We were delighted once again this year to support Greece Race for the Cure®, the leading race-event against breast cancer, which took place on Sunday, September 28, setting a new record in participation.
More than 60,000 people of all ages filled the streets of Athens -and the internet through digital participation- sending the loudest message: TOGETHER we are stronger than breast cancer.
The event kicked off on Saturday, September 27, with prevention and awareness activities, sports and creative programs, while the Zappeion was illuminated in pink as a symbol of hope, remembrance, and solidarity. On Sunday, September 28, the symbolic 5 km run and 2 km walk turned the city into a grand celebration of life and strength.
Greece Race for the Cure®, organized by the Hellenic Association of Women with Breast Cancer “Alma Zois” in collaboration with the City of Athens and approved by Think Pink Europe®, is the largest sports event for a social cause in Greece and the second largest in Europe. The net proceeds from the race support programs offering free psychosocial support, prevention, and early diagnosis, as well as the ongoing advocacy for better care for women with breast cancer.
At Clip News, we are proud to stand beside such an important initiative, which is not merely a race but a collective act of life and solidarity. As a service sponsor, our company has undertaken the comprehensive monitoring of the race’s publicity, as well as all the activities of the “Alma Zois” Association, covering every communication channel, from television, radio, and print media to websites, blogs, and social media. In this way, we ensure complete tracking of the event’s visibility and its impact on a national level.
Information and prevention save lives. Together we continue stronger!
Learn more about the purpose and actions of the Hellenic Association of Women with Breast Cancer “Alma Zois” here.
Clip News continues its strong presence in Cyprus with the renewal of its partnership with the Cyprus Publishers Association for another year, extending until September 2026. This development reaffirms Clip News’ commitment to delivering high-quality media monitoring and publicity analysis services, solidifying its leadership position in the Media Monitoring sector.
Three years of successful collaboration
Since Clip News secured the partnership through a public tender in September 2022, the media monitoring landscape in Cyprus has undergone a significant transformation. For the first time, a legal, organized, and fully regulated framework was established for the distribution and use of media clipping services, with full respect for intellectual property rights. This approach not only ensured the legal compliance of the services but also set new standards for quality and professionalism in the industry.
Beyond Simple Monitoring
“The renewal of our partnership with the Cyprus Publishers Association confirms our commitment to offering Media Monitoring services with quality, professionalism, and respect for intellectual property” noted Katerina Kechagia, Vice-President of Clip News and Head of the company’s operations in Cyprus.
Ms. Kechagia added that “In these three years, we have managed to transform the media monitoring market in Cyprus by delivering not just information, but essential tools for strategic analysis”.
Enabling data-driven decision making
Clip News’ philosophy in Cyprus is clear: to be the most trusted partner for communication, PR, and marketing professionals. This is achieved through data-driven solutions that support strategic, evidence-based decisions.
Ongoing investment in technology is a key part of this approach, enhancing the accuracy, speed, and usefulness of its services.
The future of Media Monitoring in Cyprus
With this renewed agreement, Clip News remains the legal provider of media monitoring and media analysis services for the members of the Cyprus Publishers Association. The company continues to offer its subscribers a dynamic and ever-evolving experience, tailored to their professional needs.
The success of the past few years guarantees the continuation of high-quality services and the innovative approach that has positioned Clip News as a leader in media monitoring in both Greece and Cyprus.
The AI Report Excellences 2025 awards ceremony, organized by Teamworks – MetaTeam in collaboration with AI Report magazine, took place on July 15, 2025, at the Divani Caravel Hotel, attracting a large audience from both the public and private sectors, leading tech organizations, and state representatives.
The event spotlighted pioneering initiatives in artificial intelligence and digital transformation, from optimized public sector solutions to sustainable tech applications and private sector analytics platforms.
During the ceremony, Deputy Minister of Digital Governance, Christos Dermetzopoulos, highlighted the benefits of responsibly integrating AI in public services, emphasizing its role as a tool that “enhances transparency and efficiency in public administration”.
Clip News: Honored for AI Summary Report
Clip News was recognized in the AI & Data Analytics Platforms category for its AI Summary Report, affirming its leadership in media monitoring technology. The distinction underscores the company’s commitment to fast, reliable, and high-quality publicity analysis tailored to the needs of communication and marketing professionals.
Clip News Vice-President of Media Intelligence, Katerina Kechagia, accepted the distinction from Dr. Alexandros Varveris, Governor of e-EFKA. “This award for our ‘AI Summary Report’ confirms that our strategic investment in innovation and artificial intelligence is bearing fruit. I want to thank the entire Clip News team for their dedication, as well as the brands that trust our technology and expertise. AI is already transforming the communications landscape,” Ms. Kechagia noted.
Founded in 1999, Teamworks – MetaTeam aims to create communication channels across the Greek ICT market. The company operates in the fields of conferences, digital and print media, and communication tool development for the digital technology sector.
By connecting businesses, public entities, IT professionals, policymakers, and academic institutions, Teamworks highlights entrepreneurship and social impact initiatives in the field of Information and Communication Technologies (ICT), a crucial sector to Greece’s development.
On June 18, 2025, as part of the “PR in Cannes” event, hosted by the International Communications Consultancy Organisation (ICCO), an insightful and timely panel discussion took place titled “Driving Measurable Impact in Media Intelligence & PR”, featuring three leading professionals in the field:
- Katerina Kechagia, Vice President of Clip News and of FIBEP
- Florian Laszlo, CEO of Austrian company OBSERVER
- Zuzana Richterova, Secretary of FIBEP
The discussion was held on LBB Beach, in a dynamic and quite hot setting (both literally and figuratively), where professionals from the fields of public relations, media monitoring, and data analysis exchanged views on the current state and prospects of the media intelligence industry.
What is Media Intelligence
As introduced by Zuzana Richterova, media intelligence refers to the process of monitoring, collecting, analyzing, and interpreting content from various media sources (print, digital, broadcast, and social) to extract meaningful insights about reputation, communication strategy, and decision-making for organizations and brands.
Key Challenges and Trends
In her remarks, Katerina Kechagia presented the findings of the latest “State of the Industry Survey” (SOI) by FIBEP, the World’s Media Intelligence Association:
- Stability and Resilience: 90% of companies in the industry expect stable or growing revenues over the next year. Media intelligence proves to be resilient and an essential service for businesses.
- AI – From Future to Present: One-third of companies already use AI for services such as content categorization, sentiment analysis, and language processing. AI accelerates workflows but also reshapes cost structures and client expectations.
- “More for Less” Mentality: Clients demand more insights, faster delivery, and lower cost. The pressure on efficiency requires service redesigns.
- Need for New Skills: 60% of companies report the need to retrain their staff to keep up with technological developments.
- Content Licensing: The biggest obstacle is the absence of a consistent global framework for fair, clear, and sustainable content use, which creates inequalities, costs, and legal uncertainties.
Media Rights Trust Initiative
Florian Laszlo presented FIBEP’s “Media Rights Trust Initiative” (MRTI), a step toward fairer content licensing. Its aim is to build a collaborative framework among media monitoring agencies, publishers, PR professionals, and Collective Management Organizations (CMOs) by:
- Creating unified and transparent content licensing models
- Balancing cost with value
- Promoting innovation while reducing legal uncertainties
Next Steps
Anyone interested in learning more about the “Media Rights Trust Initiative” can visit fibep.info/mrti.
Industry professionals are expected to gather again at the World Media Intelligence Congress, which will take place this year in Düsseldorf, from September 30 to October 2, 2025.
Technology is evolving rapidly, and with it, the entire field of media intelligence is being transformed. In this context, the International Association of Media Monitoring Companies (FIBEP) publishes its annual State of the Industry Survey (SOI), capturing the challenges, opportunities, and trends impacting media monitoring and analysis companies around the world.
This year, Katerina Kechagia, Vice President of Clip News and Vice President of FIBEP, had the opportunity to speak on the Media Intelligence Explained podcast about the survey’s findings and how they can be translated into practical strategies for businesses in the industry.
Key Findings from the 2024 Survey
- Positive industry outlook: 66% of companies reported stable or increased revenue, while 92% expect a stable or upward trend.
- Artificial Intelligence in the spotlight: 33% of FIBEP members already use AI in at least one service. Companies are expected to invest not only in technology but also in upskilling their human capital.
- Evolving client demands: Clients are seeking more than simple information. They want meaningful analysis and a consultative approach, while also expecting lower prices thanks to automation.
- Data fragmentation & regulatory challenges: The complexity of information sources and copyright regulations present new obstacles that require broader industry collaboration.
How Businesses Can Use the Survey
Katerina Kechagia proposed two main ways:
- Benchmarking: Each company can compare its performance against industry data to identify strengths and weaknesses.
- Strategic planning: The trends and findings provide a “roadmap” for future moves – whether that means investing, or redefining services.
The participation of Clip News and Katerina Kechagia in the survey and podcast highlights the company’s active role in shaping the future of media monitoring and the broader media intelligence sector.
The International Association of Media Monitoring Companies (FIBEP), now known as the World’s Media Intelligence Association, is the global federation of media monitoring companies. Clip News has been a member since 2002, contributing in various capacities and having hosted two global congresses as host sponsor: one in Limassol in Cyprus, in 2024 and another in Thessaloniki in 2011.
Listen to the Full Podcast
Listen to the full discussion in YouTube.
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