AMEC Measurement Month 2024

amec measurement month
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November is AMEC Measurement Month

As part of the Global Educational Program by AMEC (International Association for Measurement and Evaluation of Communication), November is dedicated to showcasing best practices and new trends in communication measurement and evaluation. The aim of this educational initiative is to encourage collaboration and foster innovation in the field of communication measurement, offering practical tools and strategies to professionals worldwide.  

 

A Global Communication Initiative

The “AMEC Measurement Month” initiative spans the entire month of November on a global scale. Free events, both online and in-person, are organized by AMEC members and partner organizations, providing a unique international platform for knowledge and experience exchange. This presents an excellent opportunity for professionals in communication, public relations, and marketing to gain new insights, exchange ideas, and refine their strategies based on the latest data.

 

Clip News Participation in “The Art of Sales” Webinar

In this context, on November 14, 2024, Clip News Vice President Katerina Kechagia participated in the “The Art of Sales” webinar organized by AMEC. Alongside two distinguished communication industry experts, Sandra Macleod, Group CEO of Echo Research, and Jon Anders Tangnes, Chief Partnership Officer of Opoint. They exchanged ideas on tackling sales challenges and provided valuable advice from their extensive experience. The webinar was hosted by the Chairs of AMEC’s European Chapter, Simon Gebauer of OBSERVER Brand Intelligence and Sofia Karakeva of DataScouting.

 

Key Takeaways: Lessons from the Webinar

The “The Art of Sales” webinar highlighted essential points that can make a difference in the field of service sales, particularly in the demanding sectors of communication, public relations, media monitoring, and data analysis. Below are the key insights shared by the experts during the event:

  1. Understanding Needs: Understanding clients’ needs is crucial for creating targeted and effective solutions.
  2. Long-Term Relationships: Building trust-based relationships forms the foundation for sustainable business partnerships.
  3. Flexibility: Sales professionals sometimes need to adapt their solutions to fit clients’ limited budgets.
  4. Differentiation: Maintaining high-quality service standards is essential for distinguishing a brand from the competition.

 

Stay Informed!

Stay up to date on developments and global trends in the communication sector. Check out the AMEC Measurement Month calendar.