LinkedIn is a global social network, but the conversations that influence your brand are usually local. Most social listening tools treat Greece as a tiny speck in a huge data stream. Clip News reverses this situation by putting Greek-language content, Greek users and the business specifics of our country at the heart of LinkedIn Monitoring. Below is a brief overview of what this means for the Communications, Marketing and PR teams, and how it bridges the gaps left by “one size fits all” tools.
1. Built for the Greek-speaking LinkedIn ecosystem
With more than 2 million local users and 55,000 company pages, Greece is home to a dense professional community that international social listening platforms rarely map correctly. Clip News captures this ecosystem natively: you can follow posts in Greek, delve into hashtags and follow influential opinion leaders in our country.
2. Tracking posts that make sense for reputation management
Select the keywords you want to track and Clip News’ trackers will collect all posts containing keywords, hashtags, brand names, and people you are interested in, whether they have a LinkedIn profile or not. The end result is aggregated valuable information for an overall assessment of your brand image and that of your competitors on the popular social network.
3. Easy-to-use platform for immediate and continuous access
On our user-friendly platform you can view in real-time the posts that concern you, receive notifications in your mail, export the data in PDF and Excel, so that you can make decisions immediately and targeted.
4. Author/user level information for discovering opinion leaders
Traditional API access only provides post metrics. Clip News goes further, automatically collecting each author’s follower count, post title, location and profile photo. You can create accurate lists of micro influencers or key opinion leaders, measure their reach and compare their content performance over time, without manual search.
5. Benchmarking competition with no monthly limits on posts & mentions tracked
Clip News removes limits. Track an entire industry, rank pages based on reactions or post volume, and discover which formats give rivals an advantage.
6. Flexible pricing tailored to Greek budgets
Instead of charging per user, Clip News charges per keyword package, starting from €17 per month for one keyword. This way, a start-up business can track its name today and add terms (competitors, products, hashtags) only when the need (and budget) grows, instead of paying multinational-level prices from the start.
7. Local expert support
Finally, there is the human factor. Clip News has been operating with offices in Athens and Thessaloniki since 1992. When you need to set up a query with keywords and hashtags, you talk to analysts who have an excellent understanding of the local media landscape, without waiting.
The best choice for Greek brands
International social listening platforms operate with several limitations when it comes to the specifics of the Greek language. Clip News reveals what really matters for the Greek audience, verified by expert analysts, in real time and at a cost that suits Greek businesses. If your reputation depends on what people say about your brand in the professional network, do not settle for the “global average”.
Request a demo and see how every LinkedIn post turns into actionable insight.
Clip News Vice-President Katerina Kechagia will be a speaker at the “AI in Marketing Conference” that will be held on 9-10 April 2025 at the OTEAcademy Auditorium by Boussias Events.
During her presentation, titled “AI-Powered Media Monitoring: Transforming Marketing Strategies with Real-Time Insights”, Ms Kechagia will explain how AI transforms the way in which companies and brands monitor and analyse their public image on all information media (online & offline), using real-time data for more flexible and strategic marketing decisions.
The “AI in Marketing” Conference is destined for marketing executives, brand managers, digital strategists and communication professionals, who will have an opportunity to learn how to use AI tools in Media Monitoring, without losing control of the brand narrative.
Clip News’ participation in the “AI in Marketing Conference” highlights the company’s leading role in technology and communication developments, with emphasis on innovation and on added value for its clients.
More information here.
After premiering on Netflix, British “Adolescence” drama series triggered heated social discussions in Greece as well. Centering on a 13-year-old schoolboy, the series focuses on adolescence, toxic masculinity and the impact of social media on the identity of young people.
The social buzz in Greek online media (internet and social media) shows that the series works as a catalyst for discussions about mental health, parental responsibility and youth violence.
Analysis data
Analysis is based on Brandwatch platform digital listening data for Adolescence series, for the period between 13 and 31 March 2025. More specifically, analysis was performed using posts on websites and blogs, as well as public discussion comments from forums and social media. The charts below depict interest intensity, time-allocated interest, most often-reproduced keywords, emerging trends and discussion channels.
Skyrocketing of references
Total references to the series reached 7,287 during the reference period, increased by 16,847% compared to the previous reference period (only 43 references). Such increase confirms that the series had a strong impact since it premiered, triggering sensitive social reflexes. 
Time-allocated publicity
The chart about daily references shows that publicity peaked three times: on 19 March, on 24 March and on 31 March. The first peak is apparently associated with the premiere of the series, the second peak is associated with the discussions that followed on social media and the third peak is associated with the public discussion about the screening of the series in schools, as it is expected to happen in Britain. 
Most frequently used keywords, hashtags and emojis
The word cloud shows the topics discussed. Terms that stand out include “social media”, “toxic masculinity”, “mental health”, “parents”. Hashtags #adolescence, #woke, #mentalhealth and #adolescencenetflix show the emotional charge of the posts. The phrases recorded document a broader social anxiety over the way young people experience adolescence in our times. 
Change of topics
The chart about trending topics depicts the topics that had the biggest dynamic. Terms on the left highlight the topics commented upon the most at the beginning. Terms on the right were on the rise as days were passing by. The increase of the frequency of topics such as “causes a stir”, “heinous violence”, “nerve-wrecking” depicts the trends formed about the topic, from the social depth of the series to the discomfort or concerns it raised. 
Reference sources
The pie chart shows that most references came from online news articles (44%), followed by Facebook comments (28%) and X comments (26%). This proves that discussions about Adolescence series started from information media, but quickly spread to social networks, confirming the ability of some series to turn into a social phenomenon. 
Most-republished X posts
Most-republished X posts give an idea about the feelings and opinions that the Greek audience developed about Adolescence series. Users praised the series as a “masterpiece” and “hard contemporary reality”, while others saw it as an opportunity for parents to self-reflect and more actively participate in the mental health of adolescents.
Humorous comments about the discussions between parents and children or proposals for relevant books enriched dialogue, giving it an educational dimension. At the same time, there was also criticism about the topics that the series visits, proof that nobody was indifferent to the series.
The value of digital listening
The case of “Adolescence” series confirms the strategic value of digital listening for marketing, PR and brand strategy professionals. The ability to monitor the emotional direction of public discussions in real-time offers valuable insights for fame management and content development.
For brands and communication executives, the picture that digital listening offers is crucial for the adjustment of their tone, messages and strategy, accurately responding to whatever the audience focuses on in a specific time period.
Analysis identity
Digital Listening Tool: Brandwatch
Date Range: 13-31/03/2025
Sources: Websites, Blogs, Forums, Social Media (subject to the limitations of each channel)
Keywording/Analysis: Clip News
Search Restrictions
The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.
The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
The 97th Academy Awards ceremony took place on 2 March 2025 and it was full of surprises and very emotional. The Academy Awards ceremony (commonly referred to as Oscars) continues to attract millions of spectators worldwide. Based on Nielsen data, some 19.7 million spectators viewed the ceremony in the US alone.
With its wins and plot twists, strong speeches, politically colored references and moments that went viral on social media, the event proved once again that it is an important institution that affects culture and public discussions on a global level – in spite of the technical issues and the funny moments that often accompany a live event.
Publicity data available on the Brandwatch platform recorded last week’s social media discussions about the 97th Academy Awards ceremony.
Buzz Increase & Time Evolution
Between 27 February and 5 March, Brandwatch platform collected 6,217 Oscar references on social media, increased by 495% compared to the previously measured time period. Discussions peaked on 3 March, one day after the ceremony, dominated by the analyses and reactions of social media users.
The below benchmarking diagram depicts the volume of relevant references per social media channel, compared to the previously measured time period. X, Facebook and Instagram discussions recorded a significant increase. Discussions in other social media channels remained limited. 
The Highlights of the Ceremony
As depicted on the following Word Cloud, most commented-upon topics on social media were: 25-year-old Mikey Madison winning Best Actress on a leading role for Anora, instead of front-runner Demi Moore, the moving speech of Zoe Saldaña after winning Best Supporting Actress for Emilia Pérez and the long speech of Adrien Brody after winning Best Actor on a Leading Role.
In Greece, the 97th Academy Awards ceremony was naturally connected to news topics and ironic references to politicians, especially in connection to the tragic Tempi train wreck and the recent mass protests in the memory of the Tempi victims.
Social Listening & Insights
Oscars is not just an event. It is also an interesting case study about the power of branding and publicity. From carefully planned speeches to spontaneous (or not so spontaneous) moments that go viral on social media, every aspect of the ceremony highlights the importance of the image management of people and brands.
Of course, real-time social listening is a necessary tool in the hands of Marketing, PR and Communication professionals, not only in the case of live events, but on a daily basis. That way, professionals stay informed on the comments that social media users make about the brands they represent.
Analysis Identity
Digital Listening Tool: Brandwatch
Date Range: 27/02/25 – 05/03/25
Sources: Forums, Social Media (subject to the limitations of each channel)
Keywording/Analysis: Clip News
Search Restrictions
The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.
The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
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