In the retail sector, where supermarket chains compete to attract and retain customers, media analysis services become essential for understanding corporate image and shaping communication strategy. (more…)
Clip News, a company with over 30 years of experience in Monitoring and Media Analysis, proudly announces the creation of its own artificial intelligence (A.I.) tools for analyzing media data based on Greek language models, marking a first in Greece and in Cyprus. This achievement came through with the collaboration of the Intelligent Systems Lab of the Informatics Department (IS Lab) of Aristotle University of Thessaloniki (AUTh) for the project titled: “Intelligent analysis of Media Text Data”. (more…)
Brand awareness is an indicator that shows how familiar a brand is within its target market, and it can significantly influence consumer purchasing decisions. The power of brand awareness is evidenced by the fact that some brands have achieved such widespread recognition that their trade names have become synonymous with the general terms of the products they represent -indeed, which brand comes to your mind when you hear the word “bleach”? (more…)
At Clip News, we honored Tsiknopempti (a traditional celebration of the Greek Carnival season) for yet another year with food, drink, costumes, and dance. But what did the online data demonstrate about this celebration? This year we decided to study and analyze the data, and we laughed a lot with some of the results. (more…)
In November 2023, the executive team of Clip News began a journey of “transformation” through business coaching sessions. (more…)
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