Sunday, April 6th was a special day for Thessaloniki and Northern Greece. The 19th International Marathon “Alexander the Great” – bwin managed to turn the city into a grand celebration of sports, unity, and optimism.
Around 15,000 runners, from amateurs to top athletes, gathered at the starting line to test their strength, push their limits, and experience the magic of a unique route set against the backdrop of Macedonia’s historical heritage. Thousands of spectators supported their effort with applause, creating a warm atmosphere that moved everyone.
Sports meets social contribution
The event, beyond its competitive nature, once again highlighted its social role, promoting inclusion, participation, and solidarity. Children, families, and people of all ages found space to express themselves, have fun, and become part of a great shared experience.
High level of organization and international recognition
The success of the Marathon was based on an excellent organizational structure, with the contribution of dozens of institutional bodies, volunteers, and supporters. The races took place on certified routes and in accordance with international standards, further enhancing the prestige of the event in the global running calendar.
The contribution of the Region of Central Macedonia and the support of institutional bodies, both locally and nationally, confirmed the importance of the Marathon as an institution that promotes culture, tourism, and public health.
Clip News proudly supported the 19th International Marathon “Alexander the Great” – bwin as a communication sponsor, supporting this important athletic and social event.
More information on the official website www.atgm.gr. 
Clip News Vice-President Katerina Kechagia will be a speaker at the “AI in Marketing Conference” that will be held on 9-10 April 2025 at the OTEAcademy Auditorium by Boussias Events.
During her presentation, titled “AI-Powered Media Monitoring: Transforming Marketing Strategies with Real-Time Insights”, Ms Kechagia will explain how AI transforms the way in which companies and brands monitor and analyse their public image on all information media (online & offline), using real-time data for more flexible and strategic marketing decisions.
The “AI in Marketing” Conference is destined for marketing executives, brand managers, digital strategists and communication professionals, who will have an opportunity to learn how to use AI tools in Media Monitoring, without losing control of the brand narrative.
Clip News’ participation in the “AI in Marketing Conference” highlights the company’s leading role in technology and communication developments, with emphasis on innovation and on added value for its clients.
More information here.
After premiering on Netflix, British “Adolescence” drama series triggered heated social discussions in Greece as well. Centering on a 13-year-old schoolboy, the series focuses on adolescence, toxic masculinity and the impact of social media on the identity of young people.
The social buzz in Greek online media (internet and social media) shows that the series works as a catalyst for discussions about mental health, parental responsibility and youth violence.
Analysis data
Analysis is based on Brandwatch platform digital listening data for Adolescence series, for the period between 13 and 31 March 2025. More specifically, analysis was performed using posts on websites and blogs, as well as public discussion comments from forums and social media. The charts below depict interest intensity, time-allocated interest, most often-reproduced keywords, emerging trends and discussion channels.
Skyrocketing of references
Total references to the series reached 7,287 during the reference period, increased by 16,847% compared to the previous reference period (only 43 references). Such increase confirms that the series had a strong impact since it premiered, triggering sensitive social reflexes. 
Time-allocated publicity
The chart about daily references shows that publicity peaked three times: on 19 March, on 24 March and on 31 March. The first peak is apparently associated with the premiere of the series, the second peak is associated with the discussions that followed on social media and the third peak is associated with the public discussion about the screening of the series in schools, as it is expected to happen in Britain. 
Most frequently used keywords, hashtags and emojis
The word cloud shows the topics discussed. Terms that stand out include “social media”, “toxic masculinity”, “mental health”, “parents”. Hashtags #adolescence, #woke, #mentalhealth and #adolescencenetflix show the emotional charge of the posts. The phrases recorded document a broader social anxiety over the way young people experience adolescence in our times. 
Change of topics
The chart about trending topics depicts the topics that had the biggest dynamic. Terms on the left highlight the topics commented upon the most at the beginning. Terms on the right were on the rise as days were passing by. The increase of the frequency of topics such as “causes a stir”, “heinous violence”, “nerve-wrecking” depicts the trends formed about the topic, from the social depth of the series to the discomfort or concerns it raised. 
Reference sources
The pie chart shows that most references came from online news articles (44%), followed by Facebook comments (28%) and X comments (26%). This proves that discussions about Adolescence series started from information media, but quickly spread to social networks, confirming the ability of some series to turn into a social phenomenon. 
Most-republished X posts
Most-republished X posts give an idea about the feelings and opinions that the Greek audience developed about Adolescence series. Users praised the series as a “masterpiece” and “hard contemporary reality”, while others saw it as an opportunity for parents to self-reflect and more actively participate in the mental health of adolescents.
Humorous comments about the discussions between parents and children or proposals for relevant books enriched dialogue, giving it an educational dimension. At the same time, there was also criticism about the topics that the series visits, proof that nobody was indifferent to the series.
The value of digital listening
The case of “Adolescence” series confirms the strategic value of digital listening for marketing, PR and brand strategy professionals. The ability to monitor the emotional direction of public discussions in real-time offers valuable insights for fame management and content development.
For brands and communication executives, the picture that digital listening offers is crucial for the adjustment of their tone, messages and strategy, accurately responding to whatever the audience focuses on in a specific time period.
Analysis identity
Digital Listening Tool: Brandwatch
Date Range: 13-31/03/2025
Sources: Websites, Blogs, Forums, Social Media (subject to the limitations of each channel)
Keywording/Analysis: Clip News
Search Restrictions
The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.
The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
In the era of social media, LinkedIn stands out as the top professional network. It is the place where executives, marketers, PR experts and decision makers exchange opinions, present projects and monitor the trends in their sectors. The question is, how can communication professionals tell the difference between “important information” and “noise”, considering the volume of available information? The answer is simple: with the aid of reliable data and real-time media monitoring.
Why LinkedIn is important for your brand
LinkedIn does not host simple posts. Every comment, every article, every business page is a piece of the puzzle of digital fame. Marketers and communication specialists must know what it is being said about their company, the competition, the trends and the topics that their target-audience is interested in.
Things that professionals should monitor
- References to their brands
- Highly-interactive comments and discussions
- Competitor news
- Professional trends & thought leadership content
LinkedIn publicity monitoring is no more “nice to have” – it is necessary. Communication strategy decisions need reliable and real-time publicity data.
Data that offer a picture and perspective
LinkedIn monitoring adds a new dimension to media monitoring. It is not only measuring references, it is also measuring insights. Trends start with professionals. Evaluating a campaign, predicting crises and discovering opportunities, all depend on the analysis of the digital professional landscape.
Clip News monitors closely the value of such data and continuously invests in new abilities that allow the company to offer its clients access to every single piece of public information, from Media to professional networks.
For professionals who want to stay one step ahead of the developments, understanding and using LinkedIn publicity data is the next strategic step.
The 97th Academy Awards ceremony took place on 2 March 2025 and it was full of surprises and very emotional. The Academy Awards ceremony (commonly referred to as Oscars) continues to attract millions of spectators worldwide. Based on Nielsen data, some 19.7 million spectators viewed the ceremony in the US alone.
With its wins and plot twists, strong speeches, politically colored references and moments that went viral on social media, the event proved once again that it is an important institution that affects culture and public discussions on a global level – in spite of the technical issues and the funny moments that often accompany a live event.
Publicity data available on the Brandwatch platform recorded last week’s social media discussions about the 97th Academy Awards ceremony.
Buzz Increase & Time Evolution
Between 27 February and 5 March, Brandwatch platform collected 6,217 Oscar references on social media, increased by 495% compared to the previously measured time period. Discussions peaked on 3 March, one day after the ceremony, dominated by the analyses and reactions of social media users.
The below benchmarking diagram depicts the volume of relevant references per social media channel, compared to the previously measured time period. X, Facebook and Instagram discussions recorded a significant increase. Discussions in other social media channels remained limited. 
The Highlights of the Ceremony
As depicted on the following Word Cloud, most commented-upon topics on social media were: 25-year-old Mikey Madison winning Best Actress on a leading role for Anora, instead of front-runner Demi Moore, the moving speech of Zoe Saldaña after winning Best Supporting Actress for Emilia Pérez and the long speech of Adrien Brody after winning Best Actor on a Leading Role.
In Greece, the 97th Academy Awards ceremony was naturally connected to news topics and ironic references to politicians, especially in connection to the tragic Tempi train wreck and the recent mass protests in the memory of the Tempi victims.
Social Listening & Insights
Oscars is not just an event. It is also an interesting case study about the power of branding and publicity. From carefully planned speeches to spontaneous (or not so spontaneous) moments that go viral on social media, every aspect of the ceremony highlights the importance of the image management of people and brands.
Of course, real-time social listening is a necessary tool in the hands of Marketing, PR and Communication professionals, not only in the case of live events, but on a daily basis. That way, professionals stay informed on the comments that social media users make about the brands they represent.
Analysis Identity
Digital Listening Tool: Brandwatch
Date Range: 27/02/25 – 05/03/25
Sources: Forums, Social Media (subject to the limitations of each channel)
Keywording/Analysis: Clip News
Search Restrictions
The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.
The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
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