The AI Report Excellences 2025 awards ceremony, organized by Teamworks – MetaTeam in collaboration with AI Report magazine, took place on July 15, 2025, at the Divani Caravel Hotel, attracting a large audience from both the public and private sectors, leading tech organizations, and state representatives.
The event spotlighted pioneering initiatives in artificial intelligence and digital transformation, from optimized public sector solutions to sustainable tech applications and private sector analytics platforms.
During the ceremony, Deputy Minister of Digital Governance, Christos Dermetzopoulos, highlighted the benefits of responsibly integrating AI in public services, emphasizing its role as a tool that “enhances transparency and efficiency in public administration”.
Clip News: Honored for AI Summary Report
Clip News was recognized in the AI & Data Analytics Platforms category for its AI Summary Report, affirming its leadership in media monitoring technology. The distinction underscores the company’s commitment to fast, reliable, and high-quality publicity analysis tailored to the needs of communication and marketing professionals.
Clip News Vice-President of Media Intelligence, Katerina Kechagia, accepted the distinction from Dr. Alexandros Varveris, Governor of e-EFKA. “This award for our ‘AI Summary Report’ confirms that our strategic investment in innovation and artificial intelligence is bearing fruit. I want to thank the entire Clip News team for their dedication, as well as the brands that trust our technology and expertise. AI is already transforming the communications landscape,” Ms. Kechagia noted.
Founded in 1999, Teamworks – MetaTeam aims to create communication channels across the Greek ICT market. The company operates in the fields of conferences, digital and print media, and communication tool development for the digital technology sector.
By connecting businesses, public entities, IT professionals, policymakers, and academic institutions, Teamworks highlights entrepreneurship and social impact initiatives in the field of Information and Communication Technologies (ICT), a crucial sector to Greece’s development.
On June 18, 2025, as part of the “PR in Cannes” event, hosted by the International Communications Consultancy Organisation (ICCO), an insightful and timely panel discussion took place titled “Driving Measurable Impact in Media Intelligence & PR”, featuring three leading professionals in the field:
- Katerina Kechagia, Vice President of Clip News and of FIBEP
- Florian Laszlo, CEO of Austrian company OBSERVER
- Zuzana Richterova, Secretary of FIBEP
The discussion was held on LBB Beach, in a dynamic and quite hot setting (both literally and figuratively), where professionals from the fields of public relations, media monitoring, and data analysis exchanged views on the current state and prospects of the media intelligence industry.
What is Media Intelligence
As introduced by Zuzana Richterova, media intelligence refers to the process of monitoring, collecting, analyzing, and interpreting content from various media sources (print, digital, broadcast, and social) to extract meaningful insights about reputation, communication strategy, and decision-making for organizations and brands.
Key Challenges and Trends
In her remarks, Katerina Kechagia presented the findings of the latest “State of the Industry Survey” (SOI) by FIBEP, the World’s Media Intelligence Association:
- Stability and Resilience: 90% of companies in the industry expect stable or growing revenues over the next year. Media intelligence proves to be resilient and an essential service for businesses.
- AI – From Future to Present: One-third of companies already use AI for services such as content categorization, sentiment analysis, and language processing. AI accelerates workflows but also reshapes cost structures and client expectations.
- “More for Less” Mentality: Clients demand more insights, faster delivery, and lower cost. The pressure on efficiency requires service redesigns.
- Need for New Skills: 60% of companies report the need to retrain their staff to keep up with technological developments.
- Content Licensing: The biggest obstacle is the absence of a consistent global framework for fair, clear, and sustainable content use, which creates inequalities, costs, and legal uncertainties.
Media Rights Trust Initiative
Florian Laszlo presented FIBEP’s “Media Rights Trust Initiative” (MRTI), a step toward fairer content licensing. Its aim is to build a collaborative framework among media monitoring agencies, publishers, PR professionals, and Collective Management Organizations (CMOs) by:
- Creating unified and transparent content licensing models
- Balancing cost with value
- Promoting innovation while reducing legal uncertainties
Next Steps
Anyone interested in learning more about the “Media Rights Trust Initiative” can visit fibep.info/mrti.
Industry professionals are expected to gather again at the World Media Intelligence Congress, which will take place this year in Düsseldorf, from September 30 to October 2, 2025.
Technology is evolving rapidly, and with it, the entire field of media intelligence is being transformed. In this context, the International Association of Media Monitoring Companies (FIBEP) publishes its annual State of the Industry Survey (SOI), capturing the challenges, opportunities, and trends impacting media monitoring and analysis companies around the world.
This year, Katerina Kechagia, Vice President of Clip News and Vice President of FIBEP, had the opportunity to speak on the Media Intelligence Explained podcast about the survey’s findings and how they can be translated into practical strategies for businesses in the industry.
Key Findings from the 2024 Survey
- Positive industry outlook: 66% of companies reported stable or increased revenue, while 92% expect a stable or upward trend.
- Artificial Intelligence in the spotlight: 33% of FIBEP members already use AI in at least one service. Companies are expected to invest not only in technology but also in upskilling their human capital.
- Evolving client demands: Clients are seeking more than simple information. They want meaningful analysis and a consultative approach, while also expecting lower prices thanks to automation.
- Data fragmentation & regulatory challenges: The complexity of information sources and copyright regulations present new obstacles that require broader industry collaboration.
How Businesses Can Use the Survey
Katerina Kechagia proposed two main ways:
- Benchmarking: Each company can compare its performance against industry data to identify strengths and weaknesses.
- Strategic planning: The trends and findings provide a “roadmap” for future moves – whether that means investing, or redefining services.
The participation of Clip News and Katerina Kechagia in the survey and podcast highlights the company’s active role in shaping the future of media monitoring and the broader media intelligence sector.
The International Association of Media Monitoring Companies (FIBEP), now known as the World’s Media Intelligence Association, is the global federation of media monitoring companies. Clip News has been a member since 2002, contributing in various capacities and having hosted two global congresses as host sponsor: one in Limassol in Cyprus, in 2024 and another in Thessaloniki in 2011.
Listen to the Full Podcast
Listen to the full discussion in YouTube.
If you work at a well-known brand or a PR agency, then you know how crucial it is to have timely and targeted information from media monitoring. How many times have you thought: “If only there were a tool that grouped hundreds of publicity mentions and immediately prepared a snapshot report”?
Clip News presents the AI Summary Report, your new smart “right hand” for publicity monitoring. With the power of artificial intelligence and over 30 years of experience in the Media Monitoring field, our company takes the next step in the world of Publicity Reporting.
What is the AI Summary Report
With artificial intelligence that “reads” articles and social media posts like an experienced analyst, the AI Summary Report:
- Organizes publicity clippings into thematic clusters with titles
- Prepares concise summaries in Greek or English
- Adds indicative active links (URLs)
You simply choose the time period, keywords, and source (Internet, Press, Social Media). AI technology takes care of the rest, and in just 1 minute, a full publicity summary report arrives in your inbox.
Why you should include it in your PR arsenal
- Say goodbye to data chaos: With advanced clustering technology, publications are automatically organized into thematic units for a clear and targeted picture
- Condensed information that matters: Each thematic cluster is accompanied by a comprehensive summary and a title that reflects the content
- Make the most of every minute: Forget endless hours of reading. Reduce reporting time by up to 90% and focus only on what matters to your strategy
- Smart analysis, lower cost: At only €70/month with customizable packages, report production becomes more economical and more effective than ever
What it offers at a glance
- Topic clustering
- Summary per cluster
- Coverage from Internet, Press, Social Media
- Ready in Word format in your mail in 1 minute
- Greek or English language
- Indicative links to the source
Ideal for…
- Corporate communication departments needing real-time monitoring for internal updates
- PR agencies with a high volume of clients and reporting needs
- Crisis teams that need instant updates
- Brand & Marketing managers wanting a concise overview of publicity
If publicity for your brand is important, then the AI Summary Report is your next logical move. Of course, at any time you can request the specialized options for Publicity Reporting from Clip News, whenever you need additional KPIs, visualization with graphs, and deep-dive data analysis by our team.
How did an Adidas drone show near the Acropolis of Athens cause thousands of reactions in only a couple of hours? Clip News’ team uses the Brandwatch platform to present a digital listening analysis. From top hashtags to total sentiment, the following case study shows how new-generation monitoring is turned into a communication strategy tool.
Public outcry for the Drone Show
The recent Adidas drone show that took place at Zappeion Hall caused public outcry. The spectacular show, which included the hologram of a huge Adidas shoe with the Acropolis monument in the background, raised serious questions about whether commercial advertisements near historical locations are proper.
Politicians and supporters of Greece’s cultural heritage denounced the Adidas drone show as a blatant commercialization of the Greek cultural identity. At the same time, reactions flooded social media. Some users mocked the situation, while other expressed serious concerns over the impact of Acropolis’ commercial exploitation. The dispute led to an investigation by the Athens First Instance Prosecutor’s Office and to lawsuits by the Greek Ministry of Culture against any other person liable. On their side, the organizers of the event claim that all legal procedures were followed.
Key Takeaways
Clip News analysts studied 13,090 publicity references from Websites, Blogs and various Social Media channels over the period 15-19 May 2025. Public discussion focused on the commercialization of cultural heritage, with 4,994 unique authors expressing intense opinions, from condemnation to humorous comments.
The trending topics include phrases like “Adidas over the Acropolis” and “Adidas ad at Acropolis”. Online news was dominated by the statements of the Greek Minister of Culture, Lina Mendoni, and articles of cultural and political content..
Volume over Time
Publicity skyrocketed on 16 May 2025, one day after the drone show. Volume exceeded 600 references per hour and buzz stayed quite high until 18 May, proof of the intensity and duration of the reaction in the digital environment.
Keywords, Hashtags & Emojis
The word cloud flooded with phrases like “lawsuits against any other person liable”, “prosecutor intervention”, “explanations in writing”, “Adidas shoe”. Top hashtags were #adidas, #acropolis και #mendoni. The emojis used were of particular interest. The dominant one was 🤡, suggesting irony, criticism and the surge of user emotions.
Media Sources
Out of the publicity sources selected for analysis, 76% of references came from X (formerly Twitter), 21% came from news websites, 2% from Facebook, 1% from Reddit and less than 1% from blogs. As far as the X references are concerned, 55% of the users were men and 45% of the users were women, a sign of broad demographic participation in the discussion.
Sentiment Analysis
Some 48% of the references were negative and 52% of the references were neutral. No positive references were recorded, which proves that the entire situation mostly raised concerns.
Top Sites and Top X Posters
The websites with the biggest influence, based on the Impact* index, were “protothema.gr”, “iefimerida.gr”, “news247.gr”. In terms of X accounts, “grok” and “skaigr”, as well as journalists “NChatzinikolaou” and “KostasVaxevanis”, had the biggest impact, based on their numbers of followers.
*Impact: It is a metric the potential impact of an author, site or mention. It is a logarithmic scale between 0-100 and depicts how “important” something is.
Why Digital Listening matters
The Adidas Drone Show case highlights the importance of digital listening and real-time monitoring. Through advanced social media monitoring and internet monitoring tools, like Brandwatch, brands from every sector, culture and communication officials in this particular case, are able to:
- locate trends and crises at their onset
- analyze sentiment (positive, neutral, negative) and the origin of the discussion
- evaluate data for strategic reactions and repositioning.
For organizations that handle reputation or brand image issues, real-time media monitoring and the analysis of publicity data from different sources are necessary tools in contemporary communication strategy.
Analysis identity
Digital Listening Tool: Brandwatch
Date Range: 15-19/05/2025
Sources: websites, blogs, forums, social media (subject to the limitations of each channel)
Keywording/Analysis: Clip News
Search Restrictions
The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.
The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
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