
Market strategy is revealed on Social Media!
For many years, competitor monitoring relied on limited sources of information: advertising...

Social Media: Just because you aren’t “there,” doesn’t mean they aren’t talking about you!
There is a common myth in the business world: "Since our company doesn't have an official channel...

Transparency and Measurable Results in Influencer Campaigns
The article was published on insuranceforum.gr on 02/03/2026 In an era where investments in...

The Crisis Doesn’t Start in the Media. It Starts on Social Media.
Reputation management has changed dramatically in recent years. Today, a communication crisis does...

Barcelona Principles V4.0: The Evolution of Communication and PR Measurement
As a member of AMEC, Clip News actively participates in the global effort to advance communication...

Page Monitoring on Social Media
Everyone talks about real-time data on social media. Very few, however, truly have immediate...

Influencer Monitoring on Social Media
Managing collaborations with influencers has become a critical pillar of every digital marketing...

From Data to Strategy: The Communication of the Future with the Barcelona Principles
The webinar “PR KPIs: What Will Truly Matter in 2026” was successfully completed! As part of AMEC...

PR KPIs: What Really Matters in 2026 – Webinar
The world of communication is rapidly evolving, and with it, the way success is measured is also...

Social Media Monitoring: Real-time knowledge, real impact
Listening to the Audience In today’s whirlwind of social media, brand perception can change...

Social Listening: Beyond the Numbers
Why numbers don't tell the whole truth In the world of communication and PR, reports and...

Barcelona Principles V4.0: A new era in communication measurement
The International Association for the Measurement and Evaluation of Communication (AMEC) recently...

