If you work at a well-known brand or a PR agency, then you know how crucial it is to have timely and targeted information from media monitoring. How many times have you thought: “If only there were a tool that grouped hundreds of publicity mentions and immediately prepared a snapshot report”?
Clip News presents the AI Summary Report, your new smart “right hand” for publicity monitoring. With the power of artificial intelligence and over 30 years of experience in the Media Monitoring field, our company takes the next step in the world of Publicity Reporting.
What is the AI Summary Report
With artificial intelligence that “reads” articles and social media posts like an experienced analyst, the AI Summary Report:
- Organizes publicity clippings into thematic clusters with titles
- Prepares concise summaries in Greek or English
- Adds indicative active links (URLs)
You simply choose the time period, keywords, and source (Internet, Press, Social Media). AI technology takes care of the rest, and in just 1 minute, a full publicity summary report arrives in your inbox.
Why you should include it in your PR arsenal
- Say goodbye to data chaos: With advanced clustering technology, publications are automatically organized into thematic units for a clear and targeted picture
- Condensed information that matters: Each thematic cluster is accompanied by a comprehensive summary and a title that reflects the content
- Make the most of every minute: Forget endless hours of reading. Reduce reporting time by up to 90% and focus only on what matters to your strategy
- Smart analysis, lower cost: At only €70/month with customizable packages, report production becomes more economical and more effective than ever
What it offers at a glance
- Topic clustering
- Summary per cluster
- Coverage from Internet, Press, Social Media
- Ready in Word format in your mail in 1 minute
- Greek or English language
- Indicative links to the source
Ideal for…
- Corporate communication departments needing real-time monitoring for internal updates
- PR agencies with a high volume of clients and reporting needs
- Crisis teams that need instant updates
- Brand & Marketing managers wanting a concise overview of publicity
If publicity for your brand is important, then the AI Summary Report is your next logical move. Of course, at any time you can request the specialized options for Publicity Reporting from Clip News, whenever you need additional KPIs, visualization with graphs, and deep-dive data analysis by our team.
How did an Adidas drone show near the Acropolis of Athens cause thousands of reactions in only a couple of hours? Clip News’ team uses the Brandwatch platform to present a digital listening analysis. From top hashtags to total sentiment, the following case study shows how new-generation monitoring is turned into a communication strategy tool.
Public outcry for the Drone Show
The recent Adidas drone show that took place at Zappeion Hall caused public outcry. The spectacular show, which included the hologram of a huge Adidas shoe with the Acropolis monument in the background, raised serious questions about whether commercial advertisements near historical locations are proper.
Politicians and supporters of Greece’s cultural heritage denounced the Adidas drone show as a blatant commercialization of the Greek cultural identity. At the same time, reactions flooded social media. Some users mocked the situation, while other expressed serious concerns over the impact of Acropolis’ commercial exploitation. The dispute led to an investigation by the Athens First Instance Prosecutor’s Office and to lawsuits by the Greek Ministry of Culture against any other person liable. On their side, the organizers of the event claim that all legal procedures were followed.
Key Takeaways
Clip News analysts studied 13,090 publicity references from Websites, Blogs and various Social Media channels over the period 15-19 May 2025. Public discussion focused on the commercialization of cultural heritage, with 4,994 unique authors expressing intense opinions, from condemnation to humorous comments.
The trending topics include phrases like “Adidas over the Acropolis” and “Adidas ad at Acropolis”. Online news was dominated by the statements of the Greek Minister of Culture, Lina Mendoni, and articles of cultural and political content..
Volume over Time
Publicity skyrocketed on 16 May 2025, one day after the drone show. Volume exceeded 600 references per hour and buzz stayed quite high until 18 May, proof of the intensity and duration of the reaction in the digital environment.
Keywords, Hashtags & Emojis
The word cloud flooded with phrases like “lawsuits against any other person liable”, “prosecutor intervention”, “explanations in writing”, “Adidas shoe”. Top hashtags were #adidas, #acropolis και #mendoni. The emojis used were of particular interest. The dominant one was 🤡, suggesting irony, criticism and the surge of user emotions.
Media Sources
Out of the publicity sources selected for analysis, 76% of references came from X (formerly Twitter), 21% came from news websites, 2% from Facebook, 1% from Reddit and less than 1% from blogs. As far as the X references are concerned, 55% of the users were men and 45% of the users were women, a sign of broad demographic participation in the discussion.
Sentiment Analysis
Some 48% of the references were negative and 52% of the references were neutral. No positive references were recorded, which proves that the entire situation mostly raised concerns.
Top Sites and Top X Posters
The websites with the biggest influence, based on the Impact* index, were “protothema.gr”, “iefimerida.gr”, “news247.gr”. In terms of X accounts, “grok” and “skaigr”, as well as journalists “NChatzinikolaou” and “KostasVaxevanis”, had the biggest impact, based on their numbers of followers.
*Impact: It is a metric the potential impact of an author, site or mention. It is a logarithmic scale between 0-100 and depicts how “important” something is.
Why Digital Listening matters
The Adidas Drone Show case highlights the importance of digital listening and real-time monitoring. Through advanced social media monitoring and internet monitoring tools, like Brandwatch, brands from every sector, culture and communication officials in this particular case, are able to:
- locate trends and crises at their onset
- analyze sentiment (positive, neutral, negative) and the origin of the discussion
- evaluate data for strategic reactions and repositioning.
For organizations that handle reputation or brand image issues, real-time media monitoring and the analysis of publicity data from different sources are necessary tools in contemporary communication strategy.
Analysis identity
Digital Listening Tool: Brandwatch
Date Range: 15-19/05/2025
Sources: websites, blogs, forums, social media (subject to the limitations of each channel)
Keywording/Analysis: Clip News
Search Restrictions
The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.
The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
The PR Awards 2025 event was held on Tuesday 29 April at the National Insurance Conference Hall, during an evening full of creativity, sentimental moments and strategic thought.
With more than 350 participants, company representatives, academics and PR professionals, this year’s Boussias Events PR Awards 2025 confirmed the dynamic of the sector, honouring the most innovative campaigns, top teams and projects of substantial social and business impact.
The PR Awards 2025 were awarded after evaluation by a committee consisting of 34 distinguished representatives from companies and academic institutes, chaired by Betty Tsakarestou, Associate Professor at the Department of Communication, Media, and Culture of Panteion University, Director at the Advertising and Public Relations Lab (#ADandPRLAB) & Scientific Coordinator of the CREATIVE+ Innovation and Entrepreneurship Hub of Panteion University. IN-TOUCH COMMUNICATIONS Founder Vassilis Lolas was the coordinator of the evaluation committee.
The award ceremony was presented by journalist Petros Koublis and Marketing Week was the Official Publication.
Clip News on the side of PR professionals
As the main sponsor of PR Awards for the second consecutive year, Clip News not only supports the PR Awards institution, it also stands on the side of a developing, bold and inspiring community. In the era of real-time data, AI and constant flow of information, the value of proper publicity monitoring and analysis is more decisive than ever. By actively supporting the PR sector, either in-house brands teams, or PR agencies, we invest in Media Monitoring and Consumer Intelligence tools that give communication professionals a strategic advantage and turn data into meaningful narratives.
A special moment for our team
The award of the Platinum Award to GRAVITY THE NEWTONS for the “Wake up. It’s time to sleep!” campaign, in cooperation with IKEA HOUSEMARKET, was a particularly special moment for Clip News. The award was presented by Clip News Media Intelligence Vice-President Katerina Kechagia, honouring a team that managed to distinguish itself in the Best PR Campaign per Sector category thanks to its strategy, sense of humour and sensitivity.
The highlights of this year’s event
With increased participation, (+22% in terms of projects and +18% in terms of companies, compared to 2024), the PR Awards 2025 proved that communication in Greece has levelled up.
Among others:
- Alpha Bank was awarded the In-House PR Team of the Year award
- MSL/Publicis Groupe was awarded the PR Agency of the Year award
- The “National Insurance: Here, for the day-after” campaign was awarded the PR Campaign of the Year award.
- Moreover, “Shedia” was honoured for its social work, with a distinguishment that reminds us that communication can serve as a catalyst for social change.
We continue to stand on your side
For Clip News, supporting the PR sector is not just a ceremony or a hashtag. It is a constant commitment to the supply of quality information with reliable publicity data, technological innovation and substantial cooperation.
As Clip News Vice-President Katerina Kechagia stated after the award ceremony:
“Clip News had the pleasure to once again support Boussias Events PR Awards, an institution that highlights excellence, innovation and the power of communication. In times full of challenges and opportunities, where social media and AI set new rules in the fields of communication and PR, Clip News remains dedicated to offering advanced and reliable media monitoring and consumer intelligence solutions. Our aim is to strengthen PR and corporate communication professionals, by supporting their work with accuracy, speed and innovation”. 
Congratulations to all participants, especially the winners, who shape the future of Greek communication with inspiration and boldness. Learn more about how Clip News supports the PR sector with real-time Media Monitoring and AI tools.
Clip News got the “Best in Media Monitoring” distinguishment for 2024, in Marketing Week’s annual anniversary edition “The Book of Ten 2024”! The distinguishment is the “capstone” of our long and uninterrupted course in the field of publicity monitoring and analysis. As the strategic partner of businesses and agencies since 1992, Clip News has been offering reliable monitoring services from Social Media, Internet, Printed Press, TV and Radio, which support targeted communication and marketing decision-making.
What is “The Book of Ten”
“The Book of Ten” is an institution, an annual review by Marketing Week, that pays tribute to the most important actions and achievements in the field of communication, marketing and the media. The “Best In” distinguishment is all about the top initiatives and projects that stood out thanks to their creativity, innovation and impact on the market. Clip News was selected as the top supplier of Media Monitoring services, a distinguishment that highlights our leadership and substantial contribution to the supply of quality information and strategic analyses to our customers. We thank the team of Marketing Week for the honour, as we thank our customers and associates for their trust all those years.
Milestone year
The year 2024 was a milestone for Clip News, as the company was awarded the Organization of the Year award of the International Association for the Measurement and Evaluation of Communication (AMEC). The award was proof of the company’s commitment to the supply of quality Media Monitoring solutions. In 2024 we also announced the creation of AI tools based on Greek language models, in cooperation with the Aristotle University of Thessaloniki (AUTH). We were also the Host Sponsor of the “FIBEP World Media Intelligence Congress 2024” in Cyprus.
We continue our course
Guided by quality, reliability and constant development, we continue to upgrade our services and open new roads in publicity monitoring and analysis. Regardless of whether we are talking about Social Media, Internet, Printed Press, TV and Radio, our aim is to immediately supply brands and agencies with information that has added value.
Contact us today, to find out how we can support your communication needs with the most advanced Media Monitoring solutions.
Clip News has the pleasure to be the main sponsor of the PR Awards 2025, the top institution that highlights the most innovative, creative and effective practices in the fields of communication and PR.
For the fourth consecutive year, the Boussias Events PR Awards honour those who shape the Greek communication landscape. Inspiring strategies, campaigns that stand out, an evaluation committee consisting of acknowledged professionals, teams that take creativity to another level and turn challenges into opportunities.
The award ceremony will be held on Tuesday 29 April 2025 at the National Insurance Conference Hall. Time of arrival: 18:30.
As leader in the Media Monitoring sector since 1992, Clip News supports initiatives that bolster quality, innovation and transparency in the field of communication. Our participation in the PR Awards 2025 as the main sponsor confirms our commitment to highlighting the sector’s professional excellence and constant progress.
For more information, click here.
If you’re a communications professional or work at a PR agency, then you know what it means to start your day with hundreds of media mentions for each client. How much time do you have to read all those articles and posts you receive through media monitoring to extract useful insights? The AI Summary Report by Clip News is here to solve that problem. Through AI–powered clustering and summarization, it transforms publicity monitoring from a chore into a strategic tool.
What is the AI Summary Report
The AI Summary Report is the new, advanced service by Clip News that automatically transforms publicity mentions into thematic clusters with accompanying summaries. It uses artificial intelligence based on OpenAI’s API to provide accurate, natural, and immediately actionable information. In simple terms, you press a button and receive a comprehensive publicity report in your inbox within 60 seconds!
Why Use It
- Time-saving: Reduce up to 90% of the time spent reading and writing publicity reports! With the AI Summary Report, you instantly see what’s being said about you and your competitors, how it’s being said, and why it matters.
- From chaos to structure: Thanks to advanced clustering, the system organizes clippings into thematic groups. Instead of digging through a chaotic mass of articles and posts, you get an automatic map of your publicity landscape.
- Summaries, not just data: Each cluster comes with a summary that concisely presents the relevant information, along with a representative headline.
- Lower cost: Starting at €70/month with scalable packages, it cuts down reporting production costs compared to traditional analytical methods.
Who Needs It
The AI Summary Report is ideal for:
- PR agencies with multiple accounts and heavy workloads
- In-house communication departments of brands with constant media presence
- Crisis communication teams needing real-time updates
- Marketing/branding directors seeking a concise overview of their reputation
Key Benefits at a Glance
- Real-time thematic clustering
- Summaries per topic for instant comprehension
- Report in a Word document ready for presentations
- Bilingual reports (Greek & English)
- Coverage from Websites, Blogs, Press, LinkedIn, X (Twitter), Facebook, Instagram, TikTok, YouTube
- Essential for real-time crisis management
With the AI Summary Report, there’s no need to choose between speed and quality. You get both. And at any time, you can request an in-depth publicity analysis from the Clip News team, when you need the human expertise.
LinkedIn Monitoring: How Greek Banks Can Win the LinkedIn Game With the Aid of Reliable Data
At a glance
LinkedIn constitutes a crucial communication strategy tool for banks. AMEC award-winner Clip News offers specialised LinkedIn Monitoring solutions, aiming at strengthening reputation, optimizing strategy and understanding competition, by using real-time data from the Clip News Portal platform.
Objectives
- Real-time LinkedIn Monitoring & communication action recording
- Understanding sentiment (positive, neutral, negative) & thematic clustering
- Improving content strategy & keeping tabs on competition
Solutions
- AI-powered data collection, by monitoring keywords, hashtags & users
- User-friendly platform with real-time alerts
- Competitive benchmarking
*Premium Solutions:
- Tagging per topic or category & correction of sentiment in all data
- Custom reports with KPIs by analysts
Benefits
- Complete control over the brand’s LinkedIn presence & monitoring of competition actions
- Increase of target-audience engagement & timely handling of publicity crises
- Improved data-based decision-making
Why LinkedIn Monitoring & Why Now?
LinkedIn is currently the most powerful professional social media channel for banks, both on a corporate publicity level and on a networking and development level. With more than two million users and over 55,000 companies in Greece, LinkedIn has become an integral part of every decent communication strategy. LinkedIn is not yet another social media channel, but a tool that helps brands gain publicity, strengthen their reputation and create trust.
However, simply being present at LinkedIn, without monitoring and data, is like walking in blindfold. The Analytics that LinkedIn platform includes offer important insights about owned posts, meaning your posts. However, the ability to locate all references to your brand or directly compare with competition references is limited.
Banks Under the Microscope
To understand how our new LinkedIn Monitoring service can prove useful for brands, we selected systemic banks for the reasons below that also apply for many professional sectors:
- LinkedIn has turned into a fully operational marketing channel, which can autonomously support the promotion of new products or services and campaigns.
- At the same time, LinkedIn can supplement omnichannel strategies, significantly strengthening the effectiveness of communication initiatives that are also “running” in other media (i.e., TV, printed media, digital media, PR actions).
- Brands are constantly under the microscope. One wrong post, one negative comment or a misunderstood tone can create an avalanche of reactions.
- PR and marketing teams are asked to quantify the effectiveness of campaigns, corporate social responsibility (CSR) actions or Thought Leadership actions, such as the participation of high-ranking executives in conferences.
Based on the above, we activated a LinkedIn Monitoring account, we selected the right keywords and we collected relevant posts (834) for a period of one month. The procedure allowed us to get data about systemic banks with the below metrics:
- For every post containing the selected keyword: URLs, Hashtags, Reactions count, Comments count
- For every post of a selected author: Username, Followers count, Profile image, Location
The Benefits of LinkedIn Monitoring
- Real-time monitoring of references to your brand
- Who talks about your bank? What do they say? In what tone of voice?
- Locating negative posts by LinkedIn users, competitors and bank employees.
Undoubtedly, LinkedIn Monitoring does not prevent publicity crises. However, it helps manage them immediately and restore the trust of your clients.
- Competitive benchmarking
- What content of other banks causes engagement?
- When do they publish and what format do they use (polls, videos, multi-image posts)?
- What are the gaps that you can use in your own benefit?
With the right data always at your disposal on a Monitoring platform, you can monitor the actions of your competition and adjust your content, in order to keep up with a trend of your sector or differentiate yourselves.
- Recording Topics & Sentiment
- How does the sentiment (positive, neutral, negative) about your brand change in the course of time?
- What does the audience expect from your communication? What topic causes the biggest engagement? Sustainability, CSR actions, new products or new services?
Understanding what the audience finds interesting allows you to create content that increases trust, bolsters interaction and improves the total image of your brand.
What we monitor, plain & simple
- Keywords: Words, phrases or hashtags that are important to you (the name of a brand, a company or a person).
- Authors: Active LinkedIn users in Greece (more than a million users, the number is on the rise).
Why Clip News?
Clip News offers specialized LinkedIn Monitoring solutions that allow you total control over your digital presence. Real-time alerts, AI technology and specialised analysts supply you with reliable publicity data that allow you to monitor, analyse and optimise your strategy.
- User-friendly platform with real-time alerts
- Real-time alerts about LinkedIn references related to the keywords and/or pages you are interested in.
- Dashboard that allows the easy monitoring of LinkedIn data.
- Measurable results to decide what works best.
- AI-powered tool & human expertise
- Use of advanced AI algorithms for data collection.
- Supervision by media monitoring professionals to make sure results are correct.
- Tagging και sentiment analysis (positive, neutral, negative).
- Specialization in banking & and financial brands
- Experience in the analysis of financial sector publicity.
- Profound knowledge of the banking sector and of its distinctive communication characteristics.
- Custom Reports with KPIs set by you.
Next Step
Try LinkedIn Monitoring In Action:
If you wish to protect the reputation of your brand, measure the efficiency of your actions or better understand your competition and your audience, Clip News most definitely has the tools and know-how to offer you reliable data that would lead to data-driven decisions.
Ask for a free demo and discover how you can improve your LinkedIn strategy with real-time data.
Athens hosted this year an institution that highlights the innovation and expertise of the Greek ICT market: the Greek ICT Awards, in the framework of the international exhibition BEYOND 2025 (4-6 April), at the Metropolitan Expo.
With a strong presence of companies, institutions and executives shaping the future of digital transformation, the awards were the focus of an institution that honours projects with impact – not only technological, but also social. From applications that harness artificial intelligence to solutions that deliver tangible results in the daily lives of organizations and citizens, the winning projects represented the present and future of digital Greece.
An institution with prestige and independence
The hosting of the Greek ICT Awards by BEYOND marks the aim of the exhibition to strengthen Greek technological production and give it international scope. The awards, however, are not just part of the exhibition’s programme. They operate autonomously, with an independent evaluation process under the responsibility of MetaTeam, ensuring transparency, validity and a high level of evaluation.
Participation with Substance
Clip News Senior Analyst Giorgos Mpolanis participated in the Greek ICT Awards 2025 Evaluation Committee, contributing with his extensive experience and deep understanding of the ICT market. According to his statements, “the evaluation process of the entries was rigorous, with full documentation, meaningful dialogue among the committee members and the final criterion of conscience and fairness”.
A step forward for the Greek digital space
BEYOND 2025 and the Greek ICT Awards prove that Greece has the potential, talent and creativity to stand on an equal footing on the international innovation stage. The quality of the projects that were presented and distinguished, combined with the maturity of the domestic ICT market, show that Greece is not just an “observer” of international developments – it is an active and valued player in the field of innovation.
The participation of renowned executives, the serious and well-founded evaluation, as well as the increasing institutional support, show that technological excellence in our country can be a driver of growth, enhancing extroversion and investing in human capital.
You may find more info here.
LinkedIn is a global social network, but the conversations that influence your brand are usually local. Most social listening tools treat Greece as a tiny speck in a huge data stream. Clip News reverses this situation by putting Greek-language content, Greek users and the business specifics of our country at the heart of LinkedIn Monitoring. Below is a brief overview of what this means for the Communications, Marketing and PR teams, and how it bridges the gaps left by “one size fits all” tools.
1. Built for the Greek-speaking LinkedIn ecosystem
With more than 2 million local users and 55,000 company pages, Greece is home to a dense professional community that international social listening platforms rarely map correctly. Clip News captures this ecosystem natively: you can follow posts in Greek, delve into hashtags and follow influential opinion leaders in our country.
2. Tracking posts that make sense for reputation management
Select the keywords you want to track and Clip News’ trackers will collect all posts containing keywords, hashtags, brand names, and people you are interested in, whether they have a LinkedIn profile or not. The end result is aggregated valuable information for an overall assessment of your brand image and that of your competitors on the popular social network.
3. Easy-to-use platform for immediate and continuous access
On our user-friendly platform you can view in real-time the posts that concern you, receive notifications in your mail, export the data in PDF and Excel, so that you can make decisions immediately and targeted.
4. Author/user level information for discovering opinion leaders
Traditional API access only provides post metrics. Clip News goes further, automatically collecting each author’s follower count, post title, location and profile photo. You can create accurate lists of micro influencers or key opinion leaders, measure their reach and compare their content performance over time, without manual search.
5. Benchmarking competition with no monthly limits on posts & mentions tracked
Clip News removes limits. Track an entire industry, rank pages based on reactions or post volume, and discover which formats give rivals an advantage.
6. Flexible pricing tailored to Greek budgets
Instead of charging per user, Clip News charges per keyword package, starting from €17 per month for one keyword. This way, a start-up business can track its name today and add terms (competitors, products, hashtags) only when the need (and budget) grows, instead of paying multinational-level prices from the start.
7. Local expert support
Finally, there is the human factor. Clip News has been operating with offices in Athens and Thessaloniki since 1992. When you need to set up a query with keywords and hashtags, you talk to analysts who have an excellent understanding of the local media landscape, without waiting.
The best choice for Greek brands
International social listening platforms operate with several limitations when it comes to the specifics of the Greek language. Clip News reveals what really matters for the Greek audience, verified by expert analysts, in real time and at a cost that suits Greek businesses. If your reputation depends on what people say about your brand in the professional network, do not settle for the “global average”.
Request a demo and see how every LinkedIn post turns into actionable insight.
Clip News was a sponsor at the AI in Marketing Conference 2025, which was organised by Boussias Events and held at the OTEAcademy with the participation of top communication, marketing and technology executives. The Conference highlighted the decisive role that AI plays in strategic marketing, data analysis, content creation and the protection of the reputation of brands. Supporting such initiatives reflects Clip News’ unfaltering commitment to innovation and to connecting technology and communication.
Clip News Vice-President takes the stage
Clip News Media Intelligence Vice-President, Katerina Kechagia, delivered a speech on “AI-Powered Media Monitoring: Transforming Marketing Strategies with Real-Time Insights” and dwelt on the way AI transforms media monitoring, from a publicity recording tool into a strategic ally. Emphasising the importance of tracing crises in real-time, analysing sentiment (positive, neutral, negative), and predicting trends, Ms Kechagia stressed that brands can now bolster their narrative and maximise audience engagement. At the same time, she referred to the ethical and moral implications of AI use, giving prominence to the role of human supervision and data transparency.
During her speech at the AI in Marketing Conference, Ms Kechagia also referred to the recent, real case study of the National Gallery vandalism by Nikos Papadopoulos, a member of “NIKI” political party. The topic had 2,156 articles, posts and comments on websites and social media in only two hours. References skyrocketed to over 100,000 in 10 days! Marketing and communication executives can use technology, without “sacrificing” control over the image of their brand, by using tools such as:
- Thematic clustering
- Real-time monitoring
- Sentiment analysis
- Email alerts
And mainly… by combining human experience with AI technology.
What the rest of the speakers said:
- Demi Kazasi (Digital Team Member, Hellenic Advertisers Association) spoke about redesigning the international marketing process, focusing on digital experience and experimentation.
- Nicole Mezzasalma (Senior Consultant & Innovation, Battenhall) spoke about the way AI affects social media strategy, using examples and tools.
- Charlie Hills (Founder, Cognified) explained how to produce authentic AI content that truly transforms and does not drive the audience away.
- Ioustini Papavasileiou (Business Unit Director – Marketing Strategy, Consumer Insights & MarTech Solutions, MAX Greece) described how AI helps reduce media waste and create effective, data-driven campaigns.
- Oliver Yonchev (Founder, cocreatd) challenged the rumour that AI “kills” creativity, suggesting ways to make the two coexist.
- Eleanna Tavlikou (Instructor, Knowcrunch & Digital Creator, Human Minds) dwelt on how AI revolutionised visual media, with case studies on personalised and effective content.
- Elena Bouka (AI Legal Counsel) spoke about EU legislation on AI, restrictions, regulations on generative AI and what the above mean for marketing.
- Tania Giakoumaki (General Manager, Curious Ahead) spoke about the integration of AI into business development and branding strategies.
- Christos Passas (Digital Business Unit Director | Head of AI, Curious Ahead) introduced the notion of Generative Engine Optimization (GEO) and the need to protect reputation in AI-driven searches.
- Dan Debnam (Founder, Inovara) explained how AI agents radically change SEO and content search.
- Jérémy Grandillon (CEO, TC9) highlighted how AI can eliminate time-consuming sales procedures and increase performance.
Final Insights – Lessons and Prospects
The last discussion at the first day of the AI in Marketing Conference, coordinated by journalist Robert Pefanis, highlighted the main trends and next steps in using AI in marketing. The discussion saw the participation of Ioannis Kamilakis (Marketing Director, Public Group), Panos Bassios (Digital, Data & Analytics Director, MSD) and Marily Mitropoulou (Country Marketing Manager, Plum) and focused on the implementation of AI technologies in sales, content and strategy.
Clip News continues to dynamically invest in a future where media monitoring uses AI, by attending important conferences and by supporting the creative and strategic transformation of the market. Join us in keeping up with the developments – because information is fire and AI is its accelerator! For more information on the AI in Marketing Conference, click here.
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