The world of communication is rapidly evolving, and with it, the way success is measured is also changing. PR & Marketing teams can no longer rely solely on quantitative metrics; they must highlight the true value of each campaign by incorporating qualitative measurements as well.
Save the date! December 9, 2025, at 15:00 GMT+2
Clip News, with 33 years of experience in Media Monitoring, is hosting a practical free webinar, titled: “PR KPIs: What Really Matters in 2026 – Effective Measurement with the Barcelona Principles 4.0.” Participants will have the opportunity to learn how to transform data into meaningful value, drawing on the international Barcelona Principles V4.0 of AMEC (International Association for the Measurement & Evaluation of Communication).
Key Highlights:
What the Barcelona Principles 4.0 bring
How the Greek market is adapting to digital, AI & measurable impact
What metrics mean for agencies and brands
Best practices
The webinar will feature top industry experts who will share their experience and practical approaches to PR measurement:
- Κhali Sakkas, Chief Insights Officer at CARMA & AMEC Board Director (International Association for the Measurement & Evaluation of Communication)
- Roi Haikou, Corporate Affairs, Marketing & ESG Director at HPPC & Board Member at CAPA (Corporate Affairs Professional Association)
- Katerina Kechagia, Vice President at Clip News & Vice President at FIBEP (Global Media Intelligence Association)
Seats for the webinar are limited. Those interested can secure their participation through online registration here and learn how PR measurement is evolving and how it can be strategically leveraged in campaigns.
November is AMEC Measurement Month
As part of the Global Educational Program by AMEC (International Association for Measurement and Evaluation of Communication), November is dedicated to showcasing best practices and new trends in communication measurement and evaluation. The aim of this educational initiative is to encourage collaboration and foster innovation in the field of communication measurement, offering practical tools and strategies to professionals worldwide.
A Global Communication Initiative
The “AMEC Measurement Month” initiative spans the entire month of November on a global scale. Free events, both online and in-person, are organized by AMEC members and partner organizations, providing a unique international platform for knowledge and experience exchange. This presents an excellent opportunity for professionals in communication, public relations, and marketing to gain new insights, exchange ideas, and refine their strategies based on the latest data.
Clip News Participation in “The Art of Sales” Webinar
In this context, on November 14, 2024, Clip News Vice President Katerina Kechagia participated in the “The Art of Sales” webinar organized by AMEC. Alongside two distinguished communication industry experts, Sandra Macleod, Group CEO of Echo Research, and Jon Anders Tangnes, Chief Partnership Officer of Opoint. They exchanged ideas on tackling sales challenges and provided valuable advice from their extensive experience. The webinar was hosted by the Chairs of AMEC’s European Chapter, Simon Gebauer of OBSERVER Brand Intelligence and Sofia Karakeva of DataScouting.
Key Takeaways: Lessons from the Webinar
The “The Art of Sales” webinar highlighted essential points that can make a difference in the field of service sales, particularly in the demanding sectors of communication, public relations, media monitoring, and data analysis. Below are the key insights shared by the experts during the event:
- Understanding Needs: Understanding clients’ needs is crucial for creating targeted and effective solutions.
- Long-Term Relationships: Building trust-based relationships forms the foundation for sustainable business partnerships.
- Flexibility: Sales professionals sometimes need to adapt their solutions to fit clients’ limited budgets.
- Differentiation: Maintaining high-quality service standards is essential for distinguishing a brand from the competition.
Stay Informed!
Stay up to date on developments and global trends in the communication sector. Check out the AMEC Measurement Month calendar.
We are excited to announce that Clip News has been shortlisted for the 2024 Global Communication Effectiveness Awards by AMEC, in the category Communications, Research and Measurement Team (organisation) of the Year – small.
In our submission, we highlighted our team’s expertise, the collaboration across various departments, and our commitment to continuous investment in innovation and education. We emphasized the quantitative and qualitative media analysis solutions we offer from both online and offline sources. Additionally, we focused on how we leverage media data to provide brands with valuable insights that contribute to optimizing their communication and marketing strategies.
We are proud of our employees’ dedication and their continuous efforts to excel in the rapidly evolving media intelligence sector. Despite the high level of competition, we are optimistic that the quality of our work will be recognized, and we will succeed in winning in our category.
The announcement of the winners and the awards ceremony will take place in London on November 7, 2024.
AMEC is the International Association for Measurement and Evaluation of Communication. It promotes globally the most advanced standards in the field of communications and public relations, emphasizing the combination of quantitative metrics with deeper information analysis and more qualitative criteria.
The AMEC European Chapter team are reaching out to its newest members from the 2023/2024 period to find out a little more about them and provide a warm welcome to the AMEC member community, first up is Greek member Clip News. (more…)
Barcelona Principles. It could be a sports team. Or a manifesto. Or a band name. However, it is an approach established by AMEC, the International Association for the Measurement and Evaluation of Communication. It focuses on identifying the outcomes and impacts of the actions implemented by Communication and PR professionals, ensuring both qualitative and quantitative analysis of these actions. (more…)
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