In anticipation of the European elections in June, Clip News leveraged digital listening and social listening tools to understand the evolving discussion on this topic based on online media data. Despite typically low voter turnout across Europe, public discourse has been active for months, with social media platforms buzzing with comments from political figures and citizens. (more…)
Clip News sponsored the PR Awards 2024 by Boussias Events that took place for the third year at the Conference Centre of Ethniki Insurance in Athens. (more…)
The automotive industry is experiencing significant changes due to the rapid development of electromobility and the entrance of new competitors into an already highly competitive sector. This situation necessitates the utilization of media analysis services, which offer specialized publicity analysis in the media and in social networks. (more…)
In the retail sector, where supermarket chains compete to attract and retain customers, media analysis services become essential for understanding corporate image and shaping communication strategy. (more…)
Clip News, a company with over 30 years of experience in Monitoring and Media Analysis, proudly announces the creation of its own artificial intelligence (A.I.) tools for analyzing media data based on Greek language models, marking a first in Greece and in Cyprus. This achievement came through with the collaboration of the Intelligent Systems Lab of the Informatics Department (IS Lab) of Aristotle University of Thessaloniki (AUTh) for the project titled: “Intelligent analysis of Media Text Data”. (more…)
Brand awareness is an indicator that shows how familiar a brand is within its target market, and it can significantly influence consumer purchasing decisions. The power of brand awareness is evidenced by the fact that some brands have achieved such widespread recognition that their trade names have become synonymous with the general terms of the products they represent -indeed, which brand comes to your mind when you hear the word “bleach”? (more…)
At Clip News, we honored Tsiknopempti (a traditional celebration of the Greek Carnival season) for yet another year with food, drink, costumes, and dance. But what did the online data demonstrate about this celebration? This year we decided to study and analyze the data, and we laughed a lot with some of the results. (more…)
In November 2023, the executive team of Clip News began a journey of “transformation” through business coaching sessions. (more…)
Clip News supports teams and initiatives that leave their significant social impact in their own way. Thus, our employees participated in a First Aid seminar held by the Hellenic Rescue Team (HRT), in the framework of the existing reciprocal partnership between the company and the organization. (more…)
The most “romantic” day of the year once again sparked numerous online discussions among internet users, ranging from articles with gift ideas and outfit suggestions to humorous tweets. At Clip News, we decided to dive in Valentine’s online data, and our analysis led to some extremely lovey-dovey conclusions. (more…)
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