LinkedIn Monitoring: How Greek Banks Can Win the LinkedIn Game With the Aid of Reliable Data
At a glance
LinkedIn constitutes a crucial communication strategy tool for banks. AMEC award-winner Clip News offers specialised LinkedIn Monitoring solutions, aiming at strengthening reputation, optimizing strategy and understanding competition, by using real-time data from the Clip News Portal platform.
Objectives
- Real-time LinkedIn Monitoring & communication action recording
- Understanding sentiment (positive, neutral, negative) & thematic clustering
- Improving content strategy & keeping tabs on competition
Solutions
- AI-powered data collection, by monitoring keywords, hashtags & users
- User-friendly platform with real-time alerts
- Competitive benchmarking
*Premium Solutions:
- Tagging per topic or category & correction of sentiment in all data
- Custom reports with KPIs by analysts
Benefits
- Complete control over the brand’s LinkedIn presence & monitoring of competition actions
- Increase of target-audience engagement & timely handling of publicity crises
- Improved data-based decision-making
Why LinkedIn Monitoring & Why Now?
LinkedIn is currently the most powerful professional social media channel for banks, both on a corporate publicity level and on a networking and development level. With more than two million users and over 55,000 companies in Greece, LinkedIn has become an integral part of every decent communication strategy. LinkedIn is not yet another social media channel, but a tool that helps brands gain publicity, strengthen their reputation and create trust.
However, simply being present at LinkedIn, without monitoring and data, is like walking in blindfold. The Analytics that LinkedIn platform includes offer important insights about owned posts, meaning your posts. However, the ability to locate all references to your brand or directly compare with competition references is limited.
Banks Under the Microscope
To understand how our new LinkedIn Monitoring service can prove useful for brands, we selected systemic banks for the reasons below that also apply for many professional sectors:
- LinkedIn has turned into a fully operational marketing channel, which can autonomously support the promotion of new products or services and campaigns.
- At the same time, LinkedIn can supplement omnichannel strategies, significantly strengthening the effectiveness of communication initiatives that are also “running” in other media (i.e., TV, printed media, digital media, PR actions).
- Brands are constantly under the microscope. One wrong post, one negative comment or a misunderstood tone can create an avalanche of reactions.
- PR and marketing teams are asked to quantify the effectiveness of campaigns, corporate social responsibility (CSR) actions or Thought Leadership actions, such as the participation of high-ranking executives in conferences.
Based on the above, we activated a LinkedIn Monitoring account, we selected the right keywords and we collected relevant posts (834) for a period of one month. The procedure allowed us to get data about systemic banks with the below metrics:
- For every post containing the selected keyword: URLs, Hashtags, Reactions count, Comments count
- For every post of a selected author: Username, Followers count, Profile image, Location
The Benefits of LinkedIn Monitoring
- Real-time monitoring of references to your brand
- Who talks about your bank? What do they say? In what tone of voice?
- Locating negative posts by LinkedIn users, competitors and bank employees.
Undoubtedly, LinkedIn Monitoring does not prevent publicity crises. However, it helps manage them immediately and restore the trust of your clients.
- Competitive benchmarking
- What content of other banks causes engagement?
- When do they publish and what format do they use (polls, videos, multi-image posts)?
- What are the gaps that you can use in your own benefit?
With the right data always at your disposal on a Monitoring platform, you can monitor the actions of your competition and adjust your content, in order to keep up with a trend of your sector or differentiate yourselves.
- Recording Topics & Sentiment
- How does the sentiment (positive, neutral, negative) about your brand change in the course of time?
- What does the audience expect from your communication? What topic causes the biggest engagement? Sustainability, CSR actions, new products or new services?
Understanding what the audience finds interesting allows you to create content that increases trust, bolsters interaction and improves the total image of your brand.
What we monitor, plain & simple
- Keywords: Words, phrases or hashtags that are important to you (the name of a brand, a company or a person).
- Authors: Active LinkedIn users in Greece (more than a million users, the number is on the rise).
Why Clip News?
Clip News offers specialized LinkedIn Monitoring solutions that allow you total control over your digital presence. Real-time alerts, AI technology and specialised analysts supply you with reliable publicity data that allow you to monitor, analyse and optimise your strategy.
- User-friendly platform with real-time alerts
- Real-time alerts about LinkedIn references related to the keywords and/or pages you are interested in.
- Dashboard that allows the easy monitoring of LinkedIn data.
- Measurable results to decide what works best.
- AI-powered tool & human expertise
- Use of advanced AI algorithms for data collection.
- Supervision by media monitoring professionals to make sure results are correct.
- Tagging και sentiment analysis (positive, neutral, negative).
- Specialization in banking & and financial brands
- Experience in the analysis of financial sector publicity.
- Profound knowledge of the banking sector and of its distinctive communication characteristics.
- Custom Reports with KPIs set by you.
Next Step
Try LinkedIn Monitoring In Action:
If you wish to protect the reputation of your brand, measure the efficiency of your actions or better understand your competition and your audience, Clip News most definitely has the tools and know-how to offer you reliable data that would lead to data-driven decisions.
Ask for a free demo and discover how you can improve your LinkedIn strategy with real-time data.
Athens hosted this year an institution that highlights the innovation and expertise of the Greek ICT market: the Greek ICT Awards, in the framework of the international exhibition BEYOND 2025 (4-6 April), at the Metropolitan Expo.
With a strong presence of companies, institutions and executives shaping the future of digital transformation, the awards were the focus of an institution that honours projects with impact – not only technological, but also social. From applications that harness artificial intelligence to solutions that deliver tangible results in the daily lives of organizations and citizens, the winning projects represented the present and future of digital Greece.
An institution with prestige and independence
The hosting of the Greek ICT Awards by BEYOND marks the aim of the exhibition to strengthen Greek technological production and give it international scope. The awards, however, are not just part of the exhibition’s programme. They operate autonomously, with an independent evaluation process under the responsibility of MetaTeam, ensuring transparency, validity and a high level of evaluation.
Participation with Substance
Clip News Senior Analyst Giorgos Mpolanis participated in the Greek ICT Awards 2025 Evaluation Committee, contributing with his extensive experience and deep understanding of the ICT market. According to his statements, “the evaluation process of the entries was rigorous, with full documentation, meaningful dialogue among the committee members and the final criterion of conscience and fairness”.
A step forward for the Greek digital space
BEYOND 2025 and the Greek ICT Awards prove that Greece has the potential, talent and creativity to stand on an equal footing on the international innovation stage. The quality of the projects that were presented and distinguished, combined with the maturity of the domestic ICT market, show that Greece is not just an “observer” of international developments – it is an active and valued player in the field of innovation.
The participation of renowned executives, the serious and well-founded evaluation, as well as the increasing institutional support, show that technological excellence in our country can be a driver of growth, enhancing extroversion and investing in human capital.
You may find more info here.
LinkedIn is a global social network, but the conversations that influence your brand are usually local. Most social listening tools treat Greece as a tiny speck in a huge data stream. Clip News reverses this situation by putting Greek-language content, Greek users and the business specifics of our country at the heart of LinkedIn Monitoring. Below is a brief overview of what this means for the Communications, Marketing and PR teams, and how it bridges the gaps left by “one size fits all” tools.
1. Built for the Greek-speaking LinkedIn ecosystem
With more than 2 million local users and 55,000 company pages, Greece is home to a dense professional community that international social listening platforms rarely map correctly. Clip News captures this ecosystem natively: you can follow posts in Greek, delve into hashtags and follow influential opinion leaders in our country.
2. Tracking posts that make sense for reputation management
Select the keywords you want to track and Clip News’ trackers will collect all posts containing keywords, hashtags, brand names, and people you are interested in, whether they have a LinkedIn profile or not. The end result is aggregated valuable information for an overall assessment of your brand image and that of your competitors on the popular social network.
3. Easy-to-use platform for immediate and continuous access
On our user-friendly platform you can view in real-time the posts that concern you, receive notifications in your mail, export the data in PDF and Excel, so that you can make decisions immediately and targeted.
4. Author/user level information for discovering opinion leaders
Traditional API access only provides post metrics. Clip News goes further, automatically collecting each author’s follower count, post title, location and profile photo. You can create accurate lists of micro influencers or key opinion leaders, measure their reach and compare their content performance over time, without manual search.
5. Benchmarking competition with no monthly limits on posts & mentions tracked
Clip News removes limits. Track an entire industry, rank pages based on reactions or post volume, and discover which formats give rivals an advantage.
6. Flexible pricing tailored to Greek budgets
Instead of charging per user, Clip News charges per keyword package, starting from €17 per month for one keyword. This way, a start-up business can track its name today and add terms (competitors, products, hashtags) only when the need (and budget) grows, instead of paying multinational-level prices from the start.
7. Local expert support
Finally, there is the human factor. Clip News has been operating with offices in Athens and Thessaloniki since 1992. When you need to set up a query with keywords and hashtags, you talk to analysts who have an excellent understanding of the local media landscape, without waiting.
The best choice for Greek brands
International social listening platforms operate with several limitations when it comes to the specifics of the Greek language. Clip News reveals what really matters for the Greek audience, verified by expert analysts, in real time and at a cost that suits Greek businesses. If your reputation depends on what people say about your brand in the professional network, do not settle for the “global average”.
Request a demo and see how every LinkedIn post turns into actionable insight.
Clip News was a sponsor at the AI in Marketing Conference 2025, which was organised by Boussias Events and held at the OTEAcademy with the participation of top communication, marketing and technology executives. The Conference highlighted the decisive role that AI plays in strategic marketing, data analysis, content creation and the protection of the reputation of brands. Supporting such initiatives reflects Clip News’ unfaltering commitment to innovation and to connecting technology and communication.
Clip News Vice-President takes the stage
Clip News Media Intelligence Vice-President, Katerina Kechagia, delivered a speech on “AI-Powered Media Monitoring: Transforming Marketing Strategies with Real-Time Insights” and dwelt on the way AI transforms media monitoring, from a publicity recording tool into a strategic ally. Emphasising the importance of tracing crises in real-time, analysing sentiment (positive, neutral, negative), and predicting trends, Ms Kechagia stressed that brands can now bolster their narrative and maximise audience engagement. At the same time, she referred to the ethical and moral implications of AI use, giving prominence to the role of human supervision and data transparency.
During her speech at the AI in Marketing Conference, Ms Kechagia also referred to the recent, real case study of the National Gallery vandalism by Nikos Papadopoulos, a member of “NIKI” political party. The topic had 2,156 articles, posts and comments on websites and social media in only two hours. References skyrocketed to over 100,000 in 10 days! Marketing and communication executives can use technology, without “sacrificing” control over the image of their brand, by using tools such as:
- Thematic clustering
- Real-time monitoring
- Sentiment analysis
- Email alerts
And mainly… by combining human experience with AI technology.
What the rest of the speakers said:
- Demi Kazasi (Digital Team Member, Hellenic Advertisers Association) spoke about redesigning the international marketing process, focusing on digital experience and experimentation.
- Nicole Mezzasalma (Senior Consultant & Innovation, Battenhall) spoke about the way AI affects social media strategy, using examples and tools.
- Charlie Hills (Founder, Cognified) explained how to produce authentic AI content that truly transforms and does not drive the audience away.
- Ioustini Papavasileiou (Business Unit Director – Marketing Strategy, Consumer Insights & MarTech Solutions, MAX Greece) described how AI helps reduce media waste and create effective, data-driven campaigns.
- Oliver Yonchev (Founder, cocreatd) challenged the rumour that AI “kills” creativity, suggesting ways to make the two coexist.
- Eleanna Tavlikou (Instructor, Knowcrunch & Digital Creator, Human Minds) dwelt on how AI revolutionised visual media, with case studies on personalised and effective content.
- Elena Bouka (AI Legal Counsel) spoke about EU legislation on AI, restrictions, regulations on generative AI and what the above mean for marketing.
- Tania Giakoumaki (General Manager, Curious Ahead) spoke about the integration of AI into business development and branding strategies.
- Christos Passas (Digital Business Unit Director | Head of AI, Curious Ahead) introduced the notion of Generative Engine Optimization (GEO) and the need to protect reputation in AI-driven searches.
- Dan Debnam (Founder, Inovara) explained how AI agents radically change SEO and content search.
- Jérémy Grandillon (CEO, TC9) highlighted how AI can eliminate time-consuming sales procedures and increase performance.
Final Insights – Lessons and Prospects
The last discussion at the first day of the AI in Marketing Conference, coordinated by journalist Robert Pefanis, highlighted the main trends and next steps in using AI in marketing. The discussion saw the participation of Ioannis Kamilakis (Marketing Director, Public Group), Panos Bassios (Digital, Data & Analytics Director, MSD) and Marily Mitropoulou (Country Marketing Manager, Plum) and focused on the implementation of AI technologies in sales, content and strategy.
Clip News continues to dynamically invest in a future where media monitoring uses AI, by attending important conferences and by supporting the creative and strategic transformation of the market. Join us in keeping up with the developments – because information is fire and AI is its accelerator! For more information on the AI in Marketing Conference, click here.
Sunday, April 6th was a special day for Thessaloniki and Northern Greece. The 19th International Marathon “Alexander the Great” – bwin managed to turn the city into a grand celebration of sports, unity, and optimism.
Around 15,000 runners, from amateurs to top athletes, gathered at the starting line to test their strength, push their limits, and experience the magic of a unique route set against the backdrop of Macedonia’s historical heritage. Thousands of spectators supported their effort with applause, creating a warm atmosphere that moved everyone.
Sports meets social contribution
The event, beyond its competitive nature, once again highlighted its social role, promoting inclusion, participation, and solidarity. Children, families, and people of all ages found space to express themselves, have fun, and become part of a great shared experience.
High level of organization and international recognition
The success of the Marathon was based on an excellent organizational structure, with the contribution of dozens of institutional bodies, volunteers, and supporters. The races took place on certified routes and in accordance with international standards, further enhancing the prestige of the event in the global running calendar.
The contribution of the Region of Central Macedonia and the support of institutional bodies, both locally and nationally, confirmed the importance of the Marathon as an institution that promotes culture, tourism, and public health.
Clip News proudly supported the 19th International Marathon “Alexander the Great” – bwin as a communication sponsor, supporting this important athletic and social event.
More information on the official website www.atgm.gr. 
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