In the fast-changing digital environment, every company faces the threat of a crisis that can damage its reputation regardless of its industry and size. The key to maintaining a strong brand image lies in being prepared for effective crisis management.
One of the challenges of the new era is identifying and measuring online narratives. Public opinion is unpredictable and can significantly influence a brand’s image and reputation.
A recent study demonstrates the power of online communication channels in shaping consumer behavior. For example:
- 79% of consumers would “likely” or “very likely” leave a positive online review if the company had turned an initially negative experience into a positive one.
- 96% seek negative reviews (85% in 2018).
Effective crisis management involves brand mentions monitoring and promptly responding to minimize negative impact. A well-designed crisis management plan is crucial, especially in industries heavily influenced by online reviews. Additionally, if the brand demonstrates genuine commitment to resolving the issue in its response, it can turn the crisis into an opportunity.
Companies need to operate proactively by leveraging monitoring and alerting services to track their own brand, competitors, and industry, as well as to respond to online discussions. A prompt response at the onset of a crisis can shape its outcome.
Negative discussions and comments can be immediately identified with alerting tools and monitoring capabilities, provided by platforms such as Clip News Portal and Brandwatch, which offer timely warnings and enable swift action.
Understanding the importance of a holistic data-driven approach to crisis management, professionals in PR and marketing sectors can enhance the dynamics of a brand and strengthen its resilience.
Read HERE how Clip News contributed to crisis management on behalf of a company operating in the healthcare sector using monitoring and media analysis services.
