Using the Brandwatch platform and the capabilities of social listening, our analysts recorded the dynamics of the conversation in Greece regarding the Middle East from May 1 to June 23, 2025. The analysis was based exclusively on data from X (Twitter), aiming to capture the online narrative of a multi-layered geopolitical event.
Dramatic Rise in Discussions
The volume of mentions on X reached 767,610, with two peaks:
- On June 13, with the onset of the military conflict between Israel and Iran.
- On June 22, with the U.S. attack on Iranian facilities.
These dates coincided with sharp increases in the volume of posts and comments, reflecting users’ intense emotional reactions. 
What the Public Is Saying
Until June 13, the discourse mainly focused on the Israel-Palestine conflict. The public conversation was not necessarily pro-Palestinian, but largely critical of Israel’s military and political actions. The tone was highly charged, with frequent comparisons to the Russia-Ukraine war and references to “double standards” by the West.
The cloud highlights hashtags such as #freepalestine, #genocide, #standwithisrael. The presence of hashtags like #Mitsotakis and #Mitsotakis_government indicates the domestic politicization of the discussion, with sarcastic remarks about the stance of the Greek government. 
Key Players
By country:
- Israel accounts for 47% of mentions.
- Followed by Palestine (23%), Iran (19%), and the U.S. (11%).
By individual:
- Netanyahu (52%) and Trump (46%) dominate, while Khomeini appears minimally (2%), indicating the framing of the discussions.
Sentiment and Rhetoric
The vast majority of mentions carry a negative tone. The content is characterized by:
- Condemnation of Israel’s actions using terms like “genocide” and “war crimes.”
- Calls for humanitarian aid and international intervention.
- Concerns about widespread conflict, without specific references to economic or terrorist consequences.
At the same time, there is a small but present share of neutral positions advocating for peace amid a deeply polarized climate.
What Social Listening Reveals
The conflict in the Middle East is a profound human tragedy that triggers intense emotions, political disputes, and global reactions. Social listening acts as a mirror of public opinion, helping us understand how narratives are formed and which concerns dominate the most critical issues of our time.
Analysis Identity
Social Listening Tool: Brandwatch
Date Range: 01.05.25 – 23.06.25
Sources: X (Twitter)
Keywording/Analysis: Clip News
Search Restrictions
The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected. The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
After premiering on Netflix, British “Adolescence” drama series triggered heated social discussions in Greece as well. Centering on a 13-year-old schoolboy, the series focuses on adolescence, toxic masculinity and the impact of social media on the identity of young people.
The social buzz in Greek online media (internet and social media) shows that the series works as a catalyst for discussions about mental health, parental responsibility and youth violence.
Analysis data
Analysis is based on Brandwatch platform digital listening data for Adolescence series, for the period between 13 and 31 March 2025. More specifically, analysis was performed using posts on websites and blogs, as well as public discussion comments from forums and social media. The charts below depict interest intensity, time-allocated interest, most often-reproduced keywords, emerging trends and discussion channels.
Skyrocketing of references
Total references to the series reached 7,287 during the reference period, increased by 16,847% compared to the previous reference period (only 43 references). Such increase confirms that the series had a strong impact since it premiered, triggering sensitive social reflexes. 
Time-allocated publicity
The chart about daily references shows that publicity peaked three times: on 19 March, on 24 March and on 31 March. The first peak is apparently associated with the premiere of the series, the second peak is associated with the discussions that followed on social media and the third peak is associated with the public discussion about the screening of the series in schools, as it is expected to happen in Britain. 
Most frequently used keywords, hashtags and emojis
The word cloud shows the topics discussed. Terms that stand out include “social media”, “toxic masculinity”, “mental health”, “parents”. Hashtags #adolescence, #woke, #mentalhealth and #adolescencenetflix show the emotional charge of the posts. The phrases recorded document a broader social anxiety over the way young people experience adolescence in our times. 
Change of topics
The chart about trending topics depicts the topics that had the biggest dynamic. Terms on the left highlight the topics commented upon the most at the beginning. Terms on the right were on the rise as days were passing by. The increase of the frequency of topics such as “causes a stir”, “heinous violence”, “nerve-wrecking” depicts the trends formed about the topic, from the social depth of the series to the discomfort or concerns it raised. 
Reference sources
The pie chart shows that most references came from online news articles (44%), followed by Facebook comments (28%) and X comments (26%). This proves that discussions about Adolescence series started from information media, but quickly spread to social networks, confirming the ability of some series to turn into a social phenomenon. 
Most-republished X posts
Most-republished X posts give an idea about the feelings and opinions that the Greek audience developed about Adolescence series. Users praised the series as a “masterpiece” and “hard contemporary reality”, while others saw it as an opportunity for parents to self-reflect and more actively participate in the mental health of adolescents.
Humorous comments about the discussions between parents and children or proposals for relevant books enriched dialogue, giving it an educational dimension. At the same time, there was also criticism about the topics that the series visits, proof that nobody was indifferent to the series.
The value of digital listening
The case of “Adolescence” series confirms the strategic value of digital listening for marketing, PR and brand strategy professionals. The ability to monitor the emotional direction of public discussions in real-time offers valuable insights for fame management and content development.
For brands and communication executives, the picture that digital listening offers is crucial for the adjustment of their tone, messages and strategy, accurately responding to whatever the audience focuses on in a specific time period.
Analysis identity
Digital Listening Tool: Brandwatch
Date Range: 13-31/03/2025
Sources: Websites, Blogs, Forums, Social Media (subject to the limitations of each channel)
Keywording/Analysis: Clip News
Search Restrictions
The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.
The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
The 97th Academy Awards ceremony took place on 2 March 2025 and it was full of surprises and very emotional. The Academy Awards ceremony (commonly referred to as Oscars) continues to attract millions of spectators worldwide. Based on Nielsen data, some 19.7 million spectators viewed the ceremony in the US alone.
With its wins and plot twists, strong speeches, politically colored references and moments that went viral on social media, the event proved once again that it is an important institution that affects culture and public discussions on a global level – in spite of the technical issues and the funny moments that often accompany a live event.
Publicity data available on the Brandwatch platform recorded last week’s social media discussions about the 97th Academy Awards ceremony.
Buzz Increase & Time Evolution
Between 27 February and 5 March, Brandwatch platform collected 6,217 Oscar references on social media, increased by 495% compared to the previously measured time period. Discussions peaked on 3 March, one day after the ceremony, dominated by the analyses and reactions of social media users.
The below benchmarking diagram depicts the volume of relevant references per social media channel, compared to the previously measured time period. X, Facebook and Instagram discussions recorded a significant increase. Discussions in other social media channels remained limited. 
The Highlights of the Ceremony
As depicted on the following Word Cloud, most commented-upon topics on social media were: 25-year-old Mikey Madison winning Best Actress on a leading role for Anora, instead of front-runner Demi Moore, the moving speech of Zoe Saldaña after winning Best Supporting Actress for Emilia Pérez and the long speech of Adrien Brody after winning Best Actor on a Leading Role.
In Greece, the 97th Academy Awards ceremony was naturally connected to news topics and ironic references to politicians, especially in connection to the tragic Tempi train wreck and the recent mass protests in the memory of the Tempi victims.
Social Listening & Insights
Oscars is not just an event. It is also an interesting case study about the power of branding and publicity. From carefully planned speeches to spontaneous (or not so spontaneous) moments that go viral on social media, every aspect of the ceremony highlights the importance of the image management of people and brands.
Of course, real-time social listening is a necessary tool in the hands of Marketing, PR and Communication professionals, not only in the case of live events, but on a daily basis. That way, professionals stay informed on the comments that social media users make about the brands they represent.
Analysis Identity
Digital Listening Tool: Brandwatch
Date Range: 27/02/25 – 05/03/25
Sources: Forums, Social Media (subject to the limitations of each channel)
Keywording/Analysis: Clip News
Search Restrictions
The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.
The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
The debate on the tragic train accident in Tempi has not ceased, on the contrary, public outrage and demands for justice are intensifying. Analysis of publicity data for the period 1 January – 3 March 2025 via the Brandwatch platform reveals a rapid increase in references, especially on 28 February, a day on which mass protests took place in many cities in Greece and abroad, with the participation of citizens of all ages.
Following a recent analysis of publicity data up to a few days before the two-year anniversary of the accident in Tempi, the Clip News team analyzed the online picture of the issue including data up to 3 March.
Rapid Increase in Publicity
According to Brandwatch data for the period 1 January – 3 March 2025:
- 2.3 million references were recorded on social media and internet (mainly news sites), an increase of 1,170% compared to the previous period.
- 58,760 unique authors participated in the discussion, recording an increase of 259%, compared to the previous period.
Evolution Over Time
The graph below shows the evolution of the volume of references per day for the whole period under consideration:
- On 26 January, the day of the previous protests, over 125,000 internet and social media references were collected.
- On 28 February, the day of the demonstrations to mark the two-year anniversary of the accident, the number of internet and social media references exceeded 180,000.
- The publicity remains heightened with tens of thousands of relevant references in the first days of March, with ongoing discussions and analyses.
Sentiment Analysis
Sentiment analysis separates all relevant references into negative, neutral and positive. As is evident, sentiment remains extremely high:
- 59% of the references are negative, pointing to accountability, delays in justice and requests for transparency.
- 41% are neutral, coming mainly from news sites, while no positive references can be found.
Top Hashtags and Phrases
Word Cloud presents the most frequently used words and hashtags for the topic, helping to understand the main themes that were addressed. Especially on social media, the conversation is accompanied by hashtags and slogans that highlight the sense of injustice:
- #τέμπη_έγκλημα and #τέμπη_συγκάλυψη remain dominant hashtags.
- The phrase “I have no oxygen” continues to be widely used as a symbol of the tragedy.
Top Sources
The diagram shows the sources of references collected by the Brandwatch platform for the keyword “Tempi”:
- 86% of references come from X.
- 12% of references were recorded on news websites.
- The remaining 2% was shared on other social media channels.
The Tempi accident continues to be one of the top issues of public debate in Greece. The data collected by the Brandwatch platform from the internet and social media confirms that there has been a constant increase in publicity on the issue and a strong emotional charge.
Analysis Identity
Digital Listening Tool: Brandwatch
Date Range: 01/01/25 – 03/03/25
Sources: websites, blogs, forums, social media (subject to the limitations of each channel)
Keywording/Analysis: Clip News
Search Restrictions
- The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.
- For this collection of publicity data on the topic of Tempi, the keywording of the search focused on the word “Tempi” with several variations. This means that references, comments or discussions about the accident that do not include these keywords have not been collected.
The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
Two years after the tragic train accident in Tempi, the public debate on social media and the internet remains intense, as evidenced by data from the Brandwatch platform. Analysis of publicity for the period 1 January – 26 February 2025 shows continued public anger and outrage, while protests and social media references show a steady increase.
Based solely on publicly available data from internet postings and social media posts that mention the word “Tempi” with various grammatical variations, an attempt was made to capture the volume and sentiment of online discussions on the topic.
Increasing Publicity and Participation
According to Brandwatch data:
- 1.68 million references were recorded on social media and websites (mainly news sites), an increase of 1,165% compared to the previous period.
- 48,290 unique authors joined the conversation, an increase of 240%.
Evolution of the Debate
An analysis of the volume of references on Tempi shows that:
- The intense public debate peaked with over 125,000 references on 26 January, the day of the previous protests.
- Throughout February the issue remained high in online discussions, gradually increasing as we approached today (28 February), when mass protests will take place across the country.
The Sentiment of the Debates
User sentiment reflects ongoing anger and frustration:
- 58% of the references are classified as negative, with keywords revolving around concepts of “crime”, “cover-up” and “tragedy”.
- The remaining 42% consists of neutral references, mostly of a “news nature”, while no positive references are identified.
Where the Topic is Discussed
Based solely on publicly available data from internet publications and social media posts, the following metrics were recorded:
- 87% of references came from Twitter.
- 11% of references came from websites (mostly news sites).
Popular Hashtags and Keywords
The public debate on Tempi is accompanied by hashtags that demonstrate a sense of injustice and a demand for accountability:
- #τέμπη_έγκλημα, #τέμπη_συγκάλυψη and #μέχρι_τέλους are at the top of the hashtags.
- The phrase “I have no oxygen” is used extensively as a slogan in protests which is also reflected in the hashtags.
The Tempi tragedy continues to be one of the most important issues of public debate in Greece. The rapid increase of references on social media and websites, the negative sentiment and the constant demand for justice prove that society does not forget. Data from the Brandwatch platform confirms that the need for transparency and accountability remains strong, with citizens continuing to express their outrage two years after the tragic event.
Analysis Identity
Digital Listening Tool: Brandwatch
Date Range: 01/01/25 – 26/02/25
Sources: websites, blogs, forums, social media (subject to the limitations of each channel)
Keywording/Analysis: Clip News
Search Restrictions
- The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.
- For this collection of publicity data on the topic of Tempi, the search keywording focused on the word “Tempi” with several variations. This means that references, comments or discussions about the accident that do not include these keywords have not been collected
The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
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