PR Crisis Management

Media Monitoring & Analysis for PR Crisis

Challenges in the Digital World

In an age where information is spreading rapidly through the internet and social media, negative publicity can directly affect a company’s reputation. Clip News offers tailored solutions to PR Crisis situations, combining Artificial Intelligence (AI) technologies and the expertise of its analysts to manage any publicity crisis with precision and efficiency.

The Importance of Timely Information

Immediate reaction is essential in times of crisis. Clip News provides real-time monitoring and mail alerts, ensuring that you are always aware of any negative reports. Media monitoring covers a wide range of sources (internet, social media, print, radio and TV), allowing you to get a full picture of the crisis and its effects.

Crisis Summary Report: Comprehensive Update

Clip News Crisis Summary services are specifically designed to provide you with summaries of the most important points of the crisis:

• 24/7 updates according to your needs.
• Instant activation of your monitoring profile to get a continuous flow of information.
• Summaries with keypoints and all relevant sources.
• Annotation of all comments and opinions related to the crisis so you know the public’s reactions.

Crisis Analysis Report: quantitative and qualitative analysis of the crisis

The analysis provided by Clip News does not stop at simply reporting on the evolution of a PR crisis. We offer a complete analysis of media data for a deeper understanding of the information, both during the emergency and at the end at an account level. Among other quantitative and qualitative data, we provide:

• Volume of Mentions: Identify the volume of mentions about the crisis.
• Volume Over Time: Analyze the progression of the crisis over time with graphs, pies and charts.
• Content Source Analysis: Understand which sources the mentions are coming from and what the dynamics of each channel are.
• Sentiment Analysis: Determine the sentiment (positive, negative or neutral) expressed in the reports with advanced sentiment analysis.
• Tagging: Categorize reports by topic to get a more detailed picture.

Combination of Crisis Summary and Crisis Analysis

For an even more comprehensive monitoring and analysis of the crisis, Clip News offers the possibility of combining Crisis Summary and Crisis Analysis services. This way, you get both summary and deep-dive analysis, giving you all the tools you need to deal with a publicity crisis.

Options for Crisis Reports

Clip News’ Crisis Reports are perfectly tailored to your needs, providing options such as:

• Editorial language: Greek or English, depending on your preferences.
• Sources: Monitoring of the internet, social media, print media, radio and television.

Innovative Tools and Human Intelligence

The powerful technology of Clip News’ AI tools, combined with the expertise of our team of analysts, offers you the ability to analyze and react quickly and effectively to any negative publicity crisis. Media monitoring and media analysis services are not just tools for a brand, but strategic solutions that help maintain its reputation.