On 29 November, the Athenaeum InterContinental Hotel in Athens hosted the first AHEPA Awards ceremony with a large number of guests.
AHEPA is the largest Greek-American organization with an international presence and over 3 million members worldwide. Its main objective is the promotion of Hellenism worldwide, the enhancement of education, philanthropy, active participation in public affairs, the promotion of patriotism, support of national issues, as well as respect for human rights and religious freedom. In addition, AHEPA offers its members many opportunities for networking and cooperation on a global level.
The AHEPA Awards, as a new institution of AHEPA Hellas, aim to recognize Greeks from all over the world who stand out for their work and actions in their fields. They honor those who promote Hellenism, pursue excellence in education, dedicate themselves to family and personal development, as well as those who make significant contributions to social and charitable work. 
The AHEPA Awards were held under the auspices of the Ecumenical Patriarchate and the Republic of Cyprus, with the support of the Hellenic American Chamber, the Hellenic Federation of Enterprises, the Athens Chamber of Commerce and Industry and the Piraeus Chamber of Commerce and Industry.
The awardees received as souvenirs works of art by Ms Doreta Kalampaliki, thus adding a special touch to their honor. 
TEDxUniversityofMacedonia made a strong comeback this year, for the 11th consecutive year, on Saturday 7 December 2024, at the Aristotle Theatre in Thessaloniki. The theme of this year’s event, “Morphes”, captured the transformation, evolution and connection between the past, present and future.
A day full of inspiration and discussion
With more than 700 participants, 12 prestigious speakers and 3 artistic performances, the event was a celebration of ideas, inspiration and creativity. Presenters Dimitra Kavalari and Spyros Chatziaggelakis guided the audience through a unique journey of thought and inspiration.
On stage, speakers such as filmmaker Emma Doxiadi, entrepreneur Angelina Christodouli and Marketing Director Prodromos Monastiridis shared unique stories, visions and ideas, inspiring attendees to embrace the power of change.
As highlighted by the event, “Morphes shape us as much as we shape them, reflecting our heritage and our future”.
Part of the Cultural Identity of Thessaloniki
TEDxUniversityofMacedonia has established itself as an integral part of Thessaloniki’s cultural life, while remaining committed to the values of idea dissemination, volunteerism and collective effort.
Clip News as a Proud Media Sponsor
Clip News, with its expertise in media monitoring & analysis services, actively supported TEDxUniversityofMacedonia as a media sponsor. The company’s management is proud to be part of this initiative that connects the local community with global trends and inspires change.
For more information about the event, visit the TEDxUniversityofMacedonia – Ideas worth spreading website.
With the turn of the year, businesses are faced with a unique opportunity: to evaluate their brands’ publicity through comprehensive Publicity Reports. These annual overviews are not just a publicity debrief, but are a strategy tool for the coming year and help identify important insights.
Clip News, an AMEC (International Association for Measurement and Evaluation of Communication) award winner, provides 360° solutions in Media Monitoring, Digital Listening and Publicity Reporting, highlighting the importance of annual reports for a comprehensive publicity inventory.
What are Annual Publicity Reports?
Annual Publicity Reports collect and analyze media data concerning a brand and its direct competitors. It is possible to include data from all media (internet, social media, print, radio and TV), while significant emphasis is placed on the combination of quantitative and qualitative metrics, such as:
- Buzz: Volume of publicity references
- Sentiment analysis: Rating of references as positive, neutral, negative
- Key topics, trends, volume over time, top authors, source impact
- Competition analysis: Analysis of competition publicity with comparative insights, e.g. Share of Voice (SoV)
This data is essential for PR, communication and marketing professionals to understand how the public perceives their brands and to identify opportunities or threats.
The Value of Publicity Analysis
Annual data alone are not sufficient to provide clear guidance. They need analysis and interpretation to turn them into useful information to support strategy. Clip News provides experienced media analysts and leverages innovative technologies such as Machine Learning and AI to produce reports with actionable insights. An annual Publicity Report can answer key questions for any brand:
- Which topics or actions generated the most publicity?
- What were the top sources or channels of publicity?
- Which topics received negative commentary?
- Who were the top influencers?
- How did social media users respond to your campaigns?
Strategic Excellence
Publicity Reports offer valuable insights into your brand image in the marketplace. Utilizing comparative data, trends and qualitative analysis of information, they allow for more effective strategies to:
- Strengthen brand awareness
- Prevent and manage PR crises
- Product and service improvement
- Planning targeted actions
The specialization in Annual Publicity Reports
Clip News provides customized annual reports that meet the needs of each brand. The cooperation with leading international partners, such as Brandwatch Consumer Intelligence Platform, as well as the continuous upgrade of the Clip News Portal for media monitoring, ensure high quality and reliable data.
Looking ahead to 2025
Leveraging a Publicity Report with annual data helps businesses start the new year with confidence. It is the tool that equips executives with the knowledge they need to achieve their goals and maintain their competitive advantage. Because success is always about data and strategy.
The article was published in the Daily Fax on 12 December 2024.
Kimberly Guilfoyle, the new US Ambassador to Greece, has been the subject of intense publicity and commentary. Her professional journey – from her career as a prosecutor and FOX anchorwoman to her relationship with Donald Trump Jr. – has garnered the interest of Greek and international media, creating a rich field for analysis through Digital Listening tools.
Digital Listening: the Secret to Managing Publicity
Clip News analysts, leveraging the Brandwatch platform, processed and analyzed thousands of data from news sites, blogs, forums and social media in Greece (a total of 10,182 mentions on the topic) for the period 10-19 December 2024. Our analysis revealed valuable insights into Kimberly Guilfoyle’s publicity! Our approach included:
- Searching and tracking references on the topic with advanced queries.
- Editing references to categorize individual topics.
- Sentiment Analysis to identify positive, negative and neutral references.
- Quantitative and qualitative mapping of publicity.
Evolution: How Publicity Developed
Publicity for Kimberly Guilfoyle fluctuated significantly, with the highest peak of references occurring on 11 December. The analysis revealed the following:
- References exploded on the day the nomination was announced.
- A steady downward trend in publicity until 16 December.
- Stabilization of references on social networks, while news media showed a new, but not strong, increase.
Kimberly Guilfoyle gained publicity through her communication with Archbishop Elpidophoros of America, a classic move of diplomats coming to Greece. Equally important publicity was received by Trump Jr.’s mention of her abilities and personality in a highly positive to laudatory tone.
Sentiment Analysis and Top Topics
Digital Listening revealed that negative sentiment dominated Twitter and Facebook, with a ratio of 2:1 against positive references. An analytical look at the data highlighted three key areas of negative publicity:
- Statements by Kimberly Guilfoyle in 2015, disparaging the behavior and habits of Greeks.
- Comments about her appearance on FOX, often with a sexist tone.
- Strongly pointing out the fact that, as a former fiancée of Trump’s son, and a family member in the broad sense, she was chosen to be Ambassador to Greece – a country not considered important enough for the US to be represented by a member of the diplomatic corps.
The Reaction of the Greek Media
A look at the Greek websites, given their prestige and credibility, which gave weight and significant visibility to the issue, brings the following news media to the top of the ranking: protothema.gr, enikos.gr, newsbomb.gr, topontiki.gr. Without presenting substantial differences between them, the mix of topics and approach of these media is characterized by careful formulations of professional journalism.
It is worth mentioning, however, that there were some analysts – mainly in the press and broadcast media – who made reference to the fact that diplomatic work in embassies is produced by career diplomats. In contrast, a “glamorous” choice like Kimberly Guilfoyle does not determine the political outcome. However, these analysts formulate sentiment after the first period’s “cloud” of online publicity has been completed with the news release.
Digital Listening and Public Image Management
Although no specific policy predictions can be made based on the publicity data, our analysis makes it clear that Guilfoyle will need to take initiatives to reverse the negative image initially created in the Greek media and especially in social networks.
With the right tools, such as the Brandwatch platform, and the strategic use of publicity data, answers are offered for effective publicity management. In the case of Kimberly Guilfoyle, insights helped to understand the sentiment of the audience and the issues they care about most.
Digital Listening is proving to be an indispensable tool for public image analysis. It allows brands and public figures to identify areas for improvement and develop targeted communication strategies that enhance their reputation.
Analysis identity
Digital Listening Tool: Brandwatch
Timeframe: 1-19/11/2024
Sources: Websites, Blogs, Forums, Social Media (with the restrictions of each source)
Keywording/Analysis: Clip News
This analysis provides an indicative approach, noting that variations in social media data sample and time range could produce different insights.
Clip News Vice President Katerina Kechagia was for the second time a guest of journalist Takis Spiliopoulos in the show “Review” broadcasted on Naftemporiki TV. This time, the occasion was the recent publication of a Clip News video about managing a Publicity Crisis.
Ms Kechagia highlighted the ways in which modern media monitoring & analysis solutions can make a catalytic contribution to the difficult task that communication and PR professionals have to carry out when they are called upon to manage a negative publicity crisis for the brand they represent.
Early crisis detection through 24/7 media monitoring
Early detection of a Publicity Crisis is the foundation for its proper management. By using 24/7 media monitoring, you can immediately identify negative references or disturbing patterns on Social Media, as well as other sources such as the Internet, the Press, Radio and Television (RTV). A modern monitoring system offers the ability to react quickly, before the crisis escalates and irreversibly affects your brand’s reputation.
Evaluation of publicity data with quantitative and qualitative metrics
Simple monitoring is not enough – you need meaningful evaluation of the resulting data. Through a combined analysis of quantitative and qualitative metrics, you can understand the depth and breadth of the crisis. This process allows you to tailor your message to accurately address the needs and concerns of your audience.
Quantitative metrics include the following:
- Buzz: the total number of posts or comments on the topic
- Evolution: the number of posts or comments per hour or per day
The following stand out in the qualitative metrics:
- Sentiment: the evaluation of publications or comments as positive, neutral, negative
- Top authors: the most important media or most important social media users, based on Reach or Impact
In-depth analysis publicity report after the crisis
The Publicity Crisis may be over, but the work does not stop there. An in-depth analysis publicity report after the crisis is essential to assess what went well, what could be improved and how similar situations can be prevented in the future. Through comprehensive analysis, you gain valuable insights that strengthen your crisis response strategy and improve your communication at all levels.
Watch the full interview on YouTube.
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