Blog
Want to strengthen your brand’s communication strategy? You may be familiar with media monitoring, but modern terms like “digital listening,” “sentiment analysis,” and “impact” might seem complex. On our Blog, you will find detailed and easy-to-understand articles about all of Clip News’ Media Intelligence services. Discover the latest developments in Media Monitoring (internet, social media, print, radio, television) and Publicity Reporting. Leverage valuable insights to enhance your brand’s image and stay ahead of the competition.

Social Listening: Revealing opportunities for brands
Whether you know it or not, your brand is already the subject of online discussions – in editorials, online forums, social media posts and comments. Especially on social media, consumers express opinions, feelings and experiences that directly affect the reputation...

AI Summary Report for PR Experts
If you work at a well-known brand or a PR agency, then you know how crucial it is to have timely and targeted information from media monitoring. How many times have you thought: “If only there were a tool that grouped hundreds of publicity mentions and immediately...

AI Summary Report: Publicity with One Click
If you're a communications professional or work at a PR agency, then you know what it means to start your day with hundreds of media mentions for each client. How much time do you have to read all those articles and posts you receive through media monitoring to...

LinkedIn Monitoring Locally Made
LinkedIn is a global social network, but the conversations that influence your brand are usually local. Most social listening tools treat Greece as a tiny speck in a huge data stream. Clip News reverses this situation by putting Greek-language content, Greek users and...
Monitoring & Media Analysis

AI Summary Report for PR Experts
If you work at a well-known brand or a PR agency, then you know how crucial it is to have timely...

AI Summary Report: Publicity with One Click
If you're a communications professional or work at a PR agency, then you know what it means to...

LinkedIn Monitoring Locally Made
LinkedIn is a global social network, but the conversations that influence your brand are usually...

LinkedIn: The most powerful tool for professionals
In the era of social media, LinkedIn stands out as the top professional network. It is the place...
Digital Listening

The Value of Social Listening for PR and Marketing
Professionals in public relations, marketing, and communication undoubtedly need to operate in an...

Digital Listening Services: Enhancing Your Brand’s Online Presence
In the digital era, the "voice" of your brand or company resonates not only through...
Crisis Management

4 KPIs to Monitor and Measure Brand Awareness
Brand awareness is an indicator that shows how familiar a brand is within its target market, and...

The Role of Digital Listening in Effective Crisis Management
In the fast-changing digital environment, every company faces the threat of a crisis that can...

Top 4 PR Trends for 2024
The PR sector's transformation continues in 2024, seamlessly integrating artificial intelligence...
Business Strategy

Social Listening: Revealing opportunities for brands
Whether you know it or not, your brand is already the subject of online discussions – in...

Media Monitoring 360°: The Power of TV & Radio in Communication Strategy
A barrage of developments in all sectors, from technology and economy to marketing and consumer...

What Makes an Effective Social Media Marketing Plan?
A social media strategy is a vital component for any business seeking to be active and competitive...

The Significance of Media Monitoring for Your Business
In today's rapidly evolving business world, there is an abundance of information everywhere,...