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Creating a marketing plan is a complex field where diverse and sometimes conflicting elements must harmoniously fulfill the goals that have been set.
Given that both the industry and audience needs are constantly evolving, it is certain that a strategy based on correct and reliable data—such as those provided by Clip News through its services and functions—is what can make a brand stand out.
The days of mass advertising messages without targeting criteria are long gone. The digital era may have brought broader reach, but the audience can now be identified with precision. Through data and the conversion of that data into insights, market professionals—marketers, communications & PR managers, etc.—have the ability to understand consumer preferences, forecast trends, evaluate their broader industry position, and more. The concept of Media Analysis sounds excellent, but it must also be based on the right tool—such as Brandwatch, the world’s leading digital consumer intelligence platform.
Tactics
By applying the tactic of real-time big data analysis, a marketer can turn a user into a customer. They are able to identify the demands of potential clients in order to create content that meets those needs. This way, the marketer measures both their overall actions and the specific results of a campaign. But it doesn’t stop there. The marketer gains a complete picture of the channels where their audience interacts and the conversations that concern them, allowing them to precisely craft their next message.
Once the target audience is identified, the competitive landscape must also be explored. Data collection and analysis allow this in depth. Marketers must have a complete view of the key players in their industry: the new products or services they launch, the promotional tactics they prefer, and the public opinion forming around them.
Another element often included in marketing plans is the use of influencers. Choosing the right persona to promote each piece of content will yield the best possible outcome. Influencer tracking via Brandwatch, along with relevant metrics, leads to custom decisions through a modern audience approach.
User Experience
The flexibility offered by Brandwatch becomes an absolute ally to its user, something confirmed through firsthand experience:
“Brandwatch is one of the core tools in our daily work. The data we collect helps us target better, choose the right channels where our audience is, and measure the performance of the content we produce. At the same time, we can prevent and respond to crises through the immediate assessment of sources and real-time data we receive. In many cases, we’ve also started content production based on insights from discussions among the audience that interests us (data-driven campaigns). Brandwatch’s reliability in data collection and its subsequent processing by our team are a significant factor in measuring the effectiveness of our clients’ communication investment” says Panagiotis Alefragkis, Head of Digital & 360 at The Newtons Laboratory.
It’s clear that Media Analysis services and Digital Listening tools have become an integral part of modern marketing. By obtaining actionable insights from data, the message is shaped and placed in the exact context, the broader plan improves, and the results bring what’s expected: brand loyalty and revenue in the bank.
(photo: unsplash.com)