Clip News Analysis: The Online Highlights of EURO 2024

The UEFA European Football Championship EURO 2024, culminating on 14 July with Spain’s fourth victory in the history of the tournament, has been a major topic of online discussions. Our expert analyst team utilized our digital listening tools to monitor the related discourse and provide valuable insights into the scope and nature of these conversations.

The total number of online data for EURO 2024 across all examined media (sites, blogs, forums, social media) reached 113.000 from 1 May to 14 July 2024. This high volume of publicity underscores the wide interest and participation of the public, reflecting its significance and impact on public discussion.

Let’s delve into the data to better understand what dominated the internet and social media in Greece during EURO 2024.

 

Buzz & Peaks

online mentions over timeThe data reveals a gradual increase in online data starting in early June, followed by a sharp rise in mid-June (when the tournament began), with the number remaining high throughout the rest of the examined period. This trend aligns with the progress and climax of the championship, highlighting key periods of increased public interest and discussion.

Significant peaks can be associated with major matches, while on 16 June, the discourse was amplified by an incident in Hamburg before the Netherlands-Poland match, where the police neutralized a perpetrator threatening fans with an axe.    

 

The Media that…Scored

content sources breakdownOnline news platforms – the familiar sites – dominated the discussion with the highest number of references, followed by X (Twitter) and Facebook. Blogs, forums, and Reddit contributed smaller volumes. This distribution indicates that real-time updates from news media and fan interactions on social media significantly fueled overall participation.    

 

Weekly Breakdown

content sources per weekOn a weekly basis, online news sources consistently led, especially during the key weeks of the tournament. The chart also shows significant participation mainly from Twitter but also from Facebook, underscoring the role of these platforms in maintaining the discussion.    

 

The Euro…Cloud

online word cloudDigital listening wouldn’t be complete without a Word Cloud, which here depicts the most frequently used terms and hashtags related to EURO 2024. Prominent phrases include #euro2024, various countries and stadium names (Signal Iduna Park), key players (Cristiano Ronaldo with his 6th EURO participation, Toni Kroos), and coaches (De La Fuente). This visualization captures the diverse and vibrant nature of the discussions, with hashtags, emojis, and keywords representing popular topics and sentiment.  

 

Top Contributors on X

  top tweetersThe top accounts on X (Twitter) that contributed to the EURO 2024 discussion, based on the number of followers, include @skaigr, @NChatzinikolaou, and @KostasVaxevanis, followed by accounts of well-known news sites.    

 

Popular Hashtags 

top hashtagsThe #euro2024 hashtag leads by far among the most popular hashtags used in posts related to EURO 2024. The use of these hashtags helped enhance the discussion, making it easier for users on X (Twitter) to participate and follow specific topics. As expected, the list includes well-known betting sites.    

 

Humour and Emotion

Humour was not absent from the discussions, with some comments garnering numerous retweets from users on X (Twitter): top rts 1The defeat of England in the final and its inability to “win the EURO” once again in the history of the championship naturally did not go unnoticed in the discussion: top rts 2  

 

Conclusion

The analysis of online data about EURO 2024 shows the extensive reach of the tournament on the internet and social media. Our digital listening tools effectively captured the dynamic nature of the discussions throughout the football spectacle, enabling the analysis of hundreds of thousands of mentions just one day after the end of the tournament.  

Discover the benefits of digital listening for enhancing your brand’s image with real-time data. For more information, contact us today.    

 

Analysis Identity

Online media data collection platform: Brandwatch (digital listening, social listening)
Timeframe: 01/05/2024 – 14/07/2024
Online Media: Sites, Blogs, Forums, Social media
Keywording/Analysis: Clip News Team

The above analysis is an indicative approach, considering that variations in online media data sample and time frame could present different results.

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