The 16th Greece Race for the Cure® took place on September 29, 2024. The response of the participants was overwhelming once again, delivering a powerful message that TOGETHER we are stronger than breast cancer.
The Greece Race for the Cure®, the largest running event for a social purpose in Greece and the second-largest Race for the Cure® event in Europe, is organized by the Hellenic Association of Women with Breast Cancer Alma Zois, with the approval of Think Pink Europe® and co-organized by the Organization of Culture, Sports, and Youth of the Municipality of Athens (OPANDA).
Clip News continues to support the initiatives of Alma Zois Association in promoting the importance of prevention and awareness.
On Friday, September 27, P+ Measurement Services held the 27th edition of #EvaluatePR with a focus on Transparency and Trust: Measuring PR Impact in Government Communication.
Katerina Kechagia, Vice President of Clip News, participated in the online panel and emphasized the necessity of transparency in government communication strategies to foster trust among citizens. She also highlighted the importance of Media Monitoring & Analysis in measuring and evaluating the success of a government communication campaign:
- Monitoring and Digital Listening Tools: Ms. Kechagia pointed out that the use of real-time monitoring tools across all sources (internet, social media, press, radio, TV) enables immediate corrections and adjustments to the message.
- Quantitative and Qualitative Analysis: She also emphasized the multifaceted analysis of media data to extract valuable insights: quantitative metrics, such as buzz to measure volume, and qualitative criteria, such as sentiment, to evaluate trust.
This important discussion on communication transparency also featured speakers Kenneth Adejumoh, Corporate Communication Manager at Nosak Group, and Gilbert Alasa, Communication Consultant at the International Finance Corporation, who shared their extensive experience in communication and PR campaign management.
#EvaluatePR has become a global initiative, bringing together professionals, experts, and academics to analyze developments in the fields of public relations, communication, and media intelligence.
We are delighted to announce that Clip News Senior Analyst, Giorgos Mpolanis, has been awarded Pioneer in Buzz Monitoring and Data Analysis at the ReThink Digital 2024 conference, which was held within the framework of the 88th Thessaloniki International Fair.
ReThink Digital is a leading institution focusing on digital transformation and its impact on businesses and society.
In his speech, Mr. Mpolanis emphasized on Data Democratization – the transition from the exclusive domain of data scientists to data that are more accessible to non-technical users. As he pointed out, this is achieved, among other things, through comprehensible reports that present results with user-friendly software, specialized analyses using data analytics and benchmarking techniques, and actionable insights that lead to strategic decisions.
We are excited to announce that Clip News has been shortlisted for the 2024 Global Communication Effectiveness Awards by AMEC, in the category Communications, Research and Measurement Team (organisation) of the Year – small.
In our submission, we highlighted our team’s expertise, the collaboration across various departments, and our commitment to continuous investment in innovation and education. We emphasized the quantitative and qualitative media analysis solutions we offer from both online and offline sources. Additionally, we focused on how we leverage media data to provide brands with valuable insights that contribute to optimizing their communication and marketing strategies.
We are proud of our employees’ dedication and their continuous efforts to excel in the rapidly evolving media intelligence sector. Despite the high level of competition, we are optimistic that the quality of our work will be recognized, and we will succeed in winning in our category.
The announcement of the winners and the awards ceremony will take place in London on November 7, 2024.
AMEC is the International Association for Measurement and Evaluation of Communication. It promotes globally the most advanced standards in the field of communications and public relations, emphasizing the combination of quantitative metrics with deeper information analysis and more qualitative criteria.
Clip News brings the World Media Intelligence Congress 2024 of FIBEP to Cyprus on October 23-25. The conference, under the theme Beyond Algorithms: Unleashing The Power Of AI For Strategic Decision-Making, will explore the changes that artificial intelligence brings to communication and business. Among the speakers are Communications Commissioner George Michailidis, as well as Constantinos Kattirdjis, Director of Microsoft Cyprus, and Michalis Sirivianos, Dean of the School of Engineering and Technology at Cyprus University of Technology.
The goal of the conference is to connect top professionals in the industry worldwide, offering participants the opportunity to learn from experts, share their own experiences and ideas, and build relationships that will contribute to the promotion of innovation and growth in the Media Intelligence sector.
The conference agenda includes exciting presentations from international communication professionals, engaging panel discussions, and the exchange of best practices in a rapidly changing environment due to the swift development of artificial intelligence.
The conference will be held in Limassol on October 23-25.
FIBEP is the International Federation of Press Clipping Bureaux. Clip News has been a member since 2002, contributing to the Federation’s work in various capacities, and has hosted the global congress in Thessaloniki in 2011.
Clip News is the only licensed company by the Cyprus Publishers Association to provide media monitoring and analysis services.