4 PR Trends for 2024

Top 4 PR Trends for 2024

The PR sector’s transformation continues in 2024, seamlessly integrating artificial intelligence (AI) with traditional practices. Amid global crises and economic challenges, public relations professionals are adapting to new trends, prioritizing offline and online media analysis, data-driven decision-making, and effective crisis management. (more…)