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Clip News’ arsenal in publicity management is extensive, just as comprehensive as the publicity coverage it offers. From the print press, radio, and television, to online media, networks, and forums, the company has the most complete range of tools to provide not just the footprint, but in-depth data analysis and the added value that results from it.
The Brandwatch platform is the world’s leading digital consumer intelligence company. In recent years, through a series of partnerships and acquisitions, it has offered a complete suite of tools and services in the field to clients from all sectors (Consumer Product Goods, Retail, Agencies, Financial Services, Media & Entertainment, Technology). Furthermore, the company contributes to addressing a wide range of different scenarios (brand management, crisis management, competitor analysis, trend analysis, market research, data democratization), while enabling professionals (marketers, etc.) to maximize the impact of their work to the benefit of end users.
So what does Brandwatch manage? What is its privileged domain? The answer lies in online publications and conversations. The platform’s capabilities in this area are limitless and elevate the wide-angle reading of data and extraction of conclusions.
The Brandwatch platform turns the basics into tools and adds unlimited degrees of freedom, serving the user. After all, the experience of a Clip News subscriber who invests in this new direction and interprets publicity in 21st-century terms proves this. “The internet and the overall digital presence of businesses are a key growth driver. Especially in recent years, we all recognize – globally – its critical role and, of course, its rapid increase. Both the speed of information exchange in the digital world and the demand for immediate corporate response are both an opportunity and a challenge. Therefore, using the right tools to map the digital landscape is of vital importance. So is its comprehensive and immediate analysis, as these can become a competitive advantage. That is what Brandwatch is for us: our ally and a valuable partner that offers us real-time insights about our presence in the digital media landscape, substantially contributing to managing and enhancing our corporate reputation in the online world,” highlights Chrysanthi Koropouli, Brand Equity & Digital Marketing Manager at AB Vassilopoulos.
Clip News subscribers, therefore, have the opportunity to gain access to the capabilities provided by the Brandwatch platform. First, based on specific needs, the basis for expanding online publicity is designed (query/channel), with the platform responding by offering the raw material (data). This data, combined with appropriate sentiment optimization and the flexible categorization of mentions/tagging, forms the framework of the analytical work that will result in actionable insights. This presentation of data makes the figures accessible, which, combined with other sources, leads the user to useful conclusions.
The reader may wonder: So, we gain access and create the basis for investigating our own requests on Brandwatch, and we’re done? The answer is a resounding NO. There must be a graded transition from static assessment of situations to dynamic processing of conclusions into analytics, and ultimately to the big picture. This is achieved through understanding the data and intelligently reading what shapes the prerequisites for strategy development. It is therefore clear that the analyst’s role in all this is crucial. After all, the magic of intelligence-based platforms comes with transcendence, as they do not reflect the obvious but create the conditions to detect and exploit insights without limits.