The AMEC European Chapter team are reaching out to its newest members from the 2023/2024 period to find out a little more about them and provide a warm welcome to the AMEC member community, first up is Greek member Clip News. (more…)
Barcelona Principles. It could be a sports team. Or a manifesto. Or a band name. However, it is an approach established by AMEC, the International Association for the Measurement and Evaluation of Communication. It focuses on identifying the outcomes and impacts of the actions implemented by Communication and PR professionals, ensuring both qualitative and quantitative analysis of these actions. (more…)
The 2024 European Elections sparked significant political developments. Citizens of the Old Continent were called upon to decide its future, though the high abstention in several EU countries did not go unnoticed.
A team of analysts from Clip News immediately utilized hundreds of thousands of data from the popular platform X (Twitter) through Brandwatch, a social listening and consumer insights interactive platform. The aim was to understand “what people said” about the issue over the past week, where did they focus, and which public opinion influencers stood out with their comments (read our first survey on the European Elections). (more…)
The Greek Multiple Sclerosis Society, supported by Clip News, is launching another unique awareness campaign. (more…)
Professionals in public relations, marketing, and communication undoubtedly need to operate in an extremely dynamic environment. Social listening platforms have emerged as a vital tool in their hands, providing real-time insights into public opinion and helping manage publicity issues. (more…)
Clip News attended the annual global summit of the International Association for Measurement and Evaluation of Communication (AMEC) held in Sofia, Bulgaria, 21-23 May 2024. (more…)
The “Social Media Conference 2024: Mastering TikTok” by Boussias took place on 21 May at the packed OTEAcademy amphitheatre in Athens, and Clip News was there! (more…)
Clip News International Department Manager, Eva Karasmani, has been appointed Head for Southern & Western Europe in the MIBE Commission of FIBEP. (more…)
Clip News VP Media Intelligence, Katerina Kechagia, spoke to Naftemporiki TV about the AI tools developed by Clip News and the value of Media Analysis. (more…)
Clip News VP of Media Intelligence, Ms. Katerina Kechagia, visited the Communication & Digital Media Department of the Western Macedonia University on April 23, 2024, to give a speech to the department’s students, as future professionals in the Communication field. (more…)