LinkedIn is a global social network, but the conversations that influence your brand are usually local. Most social listening tools treat Greece as a tiny speck in a huge data stream. Clip News reverses this situation by putting Greek-language content, Greek users and the business specifics of our country at the heart of LinkedIn Monitoring. Below is a brief overview of what this means for the Communications, Marketing and PR teams, and how it bridges the gaps left by “one size fits all” tools.
1. Built for the Greek-speaking LinkedIn ecosystem
With more than 2 million local users and 55,000 company pages, Greece is home to a dense professional community that international social listening platforms rarely map correctly. Clip News captures this ecosystem natively: you can follow posts in Greek, delve into hashtags and follow influential opinion leaders in our country.
2. Tracking posts that make sense for reputation management
Select the keywords you want to track and Clip News’ trackers will collect all posts containing keywords, hashtags, brand names, and people you are interested in, whether they have a LinkedIn profile or not. The end result is aggregated valuable information for an overall assessment of your brand image and that of your competitors on the popular social network.
3. Easy-to-use platform for immediate and continuous access
On our user-friendly platform you can view in real-time the posts that concern you, receive notifications in your mail, export the data in PDF and Excel, so that you can make decisions immediately and targeted.
4. Author/user level information for discovering opinion leaders
Traditional API access only provides post metrics. Clip News goes further, automatically collecting each author’s follower count, post title, location and profile photo. You can create accurate lists of micro influencers or key opinion leaders, measure their reach and compare their content performance over time, without manual search.
5. Benchmarking competition with no monthly limits on posts & mentions tracked
Clip News removes limits. Track an entire industry, rank pages based on reactions or post volume, and discover which formats give rivals an advantage.
6. Flexible pricing tailored to Greek budgets
Instead of charging per user, Clip News charges per keyword package, starting from €17 per month for one keyword. This way, a start-up business can track its name today and add terms (competitors, products, hashtags) only when the need (and budget) grows, instead of paying multinational-level prices from the start.
7. Local expert support
Finally, there is the human factor. Clip News has been operating with offices in Athens and Thessaloniki since 1992. When you need to set up a query with keywords and hashtags, you talk to analysts who have an excellent understanding of the local media landscape, without waiting.
The best choice for Greek brands
International social listening platforms operate with several limitations when it comes to the specifics of the Greek language. Clip News reveals what really matters for the Greek audience, verified by expert analysts, in real time and at a cost that suits Greek businesses. If your reputation depends on what people say about your brand in the professional network, do not settle for the “global average”.
Request a demo and see how every LinkedIn post turns into actionable insight.
After premiering on Netflix, British “Adolescence” drama series triggered heated social discussions in Greece as well. Centering on a 13-year-old schoolboy, the series focuses on adolescence, toxic masculinity and the impact of social media on the identity of young people.
The social buzz in Greek online media (internet and social media) shows that the series works as a catalyst for discussions about mental health, parental responsibility and youth violence.
Analysis data
Analysis is based on Brandwatch platform digital listening data for Adolescence series, for the period between 13 and 31 March 2025. More specifically, analysis was performed using posts on websites and blogs, as well as public discussion comments from forums and social media. The charts below depict interest intensity, time-allocated interest, most often-reproduced keywords, emerging trends and discussion channels.
Skyrocketing of references
Total references to the series reached 7,287 during the reference period, increased by 16,847% compared to the previous reference period (only 43 references). Such increase confirms that the series had a strong impact since it premiered, triggering sensitive social reflexes. 
Time-allocated publicity
The chart about daily references shows that publicity peaked three times: on 19 March, on 24 March and on 31 March. The first peak is apparently associated with the premiere of the series, the second peak is associated with the discussions that followed on social media and the third peak is associated with the public discussion about the screening of the series in schools, as it is expected to happen in Britain. 
Most frequently used keywords, hashtags and emojis
The word cloud shows the topics discussed. Terms that stand out include “social media”, “toxic masculinity”, “mental health”, “parents”. Hashtags #adolescence, #woke, #mentalhealth and #adolescencenetflix show the emotional charge of the posts. The phrases recorded document a broader social anxiety over the way young people experience adolescence in our times. 
Change of topics
The chart about trending topics depicts the topics that had the biggest dynamic. Terms on the left highlight the topics commented upon the most at the beginning. Terms on the right were on the rise as days were passing by. The increase of the frequency of topics such as “causes a stir”, “heinous violence”, “nerve-wrecking” depicts the trends formed about the topic, from the social depth of the series to the discomfort or concerns it raised. 
Reference sources
The pie chart shows that most references came from online news articles (44%), followed by Facebook comments (28%) and X comments (26%). This proves that discussions about Adolescence series started from information media, but quickly spread to social networks, confirming the ability of some series to turn into a social phenomenon. 
Most-republished X posts
Most-republished X posts give an idea about the feelings and opinions that the Greek audience developed about Adolescence series. Users praised the series as a “masterpiece” and “hard contemporary reality”, while others saw it as an opportunity for parents to self-reflect and more actively participate in the mental health of adolescents.
Humorous comments about the discussions between parents and children or proposals for relevant books enriched dialogue, giving it an educational dimension. At the same time, there was also criticism about the topics that the series visits, proof that nobody was indifferent to the series.
The value of digital listening
The case of “Adolescence” series confirms the strategic value of digital listening for marketing, PR and brand strategy professionals. The ability to monitor the emotional direction of public discussions in real-time offers valuable insights for fame management and content development.
For brands and communication executives, the picture that digital listening offers is crucial for the adjustment of their tone, messages and strategy, accurately responding to whatever the audience focuses on in a specific time period.
Analysis identity
Digital Listening Tool: Brandwatch
Date Range: 13-31/03/2025
Sources: Websites, Blogs, Forums, Social Media (subject to the limitations of each channel)
Keywording/Analysis: Clip News
Search Restrictions
The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.
The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
In the era of social media, LinkedIn stands out as the top professional network. It is the place where executives, marketers, PR experts and decision makers exchange opinions, present projects and monitor the trends in their sectors. The question is, how can communication professionals tell the difference between “important information” and “noise”, considering the volume of available information? The answer is simple: with the aid of reliable data and real-time media monitoring.
Why LinkedIn is important for your brand
LinkedIn does not host simple posts. Every comment, every article, every business page is a piece of the puzzle of digital fame. Marketers and communication specialists must know what it is being said about their company, the competition, the trends and the topics that their target-audience is interested in.
Things that professionals should monitor
- References to their brands
- Highly-interactive comments and discussions
- Competitor news
- Professional trends & thought leadership content
LinkedIn publicity monitoring is no more “nice to have” – it is necessary. Communication strategy decisions need reliable and real-time publicity data.
Data that offer a picture and perspective
LinkedIn monitoring adds a new dimension to media monitoring. It is not only measuring references, it is also measuring insights. Trends start with professionals. Evaluating a campaign, predicting crises and discovering opportunities, all depend on the analysis of the digital professional landscape.
Clip News monitors closely the value of such data and continuously invests in new abilities that allow the company to offer its clients access to every single piece of public information, from Media to professional networks.
For professionals who want to stay one step ahead of the developments, understanding and using LinkedIn publicity data is the next strategic step.
The 97th Academy Awards ceremony took place on 2 March 2025 and it was full of surprises and very emotional. The Academy Awards ceremony (commonly referred to as Oscars) continues to attract millions of spectators worldwide. Based on Nielsen data, some 19.7 million spectators viewed the ceremony in the US alone.
With its wins and plot twists, strong speeches, politically colored references and moments that went viral on social media, the event proved once again that it is an important institution that affects culture and public discussions on a global level – in spite of the technical issues and the funny moments that often accompany a live event.
Publicity data available on the Brandwatch platform recorded last week’s social media discussions about the 97th Academy Awards ceremony.
Buzz Increase & Time Evolution
Between 27 February and 5 March, Brandwatch platform collected 6,217 Oscar references on social media, increased by 495% compared to the previously measured time period. Discussions peaked on 3 March, one day after the ceremony, dominated by the analyses and reactions of social media users.
The below benchmarking diagram depicts the volume of relevant references per social media channel, compared to the previously measured time period. X, Facebook and Instagram discussions recorded a significant increase. Discussions in other social media channels remained limited. 
The Highlights of the Ceremony
As depicted on the following Word Cloud, most commented-upon topics on social media were: 25-year-old Mikey Madison winning Best Actress on a leading role for Anora, instead of front-runner Demi Moore, the moving speech of Zoe Saldaña after winning Best Supporting Actress for Emilia Pérez and the long speech of Adrien Brody after winning Best Actor on a Leading Role.
In Greece, the 97th Academy Awards ceremony was naturally connected to news topics and ironic references to politicians, especially in connection to the tragic Tempi train wreck and the recent mass protests in the memory of the Tempi victims.
Social Listening & Insights
Oscars is not just an event. It is also an interesting case study about the power of branding and publicity. From carefully planned speeches to spontaneous (or not so spontaneous) moments that go viral on social media, every aspect of the ceremony highlights the importance of the image management of people and brands.
Of course, real-time social listening is a necessary tool in the hands of Marketing, PR and Communication professionals, not only in the case of live events, but on a daily basis. That way, professionals stay informed on the comments that social media users make about the brands they represent.
Analysis Identity
Digital Listening Tool: Brandwatch
Date Range: 27/02/25 – 05/03/25
Sources: Forums, Social Media (subject to the limitations of each channel)
Keywording/Analysis: Clip News
Search Restrictions
The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.
The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
Clip News Vice President Katerina Kechagia was for the second time a guest of journalist Takis Spiliopoulos in the show “Review” broadcasted on Naftemporiki TV. This time, the occasion was the recent publication of a Clip News video about managing a Publicity Crisis.
Ms Kechagia highlighted the ways in which modern media monitoring & analysis solutions can make a catalytic contribution to the difficult task that communication and PR professionals have to carry out when they are called upon to manage a negative publicity crisis for the brand they represent.
Early crisis detection through 24/7 media monitoring
Early detection of a Publicity Crisis is the foundation for its proper management. By using 24/7 media monitoring, you can immediately identify negative references or disturbing patterns on Social Media, as well as other sources such as the Internet, the Press, Radio and Television (RTV). A modern monitoring system offers the ability to react quickly, before the crisis escalates and irreversibly affects your brand’s reputation.
Evaluation of publicity data with quantitative and qualitative metrics
Simple monitoring is not enough – you need meaningful evaluation of the resulting data. Through a combined analysis of quantitative and qualitative metrics, you can understand the depth and breadth of the crisis. This process allows you to tailor your message to accurately address the needs and concerns of your audience.
Quantitative metrics include the following:
- Buzz: the total number of posts or comments on the topic
- Evolution: the number of posts or comments per hour or per day
The following stand out in the qualitative metrics:
- Sentiment: the evaluation of publications or comments as positive, neutral, negative
- Top authors: the most important media or most important social media users, based on Reach or Impact
In-depth analysis publicity report after the crisis
The Publicity Crisis may be over, but the work does not stop there. An in-depth analysis publicity report after the crisis is essential to assess what went well, what could be improved and how similar situations can be prevented in the future. Through comprehensive analysis, you gain valuable insights that strengthen your crisis response strategy and improve your communication at all levels.
Watch the full interview on YouTube.
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