Portal Login
Social Media
Keyword Monitoring
Real-Time Keyword Monitoring
With Clip News Social Media Keyword Monitoring, you can identify in real time all public mentions related to your brand, products, competitors, and market. We consolidate data from all major social media channels (LinkedIn, Facebook, Instagram, TikTok, X, YouTube) and present it through the Clip News Portal, enriched with extensive metadata, so you can turn large volumes of information into actionable insights.
Key Features & Capabilities
What we monitor:
- Keywords: Words, phrases, hashtags (#), or mentions (@) that are critical to your campaigns.
- Authors: Active social media users within Greece.
In detail, for each public post containing your selected keyword, we capture metrics such as:
- Followers
- Likes
- Shares
- Post URL
- Post author
- Post date
- Keywords
For each public post by a selected author, we capture:
- Username
- Followers
Use Cases & Strategic Value
Social Media Keyword Monitoring is not just a data collection tool—it enables early crisis detection, campaign evaluation, and deeper audience understanding. Indicative use cases include:
- Crisis Monitoring: Immediate alerts for issues that may impact your reputation.
- Competition Analysis: Comparative analysis of visibility and influence versus competitors.
- Campaign Tracking: Measurement of reach and effectiveness of communication activities.
- Customer Feedback: Identification of customer comments and sentiment around products or services.
- Reputation Management: Continuous mapping of your public image across social media.
Social Media Channels for Keyword Monitoring
Using advanced data collection technologies and content analysis, we identify every relevant public post related to your company, competitors, or industry. The social media channels currently supported for Keyword Monitoring are:
- TikTok
- X (Twitter)
- YouTube
Keyword Monitoring VS Page Monitoring
Keyword Monitoring provides targeted detection of mentions based on specific keywords. Page Monitoring allows you to track the overall activity of partners, competitors, or influencers (all posts, reels, shorts). Both services are highly valuable but address different social media monitoring needs.
Media Analysis Reports (Weekly / Monthly)
Media Analysis Reports combine Social Media Keyword Monitoring data with sentiment analysis, thematic tagging, and insights, offering a comprehensive view of your social media presence. Clip News analysts evaluate the data both qualitatively and quantitatively, identifying trends related to your brand, competitors, or industry. The reports include metrics such as Buzz, Volume over Time, Share of Voice, Reach, and Engagement, transforming data into strategic intelligence for Marketing, Communication, and PR.
Try Social Media Keyword Monitoring
Clip News offers flexible packages tailored to businesses of all sizes and gives you the opportunity to try Social Media Keyword Monitoring with a free demo.
LINKEDIN MONITORING
FACEBOOK MONITORING
INSTAGRAM MONITORING
TIKTOK MONITORING
X (TWITTER) MONITORING
YOUTUBE MONITORING
PRICING
Free Demo – Cancel Anytime Free Demo: Request a demo for a week and track up to 3 keywords. Excludes ad hoc events and Press Releases.
Cancellation Policy: Valid for annual subscriptions. If you are not satisfied after the end of the first month, you can cancel your subscription for the remaining period.
Frequently Asked Questions
What are Keywords?
Keywords are the terms used to search for and monitor specific individuals, companies, brands, or topics on social media. A keyword may be a company or brand name, a person’s full name, or a specific topic. Each keyword includes all possible variations of how it may appear, in Greek, English, Greeklish, misspellings, hashtags, and mentions. All variations of the same term are treated as a single keyword.
How often is content updated on the platform?
Data updates are continuous, ensuring real-time access to the content that matters to you.
What is the Social Media Keyword Monitoring service?
Social Media Keyword Monitoring is an automated service that searches for specific keywords across social media and captures all related public content (posts) that mention them. The service provides real-time updates, along with all available metadata and engagement metrics. Pricing depends on the number of keywords you wish to monitor.
Which social media platforms are supported by Keyword Monitoring and Page Monitoring services?
Clip News supports monitoring on LinkedIn, X, Facebook, Instagram, TikTok, and YouTube. The data collected is subject to the limitations imposed by each social media platform due to personal data policies. Stories and audio within videos are not supported.
Get started.
Fill out the form and we will be in touch soon.
More Info
Έχεις επιπλέον απορίες; Κλείσε τώρα ένα online ραντεβού
Κατερίνα Κεχαγιά
VP Media Intelligence
Θοδωρής Αναστασιλάκης
Vice President