Barcelona Principles 3.0: The “Bible” of Proper Communication Measurement

Barcelona Principles 3.0: The “Bible” of Proper Communication Measurement

Barcelona Principles. It could be a sports team. Or a manifesto. Or a band name. However, it is an approach established by AMEC, the International Association for the Measurement and Evaluation of Communication. It focuses on identifying the outcomes and impacts of the actions implemented by Communication and PR professionals, ensuring both qualitative and quantitative analysis of these actions. (more…)

Clip News Analysis: The 2024 European Elections on Twitter

Clip News Analysis: The 2024 European Elections on Twitter

The 2024 European Elections sparked significant political developments. Citizens of the Old Continent were called upon to decide its future, though the high abstention in several EU countries did not go unnoticed.

A team of analysts from Clip News immediately utilized hundreds of thousands of data from the popular platform X (Twitter) through Brandwatch, a social listening and consumer insights interactive platform. The aim was to understand “what people said” about the issue over the past week, where did they focus, and which public opinion influencers stood out with their comments (read our first survey on the European Elections). (more…)

The Value of Social Listening for PR and Marketing

The Value of Social Listening for PR and Marketing

Professionals in public relations, marketing, and communication undoubtedly need to operate in an extremely dynamic environment. Social listening platforms have emerged as a vital tool in their hands, providing real-time insights into public opinion and helping manage publicity issues. (more…)