Clip News supports teams and initiatives that leave their significant social impact in their own way. Thus, our employees participated in a First Aid seminar held by the Hellenic Rescue Team (HRT), in the framework of the existing reciprocal partnership between the company and the organization. (more…)
The most “romantic” day of the year once again sparked numerous online discussions among internet users, ranging from articles with gift ideas and outfit suggestions to humorous tweets. At Clip News, we decided to dive in Valentine’s online data, and our analysis led to some extremely lovey-dovey conclusions. (more…)
In the digital era, the “voice” of your brand or company resonates not only through advertisements, official announcements, and press releases, but also through every tweet, post, and online discussion, 24/7. This is where Digital Listening services -often referred to as Social Listening- come into play providing a clear unbiassed window into the vast world of online conversations. (more…)
Introduction
Nowadays, more than ever, cosmetic companies face a range of challenges that demand the adoption of new approaches and strategies to maintain their competitiveness. The use of media monitoring and analysis services is crucial for understanding brand image and for evaluating audience response. (more…)
In the fast-changing digital environment, every company faces the threat of a crisis that can damage its reputation regardless of its industry and size. The key to maintaining a strong brand image lies in being prepared for effective crisis management. (more…)