Barcelona Principles 3.0: The “Bible” of Proper Communication Measurement

Barcelona Principles 3.0: The “Bible” of Proper Communication Measurement

Barcelona Principles. It could be a sports team. Or a manifesto. Or a band name. However, it is an approach established by AMEC, the International Association for the Measurement and Evaluation of Communication. It focuses on identifying the outcomes and impacts of the actions implemented by Communication and PR professionals, ensuring both qualitative and quantitative analysis of these actions. (more…)