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All eyes are on Paris! The 2024 Olympic Games are in full swing, and at Clip News, we are closely watching the commendable efforts of athletes from every corner of the world who are giving their all in this global event. Apart from the sea, we also “dove” into Greek X (Twitter) from the start of the Games on July 26 until August 6, using Brandwatch digital listening platform. Through the analysis of 193,120 references, we have prepared an overview for understanding the scope and nature of discussions on this social network regarding this major sporting event.
Περιεχόμενα
The “Hot” Days
The first two days of the Olympics (July 26-27) garnered the highest number of references within the period under review. There was a flurry of comments on the events of the opening ceremony, the Greek delegation team led by flag bearers Giannis Antetokounmpo and Antigoni Drisbioti, and numerous reposts of news accounts’ updates following certain developments (e.g., sponsor withdrawals, such as Toyota, from the event). Additionally, many posts featured highlights from the 2004 Athens Olympics’ opening ceremony, with comparisons strongly favoring the latter in terms of audience preference.
Naturally, a significant share of references during this period focused on the Greek Men’s Basketball Team, which played its first game against Canada on July 27, resulting in a loss.
The next peak in references occurred on August 6, primarily driven by discussions on the long jump final, where Miltos Tentoglou successfully defended his title, winning his second consecutive Olympic gold medal – the first gold for Greece in this year’s Games. 
It’s Olympics o’clock
Viewers’ interest in the Olympics -combined with less obligations due to the summer- seems to remain strong throughout most of the day. A significant surge in references was observed between 21:00 and 23:00, mainly associated with the opening ceremony. This time slot, along with lower peaks, was further bolstered by the participation of Greek athletes in events occurring during these periods (e.g., basketball, water polo, pole vault). 
“Air Miltos,” “Manolo,” and the Other Athletes
Team Hellas has every reason to smile with its athletes’ performance and 7 medals so far in Paris (1 gold, 1 silver, and 5 bronze). The medal tally began with Theodoros Tselidis’ bronze in judo, followed by Apostolos Christou’s silver in the 200m backstroke. Rowing brought two bronze medals within minutes, one for the duo of Papakonstantinou-Gaidatzis and one for the crew of Kontou-Fitsiou. Lefteris Petrounias and Emmanouil Karalis also secured third-place in rings and pole vault, respectively, while Miltos Tentoglou claimed his second consecutive Olympic gold in long jump.
The pie chart below illustrates how the 35,709 references are distributed among these athletes.
An Olympic-Sized “Cloud”
The following Word Cloud depicts the phrases, keywords, emojis, and hashtags related to the Paris Olympics. These terms represent the most popular topics and emotions. Dominant among them are the names of Greek athletes who earned a podium spot (Christou, Petrounias, Karalis, Tentoglou), with emojis closely aligned with terms like “pride,” “thank you,” and “congratulations.”
Lastly, it’s worth noting that Greek X (Twitter) also extensively commented on other highlights from the Games so far, such as Algerian Iman Khelif’s boxing qualification, the infections suffered by athletes after the triathlon in the Seine, and the viral moment of Turkish shooter Yusuf Dikec, who won silver in the 10m mixed air rifle.
The 2024 Paris Olympics will conclude on August 11.
Analysis Identity
Online media data collection platform: Brandwatch (digital listening, social listening)
Date range: 26/07/24 – 06/08/24
Online medium: X (Twitter)
Keywording/Analysis: Clip News Team
The above analysis is an indicative approach, considering that variations in online media data sample and time frame could present different results.
