The world of communication is rapidly evolving, and with it, the way success is measured is also changing. PR & Marketing teams can no longer rely solely on quantitative metrics; they must highlight the true value of each campaign by incorporating qualitative measurements as well.
Save the date! December 9, 2025, at 15:00 GMT+2
Clip News, with 33 years of experience in Media Monitoring, is hosting a practical free webinar, titled: “PR KPIs: What Really Matters in 2026 – Effective Measurement with the Barcelona Principles 4.0.” Participants will have the opportunity to learn how to transform data into meaningful value, drawing on the international Barcelona Principles V4.0 of AMEC (International Association for the Measurement & Evaluation of Communication).
Key Highlights:
What the Barcelona Principles 4.0 bring
How the Greek market is adapting to digital, AI & measurable impact
What metrics mean for agencies and brands
Best practices
The webinar will feature top industry experts who will share their experience and practical approaches to PR measurement:
- Κhali Sakkas, Chief Insights Officer at CARMA & AMEC Board Director (International Association for the Measurement & Evaluation of Communication)
- Roi Haikou, Corporate Affairs, Marketing & ESG Director at HPPC & Board Member at CAPA (Corporate Affairs Professional Association)
- Katerina Kechagia, Vice President at Clip News & Vice President at FIBEP (Global Media Intelligence Association)
Seats for the webinar are limited. Those interested can secure their participation through online registration here and learn how PR measurement is evolving and how it can be strategically leveraged in campaigns.
At this year’s FIBEP World Media Intelligence Congress 2025, held in Düsseldorf (September 30 – October 2), the Vice President of Clip News, Katerina Kechagia, was re-elected FIBEP Vice President for a second consecutive term, remaining responsible for the State of the Industry Survey. This honorary distinction reflects the international community’s trust in her work and dedication to the media intelligence sector.
The new Board of Directors of the International Media Monitoring Association (FIBEP) brings together the experience of professionals from across the globe. Alongside Katerina Kechagia, continuing their terms are Todd Murphy, Magdalena Horanska, Christophe Dickès, Natan Edelsburg, Steffen Egelund, Carlos Alfredo Diaz, Oresti Patricios, and Romina Gersuni, while the new members Anna Tsenova and Jon Anders Tangnes received a warm welcome.
During the Congress, Katerina Kechagia presented the results of the State of the Industry Survey 2025, the annual study that maps the evolution and outlook of the industry. Some of the key takeaways included:
- The industry maintains strong foundations and continues to demonstrate resilience, supporting growth prospects.
- The adoption of artificial intelligence and technological innovations is accelerating, transforming media monitoring services.
- Alongside progress, new challenges are emerging: intense competition, pricing pressures, changes in copyright regulations, and dynamic developments in human resources.
- Long-term success will depend on achieving the right balance between technology and human expertise, which remains irreplaceable.
Katerina’s contribution to FIBEP’s State of the Industry Survey highlights the importance of international collaboration in understanding the trends shaping the future of media intelligence.
Learn more about the purpose and initiatives of the International Media Monitoring Association (FIBEP) here.
On June 18, 2025, as part of the “PR in Cannes” event, hosted by the International Communications Consultancy Organisation (ICCO), an insightful and timely panel discussion took place titled “Driving Measurable Impact in Media Intelligence & PR”, featuring three leading professionals in the field:
- Katerina Kechagia, Vice President of Clip News and of FIBEP
- Florian Laszlo, CEO of Austrian company OBSERVER
- Zuzana Richterova, Secretary of FIBEP
The discussion was held on LBB Beach, in a dynamic and quite hot setting (both literally and figuratively), where professionals from the fields of public relations, media monitoring, and data analysis exchanged views on the current state and prospects of the media intelligence industry.
What is Media Intelligence
As introduced by Zuzana Richterova, media intelligence refers to the process of monitoring, collecting, analyzing, and interpreting content from various media sources (print, digital, broadcast, and social) to extract meaningful insights about reputation, communication strategy, and decision-making for organizations and brands.
Key Challenges and Trends
In her remarks, Katerina Kechagia presented the findings of the latest “State of the Industry Survey” (SOI) by FIBEP, the World’s Media Intelligence Association:
- Stability and Resilience: 90% of companies in the industry expect stable or growing revenues over the next year. Media intelligence proves to be resilient and an essential service for businesses.
- AI – From Future to Present: One-third of companies already use AI for services such as content categorization, sentiment analysis, and language processing. AI accelerates workflows but also reshapes cost structures and client expectations.
- “More for Less” Mentality: Clients demand more insights, faster delivery, and lower cost. The pressure on efficiency requires service redesigns.
- Need for New Skills: 60% of companies report the need to retrain their staff to keep up with technological developments.
- Content Licensing: The biggest obstacle is the absence of a consistent global framework for fair, clear, and sustainable content use, which creates inequalities, costs, and legal uncertainties.
Media Rights Trust Initiative
Florian Laszlo presented FIBEP’s “Media Rights Trust Initiative” (MRTI), a step toward fairer content licensing. Its aim is to build a collaborative framework among media monitoring agencies, publishers, PR professionals, and Collective Management Organizations (CMOs) by:
- Creating unified and transparent content licensing models
- Balancing cost with value
- Promoting innovation while reducing legal uncertainties
Next Steps
Anyone interested in learning more about the “Media Rights Trust Initiative” can visit fibep.info/mrti.
Industry professionals are expected to gather again at the World Media Intelligence Congress, which will take place this year in Düsseldorf, from September 30 to October 2, 2025.
Technology is evolving rapidly, and with it, the entire field of media intelligence is being transformed. In this context, the International Association of Media Monitoring Companies (FIBEP) publishes its annual State of the Industry Survey (SOI), capturing the challenges, opportunities, and trends impacting media monitoring and analysis companies around the world.
This year, Katerina Kechagia, Vice President of Clip News and Vice President of FIBEP, had the opportunity to speak on the Media Intelligence Explained podcast about the survey’s findings and how they can be translated into practical strategies for businesses in the industry.
Key Findings from the 2024 Survey
- Positive industry outlook: 66% of companies reported stable or increased revenue, while 92% expect a stable or upward trend.
- Artificial Intelligence in the spotlight: 33% of FIBEP members already use AI in at least one service. Companies are expected to invest not only in technology but also in upskilling their human capital.
- Evolving client demands: Clients are seeking more than simple information. They want meaningful analysis and a consultative approach, while also expecting lower prices thanks to automation.
- Data fragmentation & regulatory challenges: The complexity of information sources and copyright regulations present new obstacles that require broader industry collaboration.
How Businesses Can Use the Survey
Katerina Kechagia proposed two main ways:
- Benchmarking: Each company can compare its performance against industry data to identify strengths and weaknesses.
- Strategic planning: The trends and findings provide a “roadmap” for future moves – whether that means investing, or redefining services.
The participation of Clip News and Katerina Kechagia in the survey and podcast highlights the company’s active role in shaping the future of media monitoring and the broader media intelligence sector.
The International Association of Media Monitoring Companies (FIBEP), now known as the World’s Media Intelligence Association, is the global federation of media monitoring companies. Clip News has been a member since 2002, contributing in various capacities and having hosted two global congresses as host sponsor: one in Limassol in Cyprus, in 2024 and another in Thessaloniki in 2011.
Listen to the Full Podcast
Listen to the full discussion in YouTube.
Artificial and Human Intelligence: A Combination for Maximum Results
Artificial intelligence is here to stay, and when we combine it with human intelligence properly and effectively, we can achieve maximum benefits. This was the key takeaway from the World Media Intelligence Congress of FIBEP, hosted in Limassol by Clip News as the Host Sponsor, under the theme “Beyond Algorithms: Unleashing the Power of AI for Strategic Decision-Making”. From October 23 to 25, experts, professionals, and industry leaders discussed the role of artificial intelligence in the Media Intelligence sector, focusing on topics such as misinformation, cybersecurity, data analysis, PR & Marketing, and strategic decision-making.
In a world where even real-time isn’t always fast enough, artificial intelligence is a catalytic partner in processing big data, identifying trends, and reducing “noise.” Combined with human experience and intelligence, it propels Media Intelligence into a new era, providing immediate and high-quality information and analysis.
“This is the core philosophy of Clip News. We recently announced the creation of our own AI tools, based on Greek language models. With our extensive experience in providing media monitoring and analysis services, we are in a position to harmoniously and effectively combine the latest technology with the expertise and specialization of our analysts,” stated Clip News CEO Theofilos Argyriadis.
Key Insights from the Congress
- George Michailidis, Cyprus Commissioner for Communications, outlined the latest developments in efforts toward cybersecurity in Cyprus and the EU. He emphasized the importance of investing in artificial intelligence research and the need to train professionals, the workforce, and society as a whole.
- Konstantinos Kattirtzis, Channel Partner Lead – LSPs at Microsoft, highlighted that artificial intelligence is already present and offers immense opportunities. If utilized correctly, AI has the power to significantly improve people’s lives, offering solutions that make daily tasks easier and more efficient.
- Eduardo Ordax, Principal GTM Generative AI at Amazon, stressed that AI will be integrated into every aspect of our lives and that adopting this technology is essential to add value for customers.
- Amrita Sidhu, Managing Director of Medianet, gave an insightful presentation on integrating AI into business operations, emphasizing communication, experimentation, and the necessity of clear objectives.
- Theofilos Argyriadis, Clip News CEO, underscored the power of AI in data processing, helping us delve deeper, uncover patterns, predict trends, and make faster, more accurate decisions than ever before.
- Katerina Kechagia, Vice President of FIBEP and Clip News, moderated a panel with Virginia Padovese, VP of NewsGuard, and Michalis Sirivianos, Dean of the School of Engineering and Technology at CUT and from MedDMO (Mediterranean Digital Media Observatory). Together, they shared valuable strategies for revealing truth in the AI era and combating misinformation.
- Anna Tsenova, Marketing Director of Updata One, and Eva Karasmani, Director of the International Department at Clip News, participated in the Young Leaders panel, exchanging views on their ideals, the biggest challenges they face, and the transformative role of AI in reshaping the landscape.
FIBEP State of the Industry Report 2024
On the second day of the conference, Katerina Kechagia, Vice President of FIBEP and Clip News, presented the findings of the “FIBEP State of the Industry Report 2024.” The research aimed to uncover key trends, challenges, and opportunities in the Media Intelligence sector for 2023-2024. It provided valuable insights into how companies adapt to an evolving landscape shaped by AI, technological advancements, intellectual property management, and changing regulations.
An Optimistic Outlook for the Future of Media Intelligence
The conference concluded with optimism for the future, emphasizing that strategic investment in technology and adaptation to ever-changing conditions are critical for success. The Media Intelligence sector remains robust and resilient despite challenges, with companies anticipating growth driven by technology, innovation, and staff specialization.
Clip News remains committed to innovation and the continuous training of its team, ultimately aiming to deliver high-standard media monitoring and analysis services.
FIBEP is the International Association of Media Monitoring Companies, of which Clip News has been a member since 2002, contributing to the Association’s efforts in various roles. Clip News also hosted the global conference in Thessaloniki in 2011.
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