Athens hosted this year an institution that highlights the innovation and expertise of the Greek ICT market: the Greek ICT Awards, in the framework of the international exhibition BEYOND 2025 (4-6 April), at the Metropolitan Expo.
With a strong presence of companies, institutions and executives shaping the future of digital transformation, the awards were the focus of an institution that honours projects with impact – not only technological, but also social. From applications that harness artificial intelligence to solutions that deliver tangible results in the daily lives of organizations and citizens, the winning projects represented the present and future of digital Greece.
An institution with prestige and independence
The hosting of the Greek ICT Awards by BEYOND marks the aim of the exhibition to strengthen Greek technological production and give it international scope. The awards, however, are not just part of the exhibition’s programme. They operate autonomously, with an independent evaluation process under the responsibility of MetaTeam, ensuring transparency, validity and a high level of evaluation.
Participation with Substance
Clip News Senior Analyst Giorgos Mpolanis participated in the Greek ICT Awards 2025 Evaluation Committee, contributing with his extensive experience and deep understanding of the ICT market. According to his statements, “the evaluation process of the entries was rigorous, with full documentation, meaningful dialogue among the committee members and the final criterion of conscience and fairness”.
A step forward for the Greek digital space
BEYOND 2025 and the Greek ICT Awards prove that Greece has the potential, talent and creativity to stand on an equal footing on the international innovation stage. The quality of the projects that were presented and distinguished, combined with the maturity of the domestic ICT market, show that Greece is not just an “observer” of international developments – it is an active and valued player in the field of innovation.
The participation of renowned executives, the serious and well-founded evaluation, as well as the increasing institutional support, show that technological excellence in our country can be a driver of growth, enhancing extroversion and investing in human capital.
You may find more info here.
LinkedIn is a global social network, but the conversations that influence your brand are usually local. Most social listening tools treat Greece as a tiny speck in a huge data stream. Clip News reverses this situation by putting Greek-language content, Greek users and the business specifics of our country at the heart of LinkedIn Monitoring. Below is a brief overview of what this means for the Communications, Marketing and PR teams, and how it bridges the gaps left by “one size fits all” tools.
1. Built for the Greek-speaking LinkedIn ecosystem
With more than 2 million local users and 55,000 company pages, Greece is home to a dense professional community that international social listening platforms rarely map correctly. Clip News captures this ecosystem natively: you can follow posts in Greek, delve into hashtags and follow influential opinion leaders in our country.
2. Tracking posts that make sense for reputation management
Select the keywords you want to track and Clip News’ trackers will collect all posts containing keywords, hashtags, brand names, and people you are interested in, whether they have a LinkedIn profile or not. The end result is aggregated valuable information for an overall assessment of your brand image and that of your competitors on the popular social network.
3. Easy-to-use platform for immediate and continuous access
On our user-friendly platform you can view in real-time the posts that concern you, receive notifications in your mail, export the data in PDF and Excel, so that you can make decisions immediately and targeted.
4. Author/user level information for discovering opinion leaders
Traditional API access only provides post metrics. Clip News goes further, automatically collecting each author’s follower count, post title, location and profile photo. You can create accurate lists of micro influencers or key opinion leaders, measure their reach and compare their content performance over time, without manual search.
5. Benchmarking competition with no monthly limits on posts & mentions tracked
Clip News removes limits. Track an entire industry, rank pages based on reactions or post volume, and discover which formats give rivals an advantage.
6. Flexible pricing tailored to Greek budgets
Instead of charging per user, Clip News charges per keyword package, starting from €17 per month for one keyword. This way, a start-up business can track its name today and add terms (competitors, products, hashtags) only when the need (and budget) grows, instead of paying multinational-level prices from the start.
7. Local expert support
Finally, there is the human factor. Clip News has been operating with offices in Athens and Thessaloniki since 1992. When you need to set up a query with keywords and hashtags, you talk to analysts who have an excellent understanding of the local media landscape, without waiting.
The best choice for Greek brands
International social listening platforms operate with several limitations when it comes to the specifics of the Greek language. Clip News reveals what really matters for the Greek audience, verified by expert analysts, in real time and at a cost that suits Greek businesses. If your reputation depends on what people say about your brand in the professional network, do not settle for the “global average”.
Request a demo and see how every LinkedIn post turns into actionable insight.
Clip News was a sponsor at the AI in Marketing Conference 2025, which was organised by Boussias Events and held at the OTEAcademy with the participation of top communication, marketing and technology executives. The Conference highlighted the decisive role that AI plays in strategic marketing, data analysis, content creation and the protection of the reputation of brands. Supporting such initiatives reflects Clip News’ unfaltering commitment to innovation and to connecting technology and communication.
Clip News Vice-President takes the stage
Clip News Media Intelligence Vice-President, Katerina Kechagia, delivered a speech on “AI-Powered Media Monitoring: Transforming Marketing Strategies with Real-Time Insights” and dwelt on the way AI transforms media monitoring, from a publicity recording tool into a strategic ally. Emphasising the importance of tracing crises in real-time, analysing sentiment (positive, neutral, negative), and predicting trends, Ms Kechagia stressed that brands can now bolster their narrative and maximise audience engagement. At the same time, she referred to the ethical and moral implications of AI use, giving prominence to the role of human supervision and data transparency.
During her speech at the AI in Marketing Conference, Ms Kechagia also referred to the recent, real case study of the National Gallery vandalism by Nikos Papadopoulos, a member of “NIKI” political party. The topic had 2,156 articles, posts and comments on websites and social media in only two hours. References skyrocketed to over 100,000 in 10 days! Marketing and communication executives can use technology, without “sacrificing” control over the image of their brand, by using tools such as:
- Thematic clustering
- Real-time monitoring
- Sentiment analysis
- Email alerts
And mainly… by combining human experience with AI technology.
What the rest of the speakers said:
- Demi Kazasi (Digital Team Member, Hellenic Advertisers Association) spoke about redesigning the international marketing process, focusing on digital experience and experimentation.
- Nicole Mezzasalma (Senior Consultant & Innovation, Battenhall) spoke about the way AI affects social media strategy, using examples and tools.
- Charlie Hills (Founder, Cognified) explained how to produce authentic AI content that truly transforms and does not drive the audience away.
- Ioustini Papavasileiou (Business Unit Director – Marketing Strategy, Consumer Insights & MarTech Solutions, MAX Greece) described how AI helps reduce media waste and create effective, data-driven campaigns.
- Oliver Yonchev (Founder, cocreatd) challenged the rumour that AI “kills” creativity, suggesting ways to make the two coexist.
- Eleanna Tavlikou (Instructor, Knowcrunch & Digital Creator, Human Minds) dwelt on how AI revolutionised visual media, with case studies on personalised and effective content.
- Elena Bouka (AI Legal Counsel) spoke about EU legislation on AI, restrictions, regulations on generative AI and what the above mean for marketing.
- Tania Giakoumaki (General Manager, Curious Ahead) spoke about the integration of AI into business development and branding strategies.
- Christos Passas (Digital Business Unit Director | Head of AI, Curious Ahead) introduced the notion of Generative Engine Optimization (GEO) and the need to protect reputation in AI-driven searches.
- Dan Debnam (Founder, Inovara) explained how AI agents radically change SEO and content search.
- Jérémy Grandillon (CEO, TC9) highlighted how AI can eliminate time-consuming sales procedures and increase performance.
Final Insights – Lessons and Prospects
The last discussion at the first day of the AI in Marketing Conference, coordinated by journalist Robert Pefanis, highlighted the main trends and next steps in using AI in marketing. The discussion saw the participation of Ioannis Kamilakis (Marketing Director, Public Group), Panos Bassios (Digital, Data & Analytics Director, MSD) and Marily Mitropoulou (Country Marketing Manager, Plum) and focused on the implementation of AI technologies in sales, content and strategy.
Clip News continues to dynamically invest in a future where media monitoring uses AI, by attending important conferences and by supporting the creative and strategic transformation of the market. Join us in keeping up with the developments – because information is fire and AI is its accelerator! For more information on the AI in Marketing Conference, click here.
Sunday, April 6th was a special day for Thessaloniki and Northern Greece. The 19th International Marathon “Alexander the Great” – bwin managed to turn the city into a grand celebration of sports, unity, and optimism.
Around 15,000 runners, from amateurs to top athletes, gathered at the starting line to test their strength, push their limits, and experience the magic of a unique route set against the backdrop of Macedonia’s historical heritage. Thousands of spectators supported their effort with applause, creating a warm atmosphere that moved everyone.
Sports meets social contribution
The event, beyond its competitive nature, once again highlighted its social role, promoting inclusion, participation, and solidarity. Children, families, and people of all ages found space to express themselves, have fun, and become part of a great shared experience.
High level of organization and international recognition
The success of the Marathon was based on an excellent organizational structure, with the contribution of dozens of institutional bodies, volunteers, and supporters. The races took place on certified routes and in accordance with international standards, further enhancing the prestige of the event in the global running calendar.
The contribution of the Region of Central Macedonia and the support of institutional bodies, both locally and nationally, confirmed the importance of the Marathon as an institution that promotes culture, tourism, and public health.
Clip News proudly supported the 19th International Marathon “Alexander the Great” – bwin as a communication sponsor, supporting this important athletic and social event.
More information on the official website www.atgm.gr. 
Clip News Vice-President Katerina Kechagia will be a speaker at the “AI in Marketing Conference” that will be held on 9-10 April 2025 at the OTEAcademy Auditorium by Boussias Events.
During her presentation, titled “AI-Powered Media Monitoring: Transforming Marketing Strategies with Real-Time Insights”, Ms Kechagia will explain how AI transforms the way in which companies and brands monitor and analyse their public image on all information media (online & offline), using real-time data for more flexible and strategic marketing decisions.
The “AI in Marketing” Conference is destined for marketing executives, brand managers, digital strategists and communication professionals, who will have an opportunity to learn how to use AI tools in Media Monitoring, without losing control of the brand narrative.
Clip News’ participation in the “AI in Marketing Conference” highlights the company’s leading role in technology and communication developments, with emphasis on innovation and on added value for its clients.
More information here.
Portal Login
