Blog
Want to strengthen your brand’s communication strategy? You may be familiar with media monitoring, but modern terms like “digital listening,” “sentiment analysis,” and “impact” might seem complex. On our Blog, you will find detailed and easy-to-understand articles about all of Clip News’ Media Intelligence services. Discover the latest developments in Media Monitoring (internet, social media, print, radio, television) and Publicity Reporting. Leverage valuable insights to enhance your brand’s image and stay ahead of the competition.

Barcelona Principles V4.0: A new era in communication measurement
The International Association for the Measurement and Evaluation of Communication (AMEC) recently introduced the updated “Barcelona Principles V4.0” at its annual conference, held in Vienna. The “Barcelona Principles” are a set of seven fundamental principles that...

Why Brandwatch is the top choice for understanding consumers
Clip News’ arsenal in publicity management is extensive, just as comprehensive as the publicity coverage it offers. From the print press, radio, and television, to online media, networks, and forums, the company has the most complete range of tools to provide not just...

Why Modern Marketing Chooses Brandwatch to Shape Its Strategy
Creating a marketing plan is a complex field where diverse and sometimes conflicting elements must harmoniously fulfill the goals that have been set. Given that both the industry and audience needs are constantly evolving, it is certain that a strategy based on...

Social Listening: Revealing opportunities for brands
Whether you know it or not, your brand is already the subject of online discussions – in editorials, online forums, social media posts and comments. Especially on social media, consumers express opinions, feelings and experiences that directly affect the reputation...
Monitoring & Media Analysis

AI Summary Report for PR Experts
If you work at a well-known brand or a PR agency, then you know how crucial it is to have timely...

AI Summary Report: Publicity with One Click
If you're a communications professional or work at a PR agency, then you know what it means to...

LinkedIn Monitoring Locally Made
LinkedIn is a global social network, but the conversations that influence your brand are usually...

LinkedIn: The most powerful tool for professionals
In the era of social media, LinkedIn stands out as the top professional network. It is the place...
Social Listening

Social Listening: Revealing opportunities for brands
Whether you know it or not, your brand is already the subject of online discussions – in...

LinkedIn Monitoring Locally Made
LinkedIn is a global social network, but the conversations that influence your brand are usually...

Social Media Sentiment Analysis: Decoding Consumer Emotions
Social media sentiment analysis has evolved into a powerful tool for businesses seeking to deeply...

What Makes an Effective Social Media Marketing Plan?
A social media strategy is a vital component for any business seeking to be active and competitive...
Crisis Management

4 KPIs to Monitor and Measure Brand Awareness
Brand awareness is an indicator that shows how familiar a brand is within its target market, and...

The Role of Digital Listening in Effective Crisis Management
In the fast-changing digital environment, every company faces the threat of a crisis that can...

Top 4 PR Trends for 2024
The PR sector's transformation continues in 2024, seamlessly integrating artificial intelligence...
Business Strategy

Barcelona Principles V4.0: A new era in communication measurement
The International Association for the Measurement and Evaluation of Communication (AMEC) recently...

Why Modern Marketing Chooses Brandwatch to Shape Its Strategy
Creating a marketing plan is a complex field where diverse and sometimes conflicting elements must...

Social Listening: Revealing opportunities for brands
Whether you know it or not, your brand is already the subject of online discussions – in...

Media Monitoring 360°: The Power of TV & Radio in Communication Strategy
A barrage of developments in all sectors, from technology and economy to marketing and consumer...