Agencies

Integrated Media Monitoring & Analysis Solutions for PR Agencies

Powerful Monitoring for Successful PR Strategies

PR & communication agencies, as well as advertising agencies, are under constant pressure to provide their customers with tangible results and innovative solutions. They need accurate and direct information, in order to create outstanding campaigns or handle negative publicity crises.

Clip News offers advanced media monitoring & analysis services, tailored especially to the needs of agencies, allowing you to handle the reputation of your customers and maximize the impact of your actions.

Our platforms allow you to monitor print, internet and social media, including Facebook, Twitter, Instagram, Tik Tok, YouTube, etc., in real time. Regardless of whether you are managing small or big customer portfolios, our solution offers all the data your agency needs, gathered in one single platform, thus simplifying your procedures.

Main characteristics and Benefits

Brand Monitoring: Monitor the brands of your customers, products and campaigns, in international and local media. Our platforms monitor keywords and hashtags, making sure that no significant mention ever goes unnoticed.

Publicity Measurement: Monitor the impact of your campaigns and press releases. Find out who shares information about your customers’ brands.

Reputation Management: Monitor the sentiment of publicity (positive-neutral-negative), and react fast, when negative references make their appearance.

Crisis Management: Predict and manage crises with the aid of real-time alerts, which give you the opportunity to react before the situation deteriorates. Monitoring includes sentiment analysis in order to record the public opinion about your customers’ brands.

Influencer Marketing: Track and evaluate influencers who affect your customers’ target customers. Monitor the performance of campaigns with influencers in real time, measuring reach and engagement (comments, likes, shares).

Custom Reports & Analysis: Impress your customers with customizable reports, which include detailed data about brand references, sentiment (positive, negative, neutral) and the performance of your actions. Use our platforms to create credible reports & visualizations.

White Labels: Offer white label reports with the logo of your agency or your customers. Offer professional branding to your customers, while keeping them fully informed on the performance of their publicity in all data sources.

Competition Analysis: Compare the presence of your customers in offline and online media with the one of their competitors, using benchmarking graphs with quantitative and qualitative metrics, such as share of voice, sentiment, impact. Stay informed on how your customers compare with their competitors and adjust your strategy accordingly.

Advanced Tools and Integration

Clip News integrates natural language processing (NLP) in its machine learning services, in order to offer deeper insights, such as topics clustering, sentiment analysis and trend analysis. Adjust your dashboard, set notifications and cooperate effectively with your team on easy-to-use platform interfaces.

Flexible Solutions

We understand that the needs of your agency might change, which is why Clip News offers flexible pricing programmes and solutions that adjust easily to the requirements of your projects.

Clip News offers flexible packages that cover all types of businesses and allows you to try its platform to get a sample of our services (demo), without the use of a credit card.