Award at ReThink Digital

Award at ReThink Digital

We are delighted to announce that Clip News Senior Analyst, Giorgos Mpolanis, has been awarded Pioneer in Buzz Monitoring and Data Analysis at the ReThink Digital 2024 conference, which was held within the framework of the 88th Thessaloniki International Fair.

ReThink Digital is a leading institution focusing on digital transformation and its impact on businesses and society.

In his speech, Mr. Mpolanis emphasized on Data Democratization – the transition from the exclusive domain of data scientists to data that are more accessible to non-technical users. As he pointed out, this is achieved, among other things, through comprehensible reports that present results with user-friendly software, specialized analyses using data analytics and benchmarking techniques, and actionable insights that lead to strategic decisions.

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Media Analysis for the Automotive Industry

Media Analysis for the Automotive Industry

Introduction

The automotive industry is experiencing significant changes due to the rapid development of electromobility and the entrance of new competitors into an already highly competitive sector. This situation necessitates the utilization of media analysis services, which offer specialized publicity analysis in the media and in social networks.  (more…)

4 KPIs to Monitor and Measure Brand Awareness

4 KPIs to Monitor and Measure Brand Awareness

Brand awareness is an indicator that shows how familiar a brand is within its target market, and it can significantly influence consumer purchasing decisions. The power of brand awareness is evidenced by the fact that some brands have achieved such widespread recognition that their trade names have become synonymous with the general terms of the products they represent -indeed, which brand comes to your mind when you hear the word “bleach”? (more…)