The Challenge
A well-known fashion brand with a strong presence on Instagram, where every trend, post, and product directly influences its relationship with audiences, was looking for a data-driven approach to:
better understand the content its audience truly wants
identify themes that lead to higher engagement
evaluate the performance of different content formats, posts and reels
continuously map the creators and competing brands shaping the fashion ecosystem
adapt its communication based on real insights rather than assumptions
Previous processes relied on manual monitoring and lacked a holistic view, making it difficult to accurately assess audience preferences.
The Clip News Solution
The fashion brand leveraged Instagram Page Monitoring by Clip News to track in real time the activity of selected influencers, posts from competing brands, prevailing themes within the target audience, and emerging trends across the fashion landscape. Through the Clip News Portal, the team gained access to:
automatic capture of all posts and reels from selected fashion accounts
performance metrics such as Followers, Likes, Shares, Comments, Post URL, Post Date, and Page
comparative evaluation of content by format, theme, and creator
data export in Word, PDF, and Excel for easy processing and reporting
real-time email notifications for new content
This approach gave the Social Media and Content Strategy team a complete, up-to-date view of trends, with no manual searches required.
The Benefits
Thanks to Instagram Page Monitoring, the fashion brand achieved:
an improved content strategy based on real audience insights
adoption of high-performing themes proven to generate stronger engagement within the industry
accurate measurement of what works best in posts and reels
a significant reduction in research and analysis time
continuous monitoring of emerging trends
Clip News’ Instagram Page Monitoring became a core tool in shaping the brand’s content strategy, enabling the creation of more effective, engaging, and targeted content.
Page Monitoring can be applied to any social media channel of interest, including LinkedIn, Facebook, Instagram, TikTok, X, and YouTube. Gain a complete view of competitor and partner communications across social media. Request a Free Demo by completing the form below.
Using the Brandwatch platform and the capabilities of social listening, our analysts recorded the dynamics of the conversation in Greece regarding the Middle East from May 1 to June 23, 2025. The analysis was based exclusively on data from X (Twitter), aiming to capture the online narrative of a multi-layered geopolitical event.
Dramatic Rise in Discussions
The volume of mentions on X reached 767,610, with two peaks:
- On June 13, with the onset of the military conflict between Israel and Iran.
- On June 22, with the U.S. attack on Iranian facilities.
These dates coincided with sharp increases in the volume of posts and comments, reflecting users’ intense emotional reactions. 
What the Public Is Saying
Until June 13, the discourse mainly focused on the Israel-Palestine conflict. The public conversation was not necessarily pro-Palestinian, but largely critical of Israel’s military and political actions. The tone was highly charged, with frequent comparisons to the Russia-Ukraine war and references to “double standards” by the West.
The cloud highlights hashtags such as #freepalestine, #genocide, #standwithisrael. The presence of hashtags like #Mitsotakis and #Mitsotakis_government indicates the domestic politicization of the discussion, with sarcastic remarks about the stance of the Greek government. 
Key Players
By country:
- Israel accounts for 47% of mentions.
- Followed by Palestine (23%), Iran (19%), and the U.S. (11%).
By individual:
- Netanyahu (52%) and Trump (46%) dominate, while Khomeini appears minimally (2%), indicating the framing of the discussions.
Sentiment and Rhetoric
The vast majority of mentions carry a negative tone. The content is characterized by:
- Condemnation of Israel’s actions using terms like “genocide” and “war crimes.”
- Calls for humanitarian aid and international intervention.
- Concerns about widespread conflict, without specific references to economic or terrorist consequences.
At the same time, there is a small but present share of neutral positions advocating for peace amid a deeply polarized climate.
What Social Listening Reveals
The conflict in the Middle East is a profound human tragedy that triggers intense emotions, political disputes, and global reactions. Social listening acts as a mirror of public opinion, helping us understand how narratives are formed and which concerns dominate the most critical issues of our time.
Analysis Identity
Social Listening Tool: Brandwatch
Date Range: 01.05.25 – 23.06.25
Sources: X (Twitter)
Keywording/Analysis: Clip News
Search Restrictions
The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected. The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
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