The PR Awards 2025 event was held on Tuesday 29 April at the National Insurance Conference Hall, during an evening full of creativity, sentimental moments and strategic thought.
With more than 350 participants, company representatives, academics and PR professionals, this year’s Boussias Events PR Awards 2025 confirmed the dynamic of the sector, honouring the most innovative campaigns, top teams and projects of substantial social and business impact.
The PR Awards 2025 were awarded after evaluation by a committee consisting of 34 distinguished representatives from companies and academic institutes, chaired by Betty Tsakarestou, Associate Professor at the Department of Communication, Media, and Culture of Panteion University, Director at the Advertising and Public Relations Lab (#ADandPRLAB) & Scientific Coordinator of the CREATIVE+ Innovation and Entrepreneurship Hub of Panteion University. IN-TOUCH COMMUNICATIONS Founder Vassilis Lolas was the coordinator of the evaluation committee.
The award ceremony was presented by journalist Petros Koublis and Marketing Week was the Official Publication.
Clip News on the side of PR professionals
As the main sponsor of PR Awards for the second consecutive year, Clip News not only supports the PR Awards institution, it also stands on the side of a developing, bold and inspiring community. In the era of real-time data, AI and constant flow of information, the value of proper publicity monitoring and analysis is more decisive than ever. By actively supporting the PR sector, either in-house brands teams, or PR agencies, we invest in Media Monitoring and Consumer Intelligence tools that give communication professionals a strategic advantage and turn data into meaningful narratives.
A special moment for our team
The award of the Platinum Award to GRAVITY THE NEWTONS for the “Wake up. It’s time to sleep!” campaign, in cooperation with IKEA HOUSEMARKET, was a particularly special moment for Clip News. The award was presented by Clip News Media Intelligence Vice-President Katerina Kechagia, honouring a team that managed to distinguish itself in the Best PR Campaign per Sector category thanks to its strategy, sense of humour and sensitivity.
The highlights of this year’s event
With increased participation, (+22% in terms of projects and +18% in terms of companies, compared to 2024), the PR Awards 2025 proved that communication in Greece has levelled up.
Among others:
- Alpha Bank was awarded the In-House PR Team of the Year award
- MSL/Publicis Groupe was awarded the PR Agency of the Year award
- The “National Insurance: Here, for the day-after” campaign was awarded the PR Campaign of the Year award.
- Moreover, “Shedia” was honoured for its social work, with a distinguishment that reminds us that communication can serve as a catalyst for social change.
We continue to stand on your side
For Clip News, supporting the PR sector is not just a ceremony or a hashtag. It is a constant commitment to the supply of quality information with reliable publicity data, technological innovation and substantial cooperation.
As Clip News Vice-President Katerina Kechagia stated after the award ceremony:
“Clip News had the pleasure to once again support Boussias Events PR Awards, an institution that highlights excellence, innovation and the power of communication. In times full of challenges and opportunities, where social media and AI set new rules in the fields of communication and PR, Clip News remains dedicated to offering advanced and reliable media monitoring and consumer intelligence solutions. Our aim is to strengthen PR and corporate communication professionals, by supporting their work with accuracy, speed and innovation”. 
Congratulations to all participants, especially the winners, who shape the future of Greek communication with inspiration and boldness. Learn more about how Clip News supports the PR sector with real-time Media Monitoring and AI tools.
Clip News got the “Best in Media Monitoring” distinguishment for 2024, in Marketing Week’s annual anniversary edition “The Book of Ten 2024”! The distinguishment is the “capstone” of our long and uninterrupted course in the field of publicity monitoring and analysis. As the strategic partner of businesses and agencies since 1992, Clip News has been offering reliable monitoring services from Social Media, Internet, Printed Press, TV and Radio, which support targeted communication and marketing decision-making.
What is “The Book of Ten”
“The Book of Ten” is an institution, an annual review by Marketing Week, that pays tribute to the most important actions and achievements in the field of communication, marketing and the media. The “Best In” distinguishment is all about the top initiatives and projects that stood out thanks to their creativity, innovation and impact on the market. Clip News was selected as the top supplier of Media Monitoring services, a distinguishment that highlights our leadership and substantial contribution to the supply of quality information and strategic analyses to our customers. We thank the team of Marketing Week for the honour, as we thank our customers and associates for their trust all those years.
Milestone year
The year 2024 was a milestone for Clip News, as the company was awarded the Organization of the Year award of the International Association for the Measurement and Evaluation of Communication (AMEC). The award was proof of the company’s commitment to the supply of quality Media Monitoring solutions. In 2024 we also announced the creation of AI tools based on Greek language models, in cooperation with the Aristotle University of Thessaloniki (AUTH). We were also the Host Sponsor of the “FIBEP World Media Intelligence Congress 2024” in Cyprus.
We continue our course
Guided by quality, reliability and constant development, we continue to upgrade our services and open new roads in publicity monitoring and analysis. Regardless of whether we are talking about Social Media, Internet, Printed Press, TV and Radio, our aim is to immediately supply brands and agencies with information that has added value.
Contact us today, to find out how we can support your communication needs with the most advanced Media Monitoring solutions.
Clip News has the pleasure to be the main sponsor of the PR Awards 2025, the top institution that highlights the most innovative, creative and effective practices in the fields of communication and PR.
For the fourth consecutive year, the Boussias Events PR Awards honour those who shape the Greek communication landscape. Inspiring strategies, campaigns that stand out, an evaluation committee consisting of acknowledged professionals, teams that take creativity to another level and turn challenges into opportunities.
The award ceremony will be held on Tuesday 29 April 2025 at the National Insurance Conference Hall. Time of arrival: 18:30.
As leader in the Media Monitoring sector since 1992, Clip News supports initiatives that bolster quality, innovation and transparency in the field of communication. Our participation in the PR Awards 2025 as the main sponsor confirms our commitment to highlighting the sector’s professional excellence and constant progress.
For more information, click here.
Clip News was a sponsor at the AI in Marketing Conference 2025, which was organised by Boussias Events and held at the OTEAcademy with the participation of top communication, marketing and technology executives. The Conference highlighted the decisive role that AI plays in strategic marketing, data analysis, content creation and the protection of the reputation of brands. Supporting such initiatives reflects Clip News’ unfaltering commitment to innovation and to connecting technology and communication.
Clip News Vice-President takes the stage
Clip News Media Intelligence Vice-President, Katerina Kechagia, delivered a speech on “AI-Powered Media Monitoring: Transforming Marketing Strategies with Real-Time Insights” and dwelt on the way AI transforms media monitoring, from a publicity recording tool into a strategic ally. Emphasising the importance of tracing crises in real-time, analysing sentiment (positive, neutral, negative), and predicting trends, Ms Kechagia stressed that brands can now bolster their narrative and maximise audience engagement. At the same time, she referred to the ethical and moral implications of AI use, giving prominence to the role of human supervision and data transparency.
During her speech at the AI in Marketing Conference, Ms Kechagia also referred to the recent, real case study of the National Gallery vandalism by Nikos Papadopoulos, a member of “NIKI” political party. The topic had 2,156 articles, posts and comments on websites and social media in only two hours. References skyrocketed to over 100,000 in 10 days! Marketing and communication executives can use technology, without “sacrificing” control over the image of their brand, by using tools such as:
- Thematic clustering
- Real-time monitoring
- Sentiment analysis
- Email alerts
And mainly… by combining human experience with AI technology.
What the rest of the speakers said:
- Demi Kazasi (Digital Team Member, Hellenic Advertisers Association) spoke about redesigning the international marketing process, focusing on digital experience and experimentation.
- Nicole Mezzasalma (Senior Consultant & Innovation, Battenhall) spoke about the way AI affects social media strategy, using examples and tools.
- Charlie Hills (Founder, Cognified) explained how to produce authentic AI content that truly transforms and does not drive the audience away.
- Ioustini Papavasileiou (Business Unit Director – Marketing Strategy, Consumer Insights & MarTech Solutions, MAX Greece) described how AI helps reduce media waste and create effective, data-driven campaigns.
- Oliver Yonchev (Founder, cocreatd) challenged the rumour that AI “kills” creativity, suggesting ways to make the two coexist.
- Eleanna Tavlikou (Instructor, Knowcrunch & Digital Creator, Human Minds) dwelt on how AI revolutionised visual media, with case studies on personalised and effective content.
- Elena Bouka (AI Legal Counsel) spoke about EU legislation on AI, restrictions, regulations on generative AI and what the above mean for marketing.
- Tania Giakoumaki (General Manager, Curious Ahead) spoke about the integration of AI into business development and branding strategies.
- Christos Passas (Digital Business Unit Director | Head of AI, Curious Ahead) introduced the notion of Generative Engine Optimization (GEO) and the need to protect reputation in AI-driven searches.
- Dan Debnam (Founder, Inovara) explained how AI agents radically change SEO and content search.
- Jérémy Grandillon (CEO, TC9) highlighted how AI can eliminate time-consuming sales procedures and increase performance.
Final Insights – Lessons and Prospects
The last discussion at the first day of the AI in Marketing Conference, coordinated by journalist Robert Pefanis, highlighted the main trends and next steps in using AI in marketing. The discussion saw the participation of Ioannis Kamilakis (Marketing Director, Public Group), Panos Bassios (Digital, Data & Analytics Director, MSD) and Marily Mitropoulou (Country Marketing Manager, Plum) and focused on the implementation of AI technologies in sales, content and strategy.
Clip News continues to dynamically invest in a future where media monitoring uses AI, by attending important conferences and by supporting the creative and strategic transformation of the market. Join us in keeping up with the developments – because information is fire and AI is its accelerator! For more information on the AI in Marketing Conference, click here.
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