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LinkedIn Monitoring: How Greek Banks Can Win the LinkedIn Game With the Aid of Reliable Data
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At a glance
LinkedIn constitutes a crucial communication strategy tool for banks. AMEC award-winner Clip News offers specialised LinkedIn Monitoring solutions, aiming at strengthening reputation, optimizing strategy and understanding competition, by using real-time data from the Clip News Portal platform.
Objectives
- Real-time LinkedIn Monitoring & communication action recording
- Understanding sentiment (positive, neutral, negative) & thematic clustering
- Improving content strategy & keeping tabs on competition
Solutions
- AI-powered data collection, by monitoring keywords, hashtags & users
- User-friendly platform with real-time alerts
- Competitive benchmarking
*Premium Solutions:
- Tagging per topic or category & correction of sentiment in all data
- Custom reports with KPIs by analysts
Benefits
- Complete control over the brand’s LinkedIn presence & monitoring of competition actions
- Increase of target-audience engagement & timely handling of publicity crises
- Improved data-based decision-making
Why LinkedIn Monitoring & Why Now?
LinkedIn is currently the most powerful professional social media channel for banks, both on a corporate publicity level and on a networking and development level. With more than two million users and over 55,000 companies in Greece, LinkedIn has become an integral part of every decent communication strategy. LinkedIn is not yet another social media channel, but a tool that helps brands gain publicity, strengthen their reputation and create trust.
However, simply being present at LinkedIn, without monitoring and data, is like walking in blindfold. The Analytics that LinkedIn platform includes offer important insights about owned posts, meaning your posts. However, the ability to locate all references to your brand or directly compare with competition references is limited.
Banks Under the Microscope
To understand how our new LinkedIn Monitoring service can prove useful for brands, we selected systemic banks for the reasons below that also apply for many professional sectors:
- LinkedIn has turned into a fully operational marketing channel, which can autonomously support the promotion of new products or services and campaigns.
- At the same time, LinkedIn can supplement omnichannel strategies, significantly strengthening the effectiveness of communication initiatives that are also “running” in other media (i.e., TV, printed media, digital media, PR actions).
- Brands are constantly under the microscope. One wrong post, one negative comment or a misunderstood tone can create an avalanche of reactions.
- PR and marketing teams are asked to quantify the effectiveness of campaigns, corporate social responsibility (CSR) actions or Thought Leadership actions, such as the participation of high-ranking executives in conferences.
Based on the above, we activated a LinkedIn Monitoring account, we selected the right keywords and we collected relevant posts (834) for a period of one month. The procedure allowed us to get data about systemic banks with the below metrics:
- For every post containing the selected keyword: URLs, Hashtags, Reactions count, Comments count
- For every post of a selected author: Username, Followers count, Profile image, Location
The Benefits of LinkedIn Monitoring
- Real-time monitoring of references to your brand
- Who talks about your bank? What do they say? In what tone of voice?
- Locating negative posts by LinkedIn users, competitors and bank employees.
Undoubtedly, LinkedIn Monitoring does not prevent publicity crises. However, it helps manage them immediately and restore the trust of your clients.
- Competitive benchmarking
- What content of other banks causes engagement?
- When do they publish and what format do they use (polls, videos, multi-image posts)?
- What are the gaps that you can use in your own benefit?
With the right data always at your disposal on a Monitoring platform, you can monitor the actions of your competition and adjust your content, in order to keep up with a trend of your sector or differentiate yourselves.
- Recording Topics & Sentiment
- How does the sentiment (positive, neutral, negative) about your brand change in the course of time?
- What does the audience expect from your communication? What topic causes the biggest engagement? Sustainability, CSR actions, new products or new services?
Understanding what the audience finds interesting allows you to create content that increases trust, bolsters interaction and improves the total image of your brand.
What we monitor, plain & simple
- Keywords: Words, phrases or hashtags that are important to you (the name of a brand, a company or a person).
- Authors: Active LinkedIn users in Greece (more than a million users, the number is on the rise).
Why Clip News?
Clip News offers specialized LinkedIn Monitoring solutions that allow you total control over your digital presence. Real-time alerts, AI technology and specialised analysts supply you with reliable publicity data that allow you to monitor, analyse and optimise your strategy.
- User-friendly platform with real-time alerts
- Real-time alerts about LinkedIn references related to the keywords and/or pages you are interested in.
- Dashboard that allows the easy monitoring of LinkedIn data.
- Measurable results to decide what works best.
- AI-powered tool & human expertise
- Use of advanced AI algorithms for data collection.
- Supervision by media monitoring professionals to make sure results are correct.
- Tagging και sentiment analysis (positive, neutral, negative).
- Specialization in banking & and financial brands
- Experience in the analysis of financial sector publicity.
- Profound knowledge of the banking sector and of its distinctive communication characteristics.
- Custom Reports with KPIs set by you.
Next Step
Try LinkedIn Monitoring In Action:
If you wish to protect the reputation of your brand, measure the efficiency of your actions or better understand your competition and your audience, Clip News most definitely has the tools and know-how to offer you reliable data that would lead to data-driven decisions.
Ask for a free demo and discover how you can improve your LinkedIn strategy with real-time data.