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Social Media
Keyword Monitoring
Real-Time Keyword Monitoring
With Clip News Social Media Keyword Monitoring, you can identify in real time all public mentions related to your brand, products, competitors, and market. We consolidate data from all major social media channels (LinkedIn, Facebook, Instagram, TikTok, X, YouTube) and present it through the Clip News Portal, enriched with extensive metadata, so you can turn large volumes of information into actionable insights.
Key Features & Capabilities
What we monitor:
- Keywords: Words, phrases, hashtags (#), or mentions (@) that are critical to your campaigns.
- Authors: Active social media users within Greece.
In detail, for each public post containing your selected keyword, we capture metrics such as:
- Followers
- Likes
- Shares
- Post URL
- Post author
- Post date
- Keywords
For each public post by a selected author, we capture:
- Username
- Followers
Use Cases & Strategic Value
Social Media Keyword Monitoring is not just a data collection tool—it enables early crisis detection, campaign evaluation, and deeper audience understanding. Indicative use cases include:
- Crisis Monitoring: Immediate alerts for issues that may impact your reputation.
- Competition Analysis: Comparative analysis of visibility and influence versus competitors.
- Campaign Tracking: Measurement of reach and effectiveness of communication activities.
- Customer Feedback: Identification of customer comments and sentiment around products or services.
- Reputation Management: Continuous mapping of your public image across social media.
Social Media Channels for Keyword Monitoring
Using advanced data collection technologies and content analysis, we identify every relevant public post related to your company, competitors, or industry. The social media channels currently supported for Keyword Monitoring are:
- TikTok
- X (Twitter)
- YouTube
Keyword Monitoring VS Page Monitoring
Keyword Monitoring provides targeted detection of mentions based on specific keywords. Page Monitoring allows you to track the overall activity of partners, competitors, or influencers (all posts, reels, shorts). Both services are highly valuable but address different social media monitoring needs.
Media Analysis Reports (Weekly / Monthly)
Media Analysis Reports combine Social Media Keyword Monitoring data with sentiment analysis, thematic tagging, and insights, offering a comprehensive view of your social media presence. Clip News analysts evaluate the data both qualitatively and quantitatively, identifying trends related to your brand, competitors, or industry. The reports include metrics such as Buzz, Volume over Time, Share of Voice, Reach, and Engagement, transforming data into strategic intelligence for Marketing, Communication, and PR.
Try Social Media Keyword Monitoring
Clip News offers flexible packages tailored to businesses of all sizes and gives you the opportunity to try Social Media Keyword Monitoring with a free demo.
LINKEDIN MONITORING
FACEBOOK MONITORING
INSTAGRAM MONITORING
TIKTOK MONITORING
X (TWITTER) MONITORING
YOUTUBE MONITORING
PRICING
Free Demo – Cancel Anytime Free Demo: Request a demo for a week and track up to 3 keywords. Excludes ad hoc events and Press Releases.
Cancellation Policy: Valid for annual subscriptions. If you are not satisfied after the end of the first month, you can cancel your subscription for the remaining period.
Frequently Asked Questions about Social Media Keywords Monitoring
What is Keyword Monitoring in Social Media?
Keyword Monitoring is the systematic tracking of public mentions on Social Media that include specific keywords, hashtags, brands or individuals. Clip News records these mentions, providing a secure picture of the digital conversation.
How does Keyword Monitoring differ from Page Monitoring?
Keyword Monitoring tracks what is being said about a specific keyword across all social media platforms around a topic, regardless of who is posting it. In contrast, Page Monitoring focuses exclusively on the activity of specific official accounts (pages), yours or your competition.
When is Keyword Monitoring useful for a business?
It is useful when you want to identify public discussions, brand or product mentions, trends, or potential reputation issues in a timely manner, without being limited to specific accounts.
Does Keyword Monitoring include sentiment analysis?
Not by itself. Keyword Monitoring records and organizes the reports. Sentiment interpretation is performed through Clip News’ Social Listening and Media Analysis services.
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Κατερίνα Κεχαγιά
VP Media Intelligence
Θοδωρής Αναστασιλάκης
Vice President