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X Monitoring
The Power of Real-Time Information
X (formerly Twitter) is one of the most dynamic social media platforms, where news spreads rapidly and opinions are shaped in real time. With Clip News, you gain access to specialized X Monitoring and Analytics tools that allow you to track mentions of your brand and competitors, measure key metrics such as performance and engagement indicators, and optimize your strategy.
Through the Clip News Portal, you can view, analyze, and export your data in multiple download formats (Word, PDF, Excel, XML), turning information into meaningful, actionable knowledge. Choose the X Monitoring service that best fits your strategy, Keyword Monitoring or Page Monitoring, and discover how to leverage social media data in real time.
What Is X Keyword Monitoring
Clip News X Keyword Monitoring allows you to identify, in real time, all public mentions that include specific keywords on X, such as brand names, products, hashtags, or topics of interest. By analyzing these mentions, you gain valuable insights into brand and competitor reputation, industry trends, and the activity of users participating in relevant conversations.
Key Features & Capabilities
What we monitor:
- Keywords: Words, phrases, hashtags (#), or mentions (@) that are important to your campaigns.
- Authors: Active X users within Greece.
For each public post containing your selected keyword, we capture metrics such as:
- Followers
- Likes
- Reposts
- Comments
- Post URL
- Post author
- Post date
- Keywords
For each public post by a selected author, we capture:
- Username
- Followers
What You Gain with Keyword Monitoring
The Clip News Portal enables you to track every X mention that matters to you. Monitor:
- Brand and competitor mentions: See what users say about your company or your competitors.
- Competition benchmarking: Analyze competitors and identify areas where you can gain an advantage.
- Audience metrics: Learn more about the users who mention your selected keywords.
What Is X Page Monitoring
Clip News X Page Monitoring allows you to track, in real time, the activity of selected X users or accounts, whether they are your own (owned), competitors’, partners’, or influencers. Through systematic collection and analysis of all posts, you gain a comprehensive view of their communication strategy, content, and engagement, identifying opportunities and trends within your professional landscape.
Key Features & Capabilities
What we monitor:
- Users / Accounts: Selected public X accounts, including owned accounts, brands, companies, organizations, public figures, creators, and influencers.
- Public Posts: All new content published by the selected users or accounts.
For each post published by the users or accounts you monitor, we capture metrics such as:
- Followers
- Likes
- Reposts
- Quotes
- Replies
- Engagement score
- Post URL
- Post date
- Pages
What You Gain with Page Monitoring
The Clip News Portal allows you to monitor, in real time, the activity of X users or accounts that matter to you. Track:
- Influencers and creators: Verify whether agreed content was published on scheduled dates.
- Competitors and partners: View all the content they publish.
- Trends and content strategy: Identify new topics and formats across the users or accounts you monitor.
Who X Monitoring Is For
- Companies and Brands: Monitor your brand, competitors, partners, and influencers, increase your influence, and build stronger engagement.
- PR and Marketing Agencies: Manage client campaigns, evaluate performance, and improve presence with real-time insights.
- B2B Businesses: Identify new business opportunities, systematically track industry movements, and engage your audience more effectively.
- HR and Employer Branding: Analyze the reach of corporate posts, understand what candidates care about, and strengthen your employer brand.
X PRICING
Free Demo – Cancel Anytime Free Demo: Request a one-week demo and monitor up to 3 keywords. Ad hoc events and Press Releases are excluded.
Cancellation Policy: Applies to annual subscriptions for Social Media Monitoring and Radio – TV services. If you are not satisfied with our service for any reason after the first month, you can cancel your subscription for the remaining period.
Keyword Monitoring Keywords are key words for searching and tracking specific people, companies, topics. It can be a brand, a product, the name of your CEO, a hashtag. The cost is based on the number of keywords.
| 1 keyword | 17€/month |
| 3 keywords | 25€/month |
| 5 keywords | 42€/month |
| More | Upon request |
Page Monitoring Pages are specific accounts, pages or profiles on social media that you choose to follow. They can be the official accounts of your company (owned), competitors, partners, public organizations, influencers or creators. The cost is based on the number of Pages.
| 1 page | 17€/month |
| 3 pages | 25€/month |
| 5 pages | 42€/month |
| More | Upon request |
Frequently Asked Questions
What are Keywords?
Keywords are the terms used to search for and monitor specific individuals, companies, brands, or topics on social media. A keyword can be a company or brand name, a person’s full name, or a specific topic. Each keyword includes all possible variations of how it may appear, in Greek, English, Greeklish, misspellings, hashtags, and mentions. All variations of the same term are treated as a single keyword.
What is the Social Media Keyword Monitoring service?
Social Media Keyword Monitoring is an automated service that searches for specific keywords across social media and captures all related public content (posts) that mention them. The service provides real-time updates, along with all available metadata and engagement metrics. Pricing depends on the number of keywords you wish to monitor.
How often is content updated on the platform?
Data updates are continuous, ensuring real-time access to the content that matters to you.
What are Pages?
Pages are social media accounts whose public content you want to monitor, including posts, reels, and shorts. Depending on the social media channel, these may be pages, accounts, or professional profiles. They can be your own accounts, as well as those of competitors, partners, organizations, or influencers.
What is the Social Media Page Monitoring service?
Social Media Page Monitoring is a service that tracks selected social media accounts. It automatically captures all posts, reels, and shorts published by these accounts. The service offers real-time updates, along with all available metadata and engagement metrics. Pricing depends on the number of Pages you wish to monitor.
Which social media channels are supported by Keyword Monitoring and Page Monitoring services?
Clip News supports monitoring on LinkedIn, X, Facebook, Instagram, TikTok, and YouTube. The data collected is subject to the limitations imposed by each social media channel due to personal data policies. Stories and audio within videos are not supported.
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More Info
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Κατερίνα Κεχαγιά
VP Media Intelligence
Θοδωρής Αναστασιλάκης
Vice President
