Clip News reaffirms its commitment to actively support communication and marketing professionals by providing integrated solutions for publicity monitoring and analysis. Being a leader in media monitoring, it officially announced on 6 February 2025 the launch of a partnership with Digital Wave Form (DWF), a leading Italian company in the field of artificial intelligence (AI) and automated content analysis.
The partnership with DWF brings to the Greek market an advanced cloud-based platform that transforms broadcast reports into valuable data through Automatic Speech Recognition (ASR). The new user-friendly platform provides 24/7 monitoring of 24 stations in Greece and 15 in Cyprus, ensuring that businesses never miss important references about their brands, competition or critical market developments.
Innovation & Technology for Comprehensive Updating
With over 90% audio-to-text conversion accuracy, the new Radio & TV Monitoring platform provides:
- Real-time alerts (email alerts) for every new reference
- Search by keywords, date, time or station
- Keyword highlighting in extracts
- Retention of extracts for 3 months and download option
- Automatic English translation
Alongside the undeniable dominance of the internet and social media, radio and television remain powerful media with a wide influence on public opinion and business communication strategy. With the combined expertise of Clip News and Digital Wave Form, content monitoring and analysis from radio and television is becoming simpler, more reliable and more efficient than ever before.
Harness the Power of Information from Radio and TV! For more information about the Radio & TV Monitoring service, read more here.
A barrage of developments in all sectors, from technology and economy to marketing and consumer behavior, constantly affect the business environment. New trends, unpredictable crises and innovative strategies daily shape the landscape in which brands develop and exist.
In such a constantly changing environment, the need for timely information is now more urgent than ever. Internet and social media may be dominant, but TV & Radio remain the cornerstones of information and influence. Images on our screens and radio advertising spots continue to shape opinions, affect decisions and determine brand perception.
Radio-TV & Public Opinion
Numbers never lie: in Greece, more than 65% of the citizens daily use their TV for their information (Eurobarometer). Meanwhile, the radio has a loyal audience that spends at least two hours daily listening to their favorite shows (Statista). The power of live transmission gives such media a decisive role in public discussions. For Communication and PR professionals, ignoring what is being said about their brand or their business sector in Radio and TV is like flying blind.
Why Media Monitoring is Necessary
Radio & TV Monitoring is not just a technical procedure, it is a strategic tool. Constant monitoring can offer valuable information for:
- Reputation & publicity crisis management: A comment on a TV show can shape trends, positive or negative, for a company or a business sector. Direct information allows businesses to react immediately and control the narrative.
- Competition analysis: Radio and TV do not only promote our brand; they also promote the brands of our competitors. With Radio & TV Monitoring, businesses understand the promotion strategies of competition, evaluate the impact of their campaigns and locate differentiation opportunities.
- Brand awareness enhancement: Publicity monitoring contributes to the measurement of the public presence and recognizability of a brand, whereas data analysis helps plan more targeted communication actions.
The Combination with Internet & Social Media Monitoring
Traditional media do not operate independently of digital media. A statement on a radio or TV show may go viral on social media in only a couple of minutes. Likewise, a prime-time zone advertisement may cause a flood of negative discussions on social media. The combination of Radio & TV Monitoring with Internet & Social Media Monitoring present an overview of your publicity. The combined analysis of all sources allows brands to make more targeted decisions, predict trends and timely adjust their strategies, making sure that no crucial insight goes unnoticed.
From Information to Action
In a constantly developing communication environment, the real-time monitoring of all media is the only solution that guarantees total control over the public image of a brand. Information is power for businesses and allows them to use every opportunity in a strategic manner. The article was published on Daily Fax on February 12, 2025.
With the turn of the year, businesses are faced with a unique opportunity: to evaluate their brands’ publicity through comprehensive Publicity Reports. These annual overviews are not just a publicity debrief, but are a strategy tool for the coming year and help identify important insights.
Clip News, an AMEC (International Association for Measurement and Evaluation of Communication) award winner, provides 360° solutions in Media Monitoring, Digital Listening and Publicity Reporting, highlighting the importance of annual reports for a comprehensive publicity inventory.
What are Annual Publicity Reports?
Annual Publicity Reports collect and analyze media data concerning a brand and its direct competitors. It is possible to include data from all media (internet, social media, print, radio and TV), while significant emphasis is placed on the combination of quantitative and qualitative metrics, such as:
- Buzz: Volume of publicity references
- Sentiment analysis: Rating of references as positive, neutral, negative
- Key topics, trends, volume over time, top authors, source impact
- Competition analysis: Analysis of competition publicity with comparative insights, e.g. Share of Voice (SoV)
This data is essential for PR, communication and marketing professionals to understand how the public perceives their brands and to identify opportunities or threats.
The Value of Publicity Analysis
Annual data alone are not sufficient to provide clear guidance. They need analysis and interpretation to turn them into useful information to support strategy. Clip News provides experienced media analysts and leverages innovative technologies such as Machine Learning and AI to produce reports with actionable insights. An annual Publicity Report can answer key questions for any brand:
- Which topics or actions generated the most publicity?
- What were the top sources or channels of publicity?
- Which topics received negative commentary?
- Who were the top influencers?
- How did social media users respond to your campaigns?
Strategic Excellence
Publicity Reports offer valuable insights into your brand image in the marketplace. Utilizing comparative data, trends and qualitative analysis of information, they allow for more effective strategies to:
- Strengthen brand awareness
- Prevent and manage PR crises
- Product and service improvement
- Planning targeted actions
The specialization in Annual Publicity Reports
Clip News provides customized annual reports that meet the needs of each brand. The cooperation with leading international partners, such as Brandwatch Consumer Intelligence Platform, as well as the continuous upgrade of the Clip News Portal for media monitoring, ensure high quality and reliable data.
Looking ahead to 2025
Leveraging a Publicity Report with annual data helps businesses start the new year with confidence. It is the tool that equips executives with the knowledge they need to achieve their goals and maintain their competitive advantage. Because success is always about data and strategy.
The article was published in the Daily Fax on 12 December 2024.
Clip News Vice President Katerina Kechagia was for the second time a guest of journalist Takis Spiliopoulos in the show “Review” broadcasted on Naftemporiki TV. This time, the occasion was the recent publication of a Clip News video about managing a Publicity Crisis.
Ms Kechagia highlighted the ways in which modern media monitoring & analysis solutions can make a catalytic contribution to the difficult task that communication and PR professionals have to carry out when they are called upon to manage a negative publicity crisis for the brand they represent.
Early crisis detection through 24/7 media monitoring
Early detection of a Publicity Crisis is the foundation for its proper management. By using 24/7 media monitoring, you can immediately identify negative references or disturbing patterns on Social Media, as well as other sources such as the Internet, the Press, Radio and Television (RTV). A modern monitoring system offers the ability to react quickly, before the crisis escalates and irreversibly affects your brand’s reputation.
Evaluation of publicity data with quantitative and qualitative metrics
Simple monitoring is not enough – you need meaningful evaluation of the resulting data. Through a combined analysis of quantitative and qualitative metrics, you can understand the depth and breadth of the crisis. This process allows you to tailor your message to accurately address the needs and concerns of your audience.
Quantitative metrics include the following:
- Buzz: the total number of posts or comments on the topic
- Evolution: the number of posts or comments per hour or per day
The following stand out in the qualitative metrics:
- Sentiment: the evaluation of publications or comments as positive, neutral, negative
- Top authors: the most important media or most important social media users, based on Reach or Impact
In-depth analysis publicity report after the crisis
The Publicity Crisis may be over, but the work does not stop there. An in-depth analysis publicity report after the crisis is essential to assess what went well, what could be improved and how similar situations can be prevented in the future. Through comprehensive analysis, you gain valuable insights that strengthen your crisis response strategy and improve your communication at all levels.
Watch the full interview on YouTube.
Theofilos Argyriadis, CEO of Clip News, spoke to adbusiness about the company’s innovative services, such as LinkedIn Monitoring, the use of Augmented Intelligence in Publicity Reporting, and managing PR crises with specialized monitoring tools.
adb: Mr. Argyriadis, Clip News has a 33-year history. Where does the company stand today, and what are your most significant achievements?
Th. Argyriadis: Clip News is the oldest Media Monitoring & Analysis company in Greece, with offices in Athens, Thessaloniki, and Cyprus. We are the most trusted partner for major companies in Greece and abroad seeking to understand their publicity. Additionally, our collaborations with organizations such as FIBEP and AMEC, as well as with leaders in Media Monitoring Platforms like Brandwatch, strengthen our vision. Our recognition by AMEC as “Organization of the Year 2024” in our category is proof of our commitment to innovation and quality.
adb: This recognition brings Clip News into the international spotlight. What does it mean for your clients?
Th. Argyriadis: In November 2024, we were distinguished by AMEC, the International Association for the Measurement and Evaluation of Communication. As the first Greek company recognized by this international organization, we are particularly proud of this achievement, as we were evaluated against strict criteria in five areas: 1) Technology & Investment, 2) Data, Engagement & Insights, 3) Thought Leadership, 4) Turnover Growth & Footprint, and 5) Achievements in Development. This essentially translates to providing our clients access to advanced media intelligence tools and high-level, personalized publicity reporting services based on international standards.
adb: What role do partnerships play in your growth?
Th. Argyriadis: Our collaboration the International Federation of Press Clipping Agencies (FIBEP) since 2002 has enabled us to offer monitoring services internationally and expand our clientele with European organizations and multinational companies. Our inclusion in AMEC in 2023 allowed us to adopt the highest standards in communication measurement and evaluation. Additionally, our partnership with Brandwatch, a global leader in Digital Listening, enables us to deliver real-time insights from the Internet and Social Media, providing competitive tools and strategic planning capabilities for PR agencies and communication professionals.
adb: The success of a company often lies in its people. What is your approach?
Th. Argyriadis: Our people are the core of Clip News. We invest in their development, offering a wide range of benefits, from lifelong learning opportunities to psychological support and expenses coverage for postgraduate programs. We focus on creating a culture that promotes innovation and excellence. Investing in our people contributes to their self-fulfillment.
adb: Tell us about the services you offer and your innovations.
Th. Argyriadis: Clip News provides 360° Media Monitoring & Analysis services, from clipping to specialized publicity data analysis. We cover all Social Media, with the latest addition being TikTok, and have upgraded our Reporting & Analysis services by combining AI technology with the expertise of our analysts. We also adopt Augmented Intelligence, which complements human intelligence with AI to enhance rather than replace it. This approach allows us to offer cost-effective solutions, with technology handling repetitive processes while media analysts focus on tasks requiring strategic thinking and specialized analysis. The journey from data to actionable insights through analytics is a hands-on experience for us and added value for the brands that trust us.
adb: How do you adapt to the evolving needs of the market?
Th. Argyriadis: In January 2025, we are officially launching the LinkedIn Monitoring & Analysis service. Businesses use the platform not only for branding but also for relationship-building and marketing activities, as users in Greece now exceed 700,000, with over 50,000 corporate accounts. Our service provides insights into posts, influencers, and discussions related to each brand and its competition. This is a tool for deepening data democratization, enabling companies and organizations to provide their teams with the necessary depth of analysis to identify opportunities and design targeted campaigns.
adb: A PR crisis is a constant concern for many companies. How does Clip News help manage them?
Th. Argyriadis: We have developed specialized services for crisis management, combining cutting-edge technology and human expertise. The Crisis Summary Report provides 24/7 updates with summaries highlighting the key points of a publicity crisis, accompanied by sources and audience comments. The Crisis Analysis Report delves deeper both quantitatively and qualitatively, offering metrics such as volume of references (Buzz), volume over time (Evolution), and Sentiment Analysis (positive, neutral, negative). With these solutions, communication and PR professionals gain an immediate comprehensive view, enabling them to respond quickly and effectively.
adb: What is your vision for the future of Clip News?
Th. Argyriadis: Remain at the forefront of technology and exceed expectations. Clip News will continue investing in AI tools to offer flexible media monitoring services that enhance competitiveness and add value. In this way, we will remain a strategic partner for brands, helping them turn publicity data into business success.
The interview was published in adbusiness on December 16, 2024.
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