4 KPIs to Monitor and Measure Brand Awareness

4 KPIs to Monitor and Measure Brand Awareness

Brand awareness is an indicator that shows how familiar a brand is within its target market, and it can significantly influence consumer purchasing decisions. The power of brand awareness is evidenced by the fact that some brands have achieved such widespread recognition that their trade names have become synonymous with the general terms of the products they represent -indeed, which brand comes to your mind when you hear the word “bleach”? (more…)

Tsiknopempti’s Online Data: Recipes, Reports, and Abundant Humor!

Tsiknopempti’s Online Data: Recipes, Reports, and Abundant Humor!

At Clip News, we honored Tsiknopempti (a traditional celebration of the Greek Carnival season) for yet another year with food, drink, costumes, and dance. But what did the online data demonstrate about this celebration? This year we decided to study and analyze the data, and we laughed a lot with some of the results. (more…)

Hellenic Rescue Team seminars to Clip News

Hellenic Rescue Team seminars to Clip News

Clip News supports teams and initiatives that leave their significant social impact in their own way. Thus, our employees participated in a First Aid seminar held by the Hellenic Rescue Team (HRT), in the framework of the existing reciprocal partnership between the company and the organization. (more…)