Digital Listening

Listen to what People Say about your Brand

Insights from the Internet and Social Media

Digital Listening is a critical tool for a successful brand strategy. In today’s digital world, internet publications and consumer comments on social media are an endless source of information and can shape your image. Opinions, needs and desires of the public are now expressed online and often have an explosive spread among users.

Using this service allows you to monitor every online post and comment, analyze audience sentiment (positive, neutral, negative) and optimize your response in real time.

What is Digital Listening?

Digital Listening is the process of tracking words, hashtags and phrases across the web and social media, giving you access to data that highlights market trends and consumer preferences.

Tracking this data is necessary to formulate your communications strategy, manage a PR crisis and monitor the moves of your competitors.

How Digital Listening Works

Digital Listening services are usually run through smart platforms, such as Brandwatch. They offer a multitude of features beyond simply recording references, such as customizable dashboards for data visualization, while giving you access to real-time consumer insights. Digital Listening is the only way to monitor and react to public opinion as it is reflected online.

Benefits for your Brand

Sentiment Analysis: Through advanced sentiment analysis, you can know how the audience feels about your brand. Capture negative feedback and take action in time.
Competition Research: Identify competitive moves to formulate a successful strategy.
PR Crisis: With real-time mail alerts, you can prevent or effectively manage any potential crisis before it becomes a major problem.
Enhance Marketing Strategies: Detect new market trends and consumer interests, helping to create content and high-engagement campaigns.
Optimize Brand Awareness Strategies: Through media insights, you analyze references to your brand and optimize your communication strategy.
Influencers: Learn who is driving the conversation in your industry and have the opportunity to make strong partnerships.
Essential Metrics: You have access to quantitative and qualitative metrics such as Volume, Sentiment, Evolution, Impressions, Impact, Reach, Likes, Comments, Shares, Interactions, Top Tweets, Main Topics, Trending Topics, Top Hashtags, Top Emoticons, Most Mentioned Tweeters.

Combination of AI and Human Experience

Combining our AI tools with the experience of media analysts delivers unrivalled results. We use a powerful method that combines modern AI tools and the expertise of analysts that we make sure to continuously train. AI systems analyze huge volumes of media data, while human intervention is essential, as it ensures data quality and proper understanding of the results.

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Leverage the power of Digital Listening to improve your brand image and build stronger relationships with your audience. With our tools and expertise, you can stay one step ahead of competition and take control of your presence in the digital environment.