Blog
Want to strengthen your brand’s communication strategy? You may be familiar with media monitoring, but modern terms like “digital listening,” “sentiment analysis,” and “impact” might seem complex. On our Blog, you will find detailed and easy-to-understand articles about all of Clip News’ Media Intelligence services. Discover the latest developments in Media Monitoring (internet, social media, print, radio, television) and Publicity Reporting. Leverage valuable insights to enhance your brand’s image and stay ahead of the competition.

Barcelona Principles V4.0: The Evolution of Communication and PR Measurement
As a member of AMEC, Clip News actively participates in the global effort to advance communication measurement and evaluation. We are pleased to present the Barcelona Principles V4.0, the fourth and most advanced edition of the international principles that define...

Page Monitoring on Social Media
Everyone talks about real-time data on social media. Very few, however, truly have immediate access to it when they actually need it. Page Monitoring is the first solution that provides a complete view of social media activity, not through keyword-based searches, but...

Influencer Monitoring on Social Media
Managing collaborations with influencers has become a critical pillar of every digital marketing strategy. The challenge is clear: hundreds of creators publish content daily on Instagram, TikTok, YouTube, Facebook, X, LinkedIn making it difficult to monitor the...

PR KPIs: What Really Matters in 2026 – Webinar
The world of communication is rapidly evolving, and with it, the way success is measured is also changing. PR & Marketing teams can no longer rely solely on quantitative metrics; they must highlight the true value of each campaign by incorporating qualitative...
Monitoring & Media Analysis

Page Monitoring on Social Media
Everyone talks about real-time data on social media. Very few, however, truly have immediate...

Social Media Monitoring: Real-time knowledge, real impact
Listening to the Audience In today’s whirlwind of social media, brand perception can change...

AI Summary Report for PR Experts
If you work at a well-known brand or a PR agency, then you know how crucial it is to have timely...

AI Summary Report: Publicity with One Click
If you're a communications professional or work at a PR agency, then you know what it means to...
Social Listening

Social Media Monitoring: Real-time knowledge, real impact
Listening to the Audience In today’s whirlwind of social media, brand perception can change...

Social Listening: Beyond the Numbers
Why numbers don't tell the whole truth In the world of communication and PR, reports and...

Social Listening: Revealing opportunities for brands
Whether you know it or not, your brand is already the subject of online discussions – in...

LinkedIn Monitoring Locally Made
LinkedIn is a global social network, but the conversations that influence your brand are usually...
Crisis Management

4 KPIs to Monitor and Measure Brand Awareness
Brand awareness is an indicator that shows how familiar a brand is within its target market, and...

The Role of Digital Listening in Effective Crisis Management
In the fast-changing digital environment, every company faces the threat of a crisis that can...

Top 4 PR Trends for 2024
The PR sector's transformation continues in 2024, seamlessly integrating artificial intelligence...
Business Strategy

Barcelona Principles V4.0: The Evolution of Communication and PR Measurement
As a member of AMEC, Clip News actively participates in the global effort to advance communication...

Page Monitoring on Social Media
Everyone talks about real-time data on social media. Very few, however, truly have immediate...

Influencer Monitoring on Social Media
Managing collaborations with influencers has become a critical pillar of every digital marketing...

PR KPIs: What Really Matters in 2026 – Webinar
The world of communication is rapidly evolving, and with it, the way success is measured is also...

