The Thessaloniki International Fair (TIF) is always one of the biggest events of the year, not only due to the presence of prominent political and economic figures but also because of the extensive discussions it sparks on media. Our team of analysts utilized digital listening tools to monitor the activity on the internet and social media. This year’s data shows that TIF 2024 was a truly “hot” topic, generating significant buzz across online media. Let’s dive into the numbers.
Περιεχόμενα
- Explosive Increase of References and Political Buzz on Social Media
- High Activity Days: Weekend in the Spotlight
- The Hours When Discussions Heat Up
- Where Are the References Coming From?
- The Hashtags Driving the Conversation
- Social Media Stars: Politicians and Journalists
- Most Discussed Topics
- Viral Posts: The Most Retweeted Posts
- Conclusion
- Analysis Identity
Explosive Increase of References and Political Buzz on Social Media
The data is undeniable: TIF 2024 triggered an explosive increase in online references, reaching 100.19k between 6-16/9/2024, up from 23.91k during the previous same period. This 319% increase demonstrates the significant impact the event had on online discussions. It is clear that TIF was not just a business or political event but a platform for debate and conversation across all levels of society.
High Activity Days: Weekend in the Spotlight
The opening weekend of the Fair saw the most activity. The Opening Ceremony, along with Prime Minister Kyriakos Mitsotakis’ speech and press conference, dominated the discussion. Sunday, September 8, recorded the highest peak with over 25k mentions on the internet and social media, with Saturday, September 7, following closely behind.
The Hours When Discussions Heat Up
A deep dive into our digital listening tools revealed that conversations about TIF were almost continuous around the clock. However, the most active hours were between 12:00 PM and 9:00 PM, with peaks appearing at 1:00 PM and 8:00 PM. The fact that TIF draws interest throughout the day shows that people are engaged, whether discussing analyses, statements, or the political and economic implications.
Where Are the References Coming From?
As for the sources, 49% of the references came from X (Twitter) and 45% from news websites. Other social media platforms, such as Facebook and forums, contributed less, with smaller participation percentages.
Hashtags played a central role in the conversation, as always. #δεθ2024 dominated with 3,202 references and 10,538 retweets. Hashtags like #δεθ, #συριζα, and #με_τον_στεφανο followed, showing that the political agenda was at the forefront of discussions.
Social Media Stars: Politicians and Journalists
Yanis Varoufakis tops the list on X (Twitter) with 1,210,981 followers, followed by the Prime Minister with 813,981 followers. The list also includes major news outlets such as Skai and Kathimerini, as well as well-known journalists like Nikos Chatzinikolaou and Kostas Vaxevanis, confirming their influence in shaping the online conversation around TIF.
Among the most mentioned on X (Twitter) were Stefanos Kasselakis, the Prime Minister, and Nikos Pappas, with hundreds of mentions and retweets regarding their statements and actions.
Most Discussed Topics
Among the most frequently used terms and hashtags related to TIF, the dominant ones were #δεθ2024 and #δεθ, as well as references to the Prime Minister. Political mentions of Stefanos Kasselakis and Nikos Pappas also stood out, indicating that the political debate between key figures was a significant part of the discussions. The word cloud was further enriched by the use of interactive emojis, adding a lighter and more personal tone to the conversations, underscoring the vibrancy and immediate interaction of users.
Viral Posts: The Most Retweeted Posts
Among the top posts, Maria Karystianou, president of the Association of Relatives of the Tempi 2023 Victims, stood out with over 1,300 retweets for her post addressing the Prime Minister’s comments on the tragic rail accident. The issue was also highlighted by journalists whose posts gained significant retweets. Other topics that garnered attention included the transfer of a floating island ambulance to Thessaloniki, police measures for TIF, protests for Palestine, and SYRIZA‘s presence at the Fair.
Conclusion
TIF 2024 was not just an event for people to watch but also a platform for vibrant discussions on social media and online platforms. The numbers speak for themselves: this exhibition captured the public’s attention with record references and conversations that will continue to be talked about for some time.
Analysis Identity
Online media data collection platform: Brandwatch
Date range: 06/09/24 – 16/09/24
Sources: Websites, Blogs, Forums, Social media
Keywording/Analysis: Clip News Team
The above analysis is an indicative approach, considering that variations in online media data sample and time frame could present different results