Sunday, April 6th was a special day for Thessaloniki and Northern Greece. The 19th International Marathon “Alexander the Great” – bwin managed to turn the city into a grand celebration of sports, unity, and optimism.
Around 15,000 runners, from amateurs to top athletes, gathered at the starting line to test their strength, push their limits, and experience the magic of a unique route set against the backdrop of Macedonia’s historical heritage. Thousands of spectators supported their effort with applause, creating a warm atmosphere that moved everyone.
Sports meets social contribution
The event, beyond its competitive nature, once again highlighted its social role, promoting inclusion, participation, and solidarity. Children, families, and people of all ages found space to express themselves, have fun, and become part of a great shared experience.
High level of organization and international recognition
The success of the Marathon was based on an excellent organizational structure, with the contribution of dozens of institutional bodies, volunteers, and supporters. The races took place on certified routes and in accordance with international standards, further enhancing the prestige of the event in the global running calendar.
The contribution of the Region of Central Macedonia and the support of institutional bodies, both locally and nationally, confirmed the importance of the Marathon as an institution that promotes culture, tourism, and public health.
Clip News proudly supported the 19th International Marathon “Alexander the Great” – bwin as a communication sponsor, supporting this important athletic and social event.
More information on the official website www.atgm.gr. 
Clip News Vice-President Katerina Kechagia will be a speaker at the “AI in Marketing Conference” that will be held on 9-10 April 2025 at the OTEAcademy Auditorium by Boussias Events.
During her presentation, titled “AI-Powered Media Monitoring: Transforming Marketing Strategies with Real-Time Insights”, Ms Kechagia will explain how AI transforms the way in which companies and brands monitor and analyse their public image on all information media (online & offline), using real-time data for more flexible and strategic marketing decisions.
The “AI in Marketing” Conference is destined for marketing executives, brand managers, digital strategists and communication professionals, who will have an opportunity to learn how to use AI tools in Media Monitoring, without losing control of the brand narrative.
Clip News’ participation in the “AI in Marketing Conference” highlights the company’s leading role in technology and communication developments, with emphasis on innovation and on added value for its clients.
More information here.
After premiering on Netflix, British “Adolescence” drama series triggered heated social discussions in Greece as well. Centering on a 13-year-old schoolboy, the series focuses on adolescence, toxic masculinity and the impact of social media on the identity of young people.
The social buzz in Greek online media (internet and social media) shows that the series works as a catalyst for discussions about mental health, parental responsibility and youth violence.
Analysis data
Analysis is based on Brandwatch platform digital listening data for Adolescence series, for the period between 13 and 31 March 2025. More specifically, analysis was performed using posts on websites and blogs, as well as public discussion comments from forums and social media. The charts below depict interest intensity, time-allocated interest, most often-reproduced keywords, emerging trends and discussion channels.
Skyrocketing of references
Total references to the series reached 7,287 during the reference period, increased by 16,847% compared to the previous reference period (only 43 references). Such increase confirms that the series had a strong impact since it premiered, triggering sensitive social reflexes. 
Time-allocated publicity
The chart about daily references shows that publicity peaked three times: on 19 March, on 24 March and on 31 March. The first peak is apparently associated with the premiere of the series, the second peak is associated with the discussions that followed on social media and the third peak is associated with the public discussion about the screening of the series in schools, as it is expected to happen in Britain. 
Most frequently used keywords, hashtags and emojis
The word cloud shows the topics discussed. Terms that stand out include “social media”, “toxic masculinity”, “mental health”, “parents”. Hashtags #adolescence, #woke, #mentalhealth and #adolescencenetflix show the emotional charge of the posts. The phrases recorded document a broader social anxiety over the way young people experience adolescence in our times. 
Change of topics
The chart about trending topics depicts the topics that had the biggest dynamic. Terms on the left highlight the topics commented upon the most at the beginning. Terms on the right were on the rise as days were passing by. The increase of the frequency of topics such as “causes a stir”, “heinous violence”, “nerve-wrecking” depicts the trends formed about the topic, from the social depth of the series to the discomfort or concerns it raised. 
Reference sources
The pie chart shows that most references came from online news articles (44%), followed by Facebook comments (28%) and X comments (26%). This proves that discussions about Adolescence series started from information media, but quickly spread to social networks, confirming the ability of some series to turn into a social phenomenon. 
Most-republished X posts
Most-republished X posts give an idea about the feelings and opinions that the Greek audience developed about Adolescence series. Users praised the series as a “masterpiece” and “hard contemporary reality”, while others saw it as an opportunity for parents to self-reflect and more actively participate in the mental health of adolescents.
Humorous comments about the discussions between parents and children or proposals for relevant books enriched dialogue, giving it an educational dimension. At the same time, there was also criticism about the topics that the series visits, proof that nobody was indifferent to the series.
The value of digital listening
The case of “Adolescence” series confirms the strategic value of digital listening for marketing, PR and brand strategy professionals. The ability to monitor the emotional direction of public discussions in real-time offers valuable insights for fame management and content development.
For brands and communication executives, the picture that digital listening offers is crucial for the adjustment of their tone, messages and strategy, accurately responding to whatever the audience focuses on in a specific time period.
Analysis identity
Digital Listening Tool: Brandwatch
Date Range: 13-31/03/2025
Sources: Websites, Blogs, Forums, Social Media (subject to the limitations of each channel)
Keywording/Analysis: Clip News
Search Restrictions
The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.
The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
In the era of social media, LinkedIn stands out as the top professional network. It is the place where executives, marketers, PR experts and decision makers exchange opinions, present projects and monitor the trends in their sectors. The question is, how can communication professionals tell the difference between “important information” and “noise”, considering the volume of available information? The answer is simple: with the aid of reliable data and real-time media monitoring.
Why LinkedIn is important for your brand
LinkedIn does not host simple posts. Every comment, every article, every business page is a piece of the puzzle of digital fame. Marketers and communication specialists must know what it is being said about their company, the competition, the trends and the topics that their target-audience is interested in.
Things that professionals should monitor
- References to their brands
- Highly-interactive comments and discussions
- Competitor news
- Professional trends & thought leadership content
LinkedIn publicity monitoring is no more “nice to have” – it is necessary. Communication strategy decisions need reliable and real-time publicity data.
Data that offer a picture and perspective
LinkedIn monitoring adds a new dimension to media monitoring. It is not only measuring references, it is also measuring insights. Trends start with professionals. Evaluating a campaign, predicting crises and discovering opportunities, all depend on the analysis of the digital professional landscape.
Clip News monitors closely the value of such data and continuously invests in new abilities that allow the company to offer its clients access to every single piece of public information, from Media to professional networks.
For professionals who want to stay one step ahead of the developments, understanding and using LinkedIn publicity data is the next strategic step.
The 97th Academy Awards ceremony took place on 2 March 2025 and it was full of surprises and very emotional. The Academy Awards ceremony (commonly referred to as Oscars) continues to attract millions of spectators worldwide. Based on Nielsen data, some 19.7 million spectators viewed the ceremony in the US alone.
With its wins and plot twists, strong speeches, politically colored references and moments that went viral on social media, the event proved once again that it is an important institution that affects culture and public discussions on a global level – in spite of the technical issues and the funny moments that often accompany a live event.
Publicity data available on the Brandwatch platform recorded last week’s social media discussions about the 97th Academy Awards ceremony.
Buzz Increase & Time Evolution
Between 27 February and 5 March, Brandwatch platform collected 6,217 Oscar references on social media, increased by 495% compared to the previously measured time period. Discussions peaked on 3 March, one day after the ceremony, dominated by the analyses and reactions of social media users.
The below benchmarking diagram depicts the volume of relevant references per social media channel, compared to the previously measured time period. X, Facebook and Instagram discussions recorded a significant increase. Discussions in other social media channels remained limited. 
The Highlights of the Ceremony
As depicted on the following Word Cloud, most commented-upon topics on social media were: 25-year-old Mikey Madison winning Best Actress on a leading role for Anora, instead of front-runner Demi Moore, the moving speech of Zoe Saldaña after winning Best Supporting Actress for Emilia Pérez and the long speech of Adrien Brody after winning Best Actor on a Leading Role.
In Greece, the 97th Academy Awards ceremony was naturally connected to news topics and ironic references to politicians, especially in connection to the tragic Tempi train wreck and the recent mass protests in the memory of the Tempi victims.
Social Listening & Insights
Oscars is not just an event. It is also an interesting case study about the power of branding and publicity. From carefully planned speeches to spontaneous (or not so spontaneous) moments that go viral on social media, every aspect of the ceremony highlights the importance of the image management of people and brands.
Of course, real-time social listening is a necessary tool in the hands of Marketing, PR and Communication professionals, not only in the case of live events, but on a daily basis. That way, professionals stay informed on the comments that social media users make about the brands they represent.
Analysis Identity
Digital Listening Tool: Brandwatch
Date Range: 27/02/25 – 05/03/25
Sources: Forums, Social Media (subject to the limitations of each channel)
Keywording/Analysis: Clip News
Search Restrictions
The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.
The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
The debate on the tragic train accident in Tempi has not ceased, on the contrary, public outrage and demands for justice are intensifying. Analysis of publicity data for the period 1 January – 3 March 2025 via the Brandwatch platform reveals a rapid increase in references, especially on 28 February, a day on which mass protests took place in many cities in Greece and abroad, with the participation of citizens of all ages.
Following a recent analysis of publicity data up to a few days before the two-year anniversary of the accident in Tempi, the Clip News team analyzed the online picture of the issue including data up to 3 March.
Rapid Increase in Publicity
According to Brandwatch data for the period 1 January – 3 March 2025:
- 2.3 million references were recorded on social media and internet (mainly news sites), an increase of 1,170% compared to the previous period.
- 58,760 unique authors participated in the discussion, recording an increase of 259%, compared to the previous period.
Evolution Over Time
The graph below shows the evolution of the volume of references per day for the whole period under consideration:
- On 26 January, the day of the previous protests, over 125,000 internet and social media references were collected.
- On 28 February, the day of the demonstrations to mark the two-year anniversary of the accident, the number of internet and social media references exceeded 180,000.
- The publicity remains heightened with tens of thousands of relevant references in the first days of March, with ongoing discussions and analyses.
Sentiment Analysis
Sentiment analysis separates all relevant references into negative, neutral and positive. As is evident, sentiment remains extremely high:
- 59% of the references are negative, pointing to accountability, delays in justice and requests for transparency.
- 41% are neutral, coming mainly from news sites, while no positive references can be found.
Top Hashtags and Phrases
Word Cloud presents the most frequently used words and hashtags for the topic, helping to understand the main themes that were addressed. Especially on social media, the conversation is accompanied by hashtags and slogans that highlight the sense of injustice:
- #τέμπη_έγκλημα and #τέμπη_συγκάλυψη remain dominant hashtags.
- The phrase “I have no oxygen” continues to be widely used as a symbol of the tragedy.
Top Sources
The diagram shows the sources of references collected by the Brandwatch platform for the keyword “Tempi”:
- 86% of references come from X.
- 12% of references were recorded on news websites.
- The remaining 2% was shared on other social media channels.
The Tempi accident continues to be one of the top issues of public debate in Greece. The data collected by the Brandwatch platform from the internet and social media confirms that there has been a constant increase in publicity on the issue and a strong emotional charge.
Analysis Identity
Digital Listening Tool: Brandwatch
Date Range: 01/01/25 – 03/03/25
Sources: websites, blogs, forums, social media (subject to the limitations of each channel)
Keywording/Analysis: Clip News
Search Restrictions
- The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.
- For this collection of publicity data on the topic of Tempi, the keywording of the search focused on the word “Tempi” with several variations. This means that references, comments or discussions about the accident that do not include these keywords have not been collected.
The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
Two years after the tragic train accident in Tempi, the public debate on social media and the internet remains intense, as evidenced by data from the Brandwatch platform. Analysis of publicity for the period 1 January – 26 February 2025 shows continued public anger and outrage, while protests and social media references show a steady increase.
Based solely on publicly available data from internet postings and social media posts that mention the word “Tempi” with various grammatical variations, an attempt was made to capture the volume and sentiment of online discussions on the topic.
Increasing Publicity and Participation
According to Brandwatch data:
- 1.68 million references were recorded on social media and websites (mainly news sites), an increase of 1,165% compared to the previous period.
- 48,290 unique authors joined the conversation, an increase of 240%.
Evolution of the Debate
An analysis of the volume of references on Tempi shows that:
- The intense public debate peaked with over 125,000 references on 26 January, the day of the previous protests.
- Throughout February the issue remained high in online discussions, gradually increasing as we approached today (28 February), when mass protests will take place across the country.
The Sentiment of the Debates
User sentiment reflects ongoing anger and frustration:
- 58% of the references are classified as negative, with keywords revolving around concepts of “crime”, “cover-up” and “tragedy”.
- The remaining 42% consists of neutral references, mostly of a “news nature”, while no positive references are identified.
Where the Topic is Discussed
Based solely on publicly available data from internet publications and social media posts, the following metrics were recorded:
- 87% of references came from Twitter.
- 11% of references came from websites (mostly news sites).
Popular Hashtags and Keywords
The public debate on Tempi is accompanied by hashtags that demonstrate a sense of injustice and a demand for accountability:
- #τέμπη_έγκλημα, #τέμπη_συγκάλυψη and #μέχρι_τέλους are at the top of the hashtags.
- The phrase “I have no oxygen” is used extensively as a slogan in protests which is also reflected in the hashtags.
The Tempi tragedy continues to be one of the most important issues of public debate in Greece. The rapid increase of references on social media and websites, the negative sentiment and the constant demand for justice prove that society does not forget. Data from the Brandwatch platform confirms that the need for transparency and accountability remains strong, with citizens continuing to express their outrage two years after the tragic event.
Analysis Identity
Digital Listening Tool: Brandwatch
Date Range: 01/01/25 – 26/02/25
Sources: websites, blogs, forums, social media (subject to the limitations of each channel)
Keywording/Analysis: Clip News
Search Restrictions
- The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.
- For this collection of publicity data on the topic of Tempi, the search keywording focused on the word “Tempi” with several variations. This means that references, comments or discussions about the accident that do not include these keywords have not been collected
The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
Clip News reaffirms its commitment to actively support communication and marketing professionals by providing integrated solutions for publicity monitoring and analysis. Being a leader in media monitoring, it officially announced on 6 February 2025 the launch of a partnership with Digital Wave Form (DWF), a leading Italian company in the field of artificial intelligence (AI) and automated content analysis.
The partnership with DWF brings to the Greek market an advanced cloud-based platform that transforms broadcast reports into valuable data through Automatic Speech Recognition (ASR). The new user-friendly platform provides 24/7 monitoring of 24 stations in Greece and 15 in Cyprus, ensuring that businesses never miss important references about their brands, competition or critical market developments.
Innovation & Technology for Comprehensive Updating
With over 90% audio-to-text conversion accuracy, the new Radio & TV Monitoring platform provides:
- Real-time alerts (email alerts) for every new reference
- Search by keywords, date, time or station
- Keyword highlighting in extracts
- Retention of extracts for 3 months and download option
- Automatic English translation
Alongside the undeniable dominance of the internet and social media, radio and television remain powerful media with a wide influence on public opinion and business communication strategy. With the combined expertise of Clip News and Digital Wave Form, content monitoring and analysis from radio and television is becoming simpler, more reliable and more efficient than ever before.
Harness the Power of Information from Radio and TV! For more information about the Radio & TV Monitoring service, read more here.
A barrage of developments in all sectors, from technology and economy to marketing and consumer behavior, constantly affect the business environment. New trends, unpredictable crises and innovative strategies daily shape the landscape in which brands develop and exist.
In such a constantly changing environment, the need for timely information is now more urgent than ever. Internet and social media may be dominant, but TV & Radio remain the cornerstones of information and influence. Images on our screens and radio advertising spots continue to shape opinions, affect decisions and determine brand perception.
Radio-TV & Public Opinion
Numbers never lie: in Greece, more than 65% of the citizens daily use their TV for their information (Eurobarometer). Meanwhile, the radio has a loyal audience that spends at least two hours daily listening to their favorite shows (Statista). The power of live transmission gives such media a decisive role in public discussions. For Communication and PR professionals, ignoring what is being said about their brand or their business sector in Radio and TV is like flying blind.
Why Media Monitoring is Necessary
Radio & TV Monitoring is not just a technical procedure, it is a strategic tool. Constant monitoring can offer valuable information for:
- Reputation & publicity crisis management: A comment on a TV show can shape trends, positive or negative, for a company or a business sector. Direct information allows businesses to react immediately and control the narrative.
- Competition analysis: Radio and TV do not only promote our brand; they also promote the brands of our competitors. With Radio & TV Monitoring, businesses understand the promotion strategies of competition, evaluate the impact of their campaigns and locate differentiation opportunities.
- Brand awareness enhancement: Publicity monitoring contributes to the measurement of the public presence and recognizability of a brand, whereas data analysis helps plan more targeted communication actions.
The Combination with Internet & Social Media Monitoring
Traditional media do not operate independently of digital media. A statement on a radio or TV show may go viral on social media in only a couple of minutes. Likewise, a prime-time zone advertisement may cause a flood of negative discussions on social media. The combination of Radio & TV Monitoring with Internet & Social Media Monitoring present an overview of your publicity. The combined analysis of all sources allows brands to make more targeted decisions, predict trends and timely adjust their strategies, making sure that no crucial insight goes unnoticed.
From Information to Action
In a constantly developing communication environment, the real-time monitoring of all media is the only solution that guarantees total control over the public image of a brand. Information is power for businesses and allows them to use every opportunity in a strategic manner. The article was published on Daily Fax on February 12, 2025.
The 37th Thessaloniki Insurance Conference 2025 was ultimately successful and highlighted the latest developments and challenges in the insurance sector. Clip News had the honor to support the event as a media sponsor, listening closely to the discussions and innovative approaches that will shape the future of the insurance market.
An Institution in Northern Greece
The Thessaloniki Insurance Conference is the top annual event of the insurance sector in Northern Greece and attracts distinguished professionals, companies and agencies. This year’s event, held on February 7 at Grand Hotel Palace, offered a dynamic platform for the exchange of knowledge and business networking.
Highlights of this year’s Conference
The Conference stood out for the high quality of discussions and the participation of top professionals from the insurance sector, offering substantial knowledge and a new perspective of the market’s future.
It was made clear that AI has made a dynamic entry in the field of insurance mediation, highlighting new opportunities for the sector’s professionals. The innovative digital assistants presented during the Conference showed that AI could serve as an invisible partner, assigned the analysis of data, the prediction of risks and the automation of procedures, allowing professionals to focus on human interaction. The insurance mediator of the future will be a hybrid, combining human expertise with the algorithms’ speed and accuracy, and forming a new business model that uses technology for the benefit of productivity.
At the same time, the Conference highlighted the impact of climate change on the insurance market and the importance of the development of new strategies in order to deal with the increasing risks. The need to make insurance mandatory for some categories of real estate assets is considered a first step, but more synergies among the government and insurance companies are needed, in order to improve insurance conscience. Moreover, developments in the health sector highlight the turn to preventive solutions and digital services that allow quicker diagnosis and the better service of the insured, while reducing the cost that insurance companies are called to pay.
Clip News at the Thessaloniki Insurance Conference 2025
As a media sponsor, Clip News had the opportunity to support the event, offering media monitoring services from the internet, social media and the press. With the use of cutting-edge tools, the team of Clip News monitored the entire Conference, before and after the event, offering useful data to the organizers.
Conclusions and Future Prospects
The 37th Thessaloniki Insurance Conference 2025 highlighted the importance of the adjustment to the new conditions of the market, the use of digital tools and the creation of more partnership opportunities. Clip News will keep supporting initiatives that strengthen business sectors of the economy, offering useful information through its services.
For more information: https://thinc.gr/
Portal Login
