Media Analysis

Evaluation of your Online & Offline Media Presence

Quantitative and Qualitative Analysis with Strategic Insights

Clip News’ Media Analysis services provide you with a comprehensive view of your business’ publicity through quantitative and qualitative data-driven analysis. Using innovative analysis tools and Machine Learning and Artificial Intelligence (AI) technologies, our reports include detailed graphs and explanations from media data analysts that provide added value metrics. This allows you to better understand the characteristics of your online and offline media references, their relevance, and their true impact.

What is Media Analysis?

Media Analysis is the quantitative and qualitative evaluation of data collected from various media sources, namely print, radio, television, internet and social media. It is a process that is not just limited to the collection of media data, but delves deeper into the information, examining the relevance and influence of your brand’s media data.

The analysis first of all includes a wide range of quantitative metrics that help to understand your image, such as Buzz, Volume over Time, Content Sources Breakdown, and comparison with your main competitors (Share of Voice).

According to the new global trends in the field of media intelligence, publicity analysis is necessary to provide qualitative characteristics in order to be comprehensive and meaningful. A key service that comes under this heading is the categorization of media data into positive – neutral – negative (sentiment analysis), both using automated Machine Learning and AI tools, and with the necessary correction by the experienced eye of a trained media data analyst. Other metrics with qualitative features refer to the significance of sources and users mentioning the brand, such as Reach, Impact, Top Authors, etc.

In this way, businesses can gain a complete picture of their market position and reputation among consumers.

Innovation and Accuracy with AI Technologies

Our approach combines the expertise of our analysts with the advanced use of artificial intelligence, ensuring that the insights we provide are accurate and useful for your strategy. Our Media Analysis services include evaluating your social media, internet, and traditional media presence. In addition, we reveal the profile of your audience and offer a comparison to your competitors, enabling you to improve your position in the competitive online and offline media environment.

Specialized Metrics for Deep Understanding

Our services are tailored to each subscriber’s needs and include critical metrics such as:

• Share of Voice: The percentage of your business’ visibility in comparison to your competitors.
• Sentiment Analysis: Evaluation of your media data by sentiment (positive, neutral, negative).
• Tagging: Categorization of your media data by topic.
• Content Sources Breakdown: Analysis of sources.
• Top Influencers: The top influencers shaping the conversation around your brand.
• Top Sites: The top sites that mention your business.
• Topics Cloud: Presentation of the dominant topics.
• Volume: The total number of references.

Available Delivery Options

You can customize your Media Analysis Report based on your needs:

• Language: Greek or English.
• Delivery frequency: Daily, weekly, fortnightly or ad hoc.
• Sources: Print, Internet, Social Media, Radio, TV.

Clip News offers flexible Reporting & Analysis services that are tailored to the needs of each business. Gain meaningful insights that will help you optimize your strategy and protect your reputation.

The cost of the service depends on the volume of media data we need to process.