Introduction
In the era of digital communication, publicity analysis or media analysis is an important part of the communication strategy of corporations operating in the broader financial sector. Such corporations carry out their activities in an ever-changing environment, in which crisis management, competition analysis, consumer research, and product or service improvement, require detailed and continuous information. Such data, especially from online Media (websites, blogs, forums, social media), help communication strategy and marketing professionals make timely decisions based on the trends of the digital environment, remedy unwanted developments and improve communication with consumers. (more…)
Once again, this summer, Greece faces extensive wildfires. The country mourns the loss of human lives, while the undeniable impact on the flora and fauna of the affected areas, as well as the destruction of properties, remains apparent. Utilizing Brandwatch platform, Clip News collected and analyzed relevant data from Twitter for the week of July 18-25, 2023. The selection of this platform was primarily due to its informative and commentary nature. (more…)
TEDxUniversityofMacedonia, which is celebrating its tenth anniversary this year, is sponsored by Clip News. (more…)
Clip News is pleased to announce that the company’s VP Media Intelligence, Katerina Kechagia, was nominated and voted Vice President at the recent annual conference of World’s Media Intelligence Association (FIBEP). (more…)
As the world becomes more digital, businesses need to keep up with the constantly evolving media and technology landscape. In order to stay ahead of the curve, businesses, in addition to monitoring media, need to be able to leverage the power of media analysis to evaluate their online, social media and overall presence. Using media analysis, businesses can gain valuable insights into their brand, competitors, and industry trends. In the following, we will delve into how businesses can leverage media analysis to stay one step ahead of the curve. (more…)
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