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The rapid rise of Artificial Intelligence (AI) in public discourse has turned tools like ChatGPT, Grok, and DeepSeek into key players in the digital conversation. Leveraging Brandwatch digital listening platform, Clip News analyzed 144,499 online mentions in Greece between January 1 and July 10, 2025, uncovering trends, concerns, and opportunities related to AI. The dataset consists of public mentions from websites, blogs, forums, and social media, focused on the following keywords: Grok, ChatGPT, DeepSeek, Gemini, Perplexity, Claude, Llama, Mistral, Cohere, and Ernie Bot. 
Περιεχόμενα
Key takeaways
A qualitative analysis of the data reveals five major trends that dominated the AI conversation in the first half of 2025, spanning politics, safety, personal life, and entertainment, showcasing AI’s wide societal, political, and cultural impact:
- AI in Political and Social Commentary
AI tools like ChatGPT were widely used to explore sensitive issues such as the Tempi train tragedy and minimum wage debates, highlighting both AI’s influence on public opinion and concerns about algorithmic bias.
- Environmental and Geopolitical Concerns
The emergence of DeepSeek triggered discussions about energy consumption, data privacy, and a potential new Cold War between the U.S. and China over technological dominance.
- AI and Personal Relationships
Cases such as divorces initiated due to AI findings revealed the growing role of AI in interpersonal matters, raising ethical and legal questions about its use in private life.
- Security and Document Forgery
The use of AI to generate fake passports underscored vulnerabilities in automated ID systems and fueled demands for tighter regulation.
- AI in Sports and Betting
Users’ trust in AI predictions for sports outcomes marked a shift in fan engagement and betting behaviors, positioning AI as a new player in sports commentary.
Buzz Growth
Mentions of AI tools surged 386% compared to the previous six months (up from 29,758 to 144,499). 
Two notable peaks occurred:
- January 27 – The launch of DeepSeek sparked significant volatility in global financial markets.
- March 24 – Users engaged AI tools like ChatGPT and Grok to discuss politically charged topics.
The Share of Voice analysis reveals which AI platforms dominated the public dialogue in the first half of 2025. 
- Grok led with 44%, largely due to its unfiltered responses, provocative tone, and controversial takes on social and political matters on X (Twitter).
- ChatGPT followed with 30%, recognized for its utility in everyday queries and political discussions.
- DeepSeek accounted for 14%, reflecting its swift market entry and geopolitical relevance.
- Other tools, such as Gemini (7%), Claude, Perplexity, Cohere, and Llama, registered single-digit SOV, indicating lower awareness or niche usage in the Greek digital sphere.
Sources breakdown
The breakdown per source shows that:
- X (Twitter) dominated with 62% of mentions, serving as the main arena for humor, commentary, and real-time interaction with tools like Grok, which answers within discussions.
- News websites followed with 30%, focusing more on the ethical, technological, and political implications of AI.
Topic cloud
The analysis of publications and posts reveals a wide range of topics that shape the collective perception around Artificial Intelligence. The topic cloud, as depicted on the Brandwatch platform, includes keywords, hashtags, and emojis, which serve as indicators of sentiment, themes, and cultural reactions. 
- Artificial Intelligence
Terms like “new model,” “data centers,” and “billions of dollars” reflect AI’s revolutionary status and its ties to economic power.
- Political Satire & Debate
Hashtags such as #τεμπη_συγκάλυψη (Tempi cover-up), #νδ_ξεφτιλες (ND disgrace) show AI being used to probe political scandals, raising public doubts about AI neutrality and its impact on civic perception.
- Sports & Entertainment
The presence of hashtags such as #olympiacosbc, #paobc, #paofc, as well as emojis like 🏀, ⚽, and 🏆, shows a strong connection between AI and sports, using it as a “smart commentator.” Users either ask for result predictions or use AI applications for humorous or forecasting comments.
- Everyday Humor & Casual Use
The widespread use of emojis and playful queries (e.g. “I dreamed of a white dove, what does it mean?”) demonstrates how AI has permeated everyday conversations, especially with Grok’s unpredictable, sometimes profane, replies.
- Tech Rivalry & Innovation
Mentions of ChatGPT, DeepSeek, Grok, Gemini, and terms like “Wall Street” and “OpenAI” point to a narrative shaped by big tech rivalries, model innovation, and concerns over monopolistic power.
- Ethical Concerns & Misinformation
Emojis like 🧠😱😐 and terms like “surveillance,” “control,” “data” suggest a growing unease about AI’s ethical use and manipulation of information.
Food for thought
With a quick analysis of more than 140,000 posts and comments, we gathered critical information and conclusions on serious issues affecting society, politics, technology, and daily life. This particular case highlights the vast potential of digital listening as a tool for strategic understanding of the audience, the topics that concern them, and the dynamics of public discourse in real time.
Through a targeted deep-dive analysis of Brandwatch data, communication professionals can extract more specialized insights, identify crucial narratives, and design strategies based on real data.
Analysis Identity
Digital Listening Tool: Brandwatch
Date Range: 01/01/25 – 10/07/25
Sources: Websites, Blogs, Forums, Social media
Keywording/Analysis: Clip News
Search Limitations: The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums and Facebook private groups, or Instagram Stories, are not collected. The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.