The debate on the tragic train accident in Tempi has not ceased, on the contrary, public outrage and demands for justice are intensifying. Analysis of publicity data for the period 1 January – 3 March 2025 via the Brandwatch platform reveals a rapid increase in references, especially on 28 February, a day on which mass protests took place in many cities in Greece and abroad, with the participation of citizens of all ages.
Following a recent analysis of publicity data up to a few days before the two-year anniversary of the accident in Tempi, the Clip News team analyzed the online picture of the issue including data up to 3 March.
Rapid Increase in Publicity
According to Brandwatch data for the period 1 January – 3 March 2025:
- 2.3 million references were recorded on social media and internet (mainly news sites), an increase of 1,170% compared to the previous period.
- 58,760 unique authors participated in the discussion, recording an increase of 259%, compared to the previous period.
Evolution Over Time
The graph below shows the evolution of the volume of references per day for the whole period under consideration:
- On 26 January, the day of the previous protests, over 125,000 internet and social media references were collected.
- On 28 February, the day of the demonstrations to mark the two-year anniversary of the accident, the number of internet and social media references exceeded 180,000.
- The publicity remains heightened with tens of thousands of relevant references in the first days of March, with ongoing discussions and analyses.
Sentiment Analysis
Sentiment analysis separates all relevant references into negative, neutral and positive. As is evident, sentiment remains extremely high:
- 59% of the references are negative, pointing to accountability, delays in justice and requests for transparency.
- 41% are neutral, coming mainly from news sites, while no positive references can be found.
Top Hashtags and Phrases
Word Cloud presents the most frequently used words and hashtags for the topic, helping to understand the main themes that were addressed. Especially on social media, the conversation is accompanied by hashtags and slogans that highlight the sense of injustice:
- #τέμπη_έγκλημα and #τέμπη_συγκάλυψη remain dominant hashtags.
- The phrase “I have no oxygen” continues to be widely used as a symbol of the tragedy.
Top Sources
The diagram shows the sources of references collected by the Brandwatch platform for the keyword “Tempi”:
- 86% of references come from X.
- 12% of references were recorded on news websites.
- The remaining 2% was shared on other social media channels.
The Tempi accident continues to be one of the top issues of public debate in Greece. The data collected by the Brandwatch platform from the internet and social media confirms that there has been a constant increase in publicity on the issue and a strong emotional charge.
Analysis Identity
Digital Listening Tool: Brandwatch
Date Range: 01/01/25 – 03/03/25
Sources: websites, blogs, forums, social media (subject to the limitations of each channel)
Keywording/Analysis: Clip News
Search Restrictions
- The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.
- For this collection of publicity data on the topic of Tempi, the keywording of the search focused on the word “Tempi” with several variations. This means that references, comments or discussions about the accident that do not include these keywords have not been collected.
The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
Two years after the tragic train accident in Tempi, the public debate on social media and the internet remains intense, as evidenced by data from the Brandwatch platform. Analysis of publicity for the period 1 January – 26 February 2025 shows continued public anger and outrage, while protests and social media references show a steady increase.
Based solely on publicly available data from internet postings and social media posts that mention the word “Tempi” with various grammatical variations, an attempt was made to capture the volume and sentiment of online discussions on the topic.
Increasing Publicity and Participation
According to Brandwatch data:
- 1.68 million references were recorded on social media and websites (mainly news sites), an increase of 1,165% compared to the previous period.
- 48,290 unique authors joined the conversation, an increase of 240%.
Evolution of the Debate
An analysis of the volume of references on Tempi shows that:
- The intense public debate peaked with over 125,000 references on 26 January, the day of the previous protests.
- Throughout February the issue remained high in online discussions, gradually increasing as we approached today (28 February), when mass protests will take place across the country.
The Sentiment of the Debates
User sentiment reflects ongoing anger and frustration:
- 58% of the references are classified as negative, with keywords revolving around concepts of “crime”, “cover-up” and “tragedy”.
- The remaining 42% consists of neutral references, mostly of a “news nature”, while no positive references are identified.
Where the Topic is Discussed
Based solely on publicly available data from internet publications and social media posts, the following metrics were recorded:
- 87% of references came from Twitter.
- 11% of references came from websites (mostly news sites).
Popular Hashtags and Keywords
The public debate on Tempi is accompanied by hashtags that demonstrate a sense of injustice and a demand for accountability:
- #τέμπη_έγκλημα, #τέμπη_συγκάλυψη and #μέχρι_τέλους are at the top of the hashtags.
- The phrase “I have no oxygen” is used extensively as a slogan in protests which is also reflected in the hashtags.
The Tempi tragedy continues to be one of the most important issues of public debate in Greece. The rapid increase of references on social media and websites, the negative sentiment and the constant demand for justice prove that society does not forget. Data from the Brandwatch platform confirms that the need for transparency and accountability remains strong, with citizens continuing to express their outrage two years after the tragic event.
Analysis Identity
Digital Listening Tool: Brandwatch
Date Range: 01/01/25 – 26/02/25
Sources: websites, blogs, forums, social media (subject to the limitations of each channel)
Keywording/Analysis: Clip News
Search Restrictions
- The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.
- For this collection of publicity data on the topic of Tempi, the search keywording focused on the word “Tempi” with several variations. This means that references, comments or discussions about the accident that do not include these keywords have not been collected
The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
Clip News reaffirms its commitment to actively support communication and marketing professionals by providing integrated solutions for publicity monitoring and analysis. Being a leader in media monitoring, it officially announced on 6 February 2025 the launch of a partnership with Digital Wave Form (DWF), a leading Italian company in the field of artificial intelligence (AI) and automated content analysis.
The partnership with DWF brings to the Greek market an advanced cloud-based platform that transforms broadcast reports into valuable data through Automatic Speech Recognition (ASR). The new user-friendly platform provides 24/7 monitoring of 24 stations in Greece and 15 in Cyprus, ensuring that businesses never miss important references about their brands, competition or critical market developments.
Innovation & Technology for Comprehensive Updating
With over 90% audio-to-text conversion accuracy, the new Radio & TV Monitoring platform provides:
- Real-time alerts (email alerts) for every new reference
- Search by keywords, date, time or station
- Keyword highlighting in extracts
- Retention of extracts for 3 months and download option
- Automatic English translation
Alongside the undeniable dominance of the internet and social media, radio and television remain powerful media with a wide influence on public opinion and business communication strategy. With the combined expertise of Clip News and Digital Wave Form, content monitoring and analysis from radio and television is becoming simpler, more reliable and more efficient than ever before.
Harness the Power of Information from Radio and TV! For more information about the Radio & TV Monitoring service, read more here.
A barrage of developments in all sectors, from technology and economy to marketing and consumer behavior, constantly affect the business environment. New trends, unpredictable crises and innovative strategies daily shape the landscape in which brands develop and exist.
In such a constantly changing environment, the need for timely information is now more urgent than ever. Internet and social media may be dominant, but TV & Radio remain the cornerstones of information and influence. Images on our screens and radio advertising spots continue to shape opinions, affect decisions and determine brand perception.
Radio-TV & Public Opinion
Numbers never lie: in Greece, more than 65% of the citizens daily use their TV for their information (Eurobarometer). Meanwhile, the radio has a loyal audience that spends at least two hours daily listening to their favorite shows (Statista). The power of live transmission gives such media a decisive role in public discussions. For Communication and PR professionals, ignoring what is being said about their brand or their business sector in Radio and TV is like flying blind.
Why Media Monitoring is Necessary
Radio & TV Monitoring is not just a technical procedure, it is a strategic tool. Constant monitoring can offer valuable information for:
- Reputation & publicity crisis management: A comment on a TV show can shape trends, positive or negative, for a company or a business sector. Direct information allows businesses to react immediately and control the narrative.
- Competition analysis: Radio and TV do not only promote our brand; they also promote the brands of our competitors. With Radio & TV Monitoring, businesses understand the promotion strategies of competition, evaluate the impact of their campaigns and locate differentiation opportunities.
- Brand awareness enhancement: Publicity monitoring contributes to the measurement of the public presence and recognizability of a brand, whereas data analysis helps plan more targeted communication actions.
The Combination with Internet & Social Media Monitoring
Traditional media do not operate independently of digital media. A statement on a radio or TV show may go viral on social media in only a couple of minutes. Likewise, a prime-time zone advertisement may cause a flood of negative discussions on social media. The combination of Radio & TV Monitoring with Internet & Social Media Monitoring present an overview of your publicity. The combined analysis of all sources allows brands to make more targeted decisions, predict trends and timely adjust their strategies, making sure that no crucial insight goes unnoticed.
From Information to Action
In a constantly developing communication environment, the real-time monitoring of all media is the only solution that guarantees total control over the public image of a brand. Information is power for businesses and allows them to use every opportunity in a strategic manner. The article was published on Daily Fax on February 12, 2025.
The 37th Thessaloniki Insurance Conference 2025 was ultimately successful and highlighted the latest developments and challenges in the insurance sector. Clip News had the honor to support the event as a media sponsor, listening closely to the discussions and innovative approaches that will shape the future of the insurance market.
An Institution in Northern Greece
The Thessaloniki Insurance Conference is the top annual event of the insurance sector in Northern Greece and attracts distinguished professionals, companies and agencies. This year’s event, held on February 7 at Grand Hotel Palace, offered a dynamic platform for the exchange of knowledge and business networking.
Highlights of this year’s Conference
The Conference stood out for the high quality of discussions and the participation of top professionals from the insurance sector, offering substantial knowledge and a new perspective of the market’s future.
It was made clear that AI has made a dynamic entry in the field of insurance mediation, highlighting new opportunities for the sector’s professionals. The innovative digital assistants presented during the Conference showed that AI could serve as an invisible partner, assigned the analysis of data, the prediction of risks and the automation of procedures, allowing professionals to focus on human interaction. The insurance mediator of the future will be a hybrid, combining human expertise with the algorithms’ speed and accuracy, and forming a new business model that uses technology for the benefit of productivity.
At the same time, the Conference highlighted the impact of climate change on the insurance market and the importance of the development of new strategies in order to deal with the increasing risks. The need to make insurance mandatory for some categories of real estate assets is considered a first step, but more synergies among the government and insurance companies are needed, in order to improve insurance conscience. Moreover, developments in the health sector highlight the turn to preventive solutions and digital services that allow quicker diagnosis and the better service of the insured, while reducing the cost that insurance companies are called to pay.
Clip News at the Thessaloniki Insurance Conference 2025
As a media sponsor, Clip News had the opportunity to support the event, offering media monitoring services from the internet, social media and the press. With the use of cutting-edge tools, the team of Clip News monitored the entire Conference, before and after the event, offering useful data to the organizers.
Conclusions and Future Prospects
The 37th Thessaloniki Insurance Conference 2025 highlighted the importance of the adjustment to the new conditions of the market, the use of digital tools and the creation of more partnership opportunities. Clip News will keep supporting initiatives that strengthen business sectors of the economy, offering useful information through its services.
For more information: https://thinc.gr/
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