LinkedIn is a global social network, but the conversations that influence your brand are usually local. Most social listening tools treat Greece as a tiny speck in a huge data stream. Clip News reverses this situation by putting Greek-language content, Greek users and the business specifics of our country at the heart of LinkedIn Monitoring. Below is a brief overview of what this means for the Communications, Marketing and PR teams, and how it bridges the gaps left by “one size fits all” tools.
1. Built for the Greek-speaking LinkedIn ecosystem
With more than 2 million local users and 55,000 company pages, Greece is home to a dense professional community that international social listening platforms rarely map correctly. Clip News captures this ecosystem natively: you can follow posts in Greek, delve into hashtags and follow influential opinion leaders in our country.
2. Tracking posts that make sense for reputation management
Select the keywords you want to track and Clip News’ trackers will collect all posts containing keywords, hashtags, brand names, and people you are interested in, whether they have a LinkedIn profile or not. The end result is aggregated valuable information for an overall assessment of your brand image and that of your competitors on the popular social network.
3. Easy-to-use platform for immediate and continuous access
On our user-friendly platform you can view in real-time the posts that concern you, receive notifications in your mail, export the data in PDF and Excel, so that you can make decisions immediately and targeted.
4. Author/user level information for discovering opinion leaders
Traditional API access only provides post metrics. Clip News goes further, automatically collecting each author’s follower count, post title, location and profile photo. You can create accurate lists of micro influencers or key opinion leaders, measure their reach and compare their content performance over time, without manual search.
5. Benchmarking competition with no monthly limits on posts & mentions tracked
Clip News removes limits. Track an entire industry, rank pages based on reactions or post volume, and discover which formats give rivals an advantage.
6. Flexible pricing tailored to Greek budgets
Instead of charging per user, Clip News charges per keyword package, starting from €17 per month for one keyword. This way, a start-up business can track its name today and add terms (competitors, products, hashtags) only when the need (and budget) grows, instead of paying multinational-level prices from the start.
7. Local expert support
Finally, there is the human factor. Clip News has been operating with offices in Athens and Thessaloniki since 1992. When you need to set up a query with keywords and hashtags, you talk to analysts who have an excellent understanding of the local media landscape, without waiting.
The best choice for Greek brands
International social listening platforms operate with several limitations when it comes to the specifics of the Greek language. Clip News reveals what really matters for the Greek audience, verified by expert analysts, in real time and at a cost that suits Greek businesses. If your reputation depends on what people say about your brand in the professional network, do not settle for the “global average”.
Request a demo and see how every LinkedIn post turns into actionable insight.
Clip News was a sponsor at the AI in Marketing Conference 2025, which was organised by Boussias Events and held at the OTEAcademy with the participation of top communication, marketing and technology executives. The Conference highlighted the decisive role that AI plays in strategic marketing, data analysis, content creation and the protection of the reputation of brands. Supporting such initiatives reflects Clip News’ unfaltering commitment to innovation and to connecting technology and communication.
Clip News Vice-President takes the stage
Clip News Media Intelligence Vice-President, Katerina Kechagia, delivered a speech on “AI-Powered Media Monitoring: Transforming Marketing Strategies with Real-Time Insights” and dwelt on the way AI transforms media monitoring, from a publicity recording tool into a strategic ally. Emphasising the importance of tracing crises in real-time, analysing sentiment (positive, neutral, negative), and predicting trends, Ms Kechagia stressed that brands can now bolster their narrative and maximise audience engagement. At the same time, she referred to the ethical and moral implications of AI use, giving prominence to the role of human supervision and data transparency.
During her speech at the AI in Marketing Conference, Ms Kechagia also referred to the recent, real case study of the National Gallery vandalism by Nikos Papadopoulos, a member of “NIKI” political party. The topic had 2,156 articles, posts and comments on websites and social media in only two hours. References skyrocketed to over 100,000 in 10 days! Marketing and communication executives can use technology, without “sacrificing” control over the image of their brand, by using tools such as:
- Thematic clustering
- Real-time monitoring
- Sentiment analysis
- Email alerts
And mainly… by combining human experience with AI technology.
What the rest of the speakers said:
- Demi Kazasi (Digital Team Member, Hellenic Advertisers Association) spoke about redesigning the international marketing process, focusing on digital experience and experimentation.
- Nicole Mezzasalma (Senior Consultant & Innovation, Battenhall) spoke about the way AI affects social media strategy, using examples and tools.
- Charlie Hills (Founder, Cognified) explained how to produce authentic AI content that truly transforms and does not drive the audience away.
- Ioustini Papavasileiou (Business Unit Director – Marketing Strategy, Consumer Insights & MarTech Solutions, MAX Greece) described how AI helps reduce media waste and create effective, data-driven campaigns.
- Oliver Yonchev (Founder, cocreatd) challenged the rumour that AI “kills” creativity, suggesting ways to make the two coexist.
- Eleanna Tavlikou (Instructor, Knowcrunch & Digital Creator, Human Minds) dwelt on how AI revolutionised visual media, with case studies on personalised and effective content.
- Elena Bouka (AI Legal Counsel) spoke about EU legislation on AI, restrictions, regulations on generative AI and what the above mean for marketing.
- Tania Giakoumaki (General Manager, Curious Ahead) spoke about the integration of AI into business development and branding strategies.
- Christos Passas (Digital Business Unit Director | Head of AI, Curious Ahead) introduced the notion of Generative Engine Optimization (GEO) and the need to protect reputation in AI-driven searches.
- Dan Debnam (Founder, Inovara) explained how AI agents radically change SEO and content search.
- Jérémy Grandillon (CEO, TC9) highlighted how AI can eliminate time-consuming sales procedures and increase performance.
Final Insights – Lessons and Prospects
The last discussion at the first day of the AI in Marketing Conference, coordinated by journalist Robert Pefanis, highlighted the main trends and next steps in using AI in marketing. The discussion saw the participation of Ioannis Kamilakis (Marketing Director, Public Group), Panos Bassios (Digital, Data & Analytics Director, MSD) and Marily Mitropoulou (Country Marketing Manager, Plum) and focused on the implementation of AI technologies in sales, content and strategy.
Clip News continues to dynamically invest in a future where media monitoring uses AI, by attending important conferences and by supporting the creative and strategic transformation of the market. Join us in keeping up with the developments – because information is fire and AI is its accelerator! For more information on the AI in Marketing Conference, click here.
Sunday, April 6th was a special day for Thessaloniki and Northern Greece. The 19th International Marathon “Alexander the Great” – bwin managed to turn the city into a grand celebration of sports, unity, and optimism.
Around 15,000 runners, from amateurs to top athletes, gathered at the starting line to test their strength, push their limits, and experience the magic of a unique route set against the backdrop of Macedonia’s historical heritage. Thousands of spectators supported their effort with applause, creating a warm atmosphere that moved everyone.
Sports meets social contribution
The event, beyond its competitive nature, once again highlighted its social role, promoting inclusion, participation, and solidarity. Children, families, and people of all ages found space to express themselves, have fun, and become part of a great shared experience.
High level of organization and international recognition
The success of the Marathon was based on an excellent organizational structure, with the contribution of dozens of institutional bodies, volunteers, and supporters. The races took place on certified routes and in accordance with international standards, further enhancing the prestige of the event in the global running calendar.
The contribution of the Region of Central Macedonia and the support of institutional bodies, both locally and nationally, confirmed the importance of the Marathon as an institution that promotes culture, tourism, and public health.
Clip News proudly supported the 19th International Marathon “Alexander the Great” – bwin as a communication sponsor, supporting this important athletic and social event.
More information on the official website www.atgm.gr. 
Clip News Vice-President Katerina Kechagia will be a speaker at the “AI in Marketing Conference” that will be held on 9-10 April 2025 at the OTEAcademy Auditorium by Boussias Events.
During her presentation, titled “AI-Powered Media Monitoring: Transforming Marketing Strategies with Real-Time Insights”, Ms Kechagia will explain how AI transforms the way in which companies and brands monitor and analyse their public image on all information media (online & offline), using real-time data for more flexible and strategic marketing decisions.
The “AI in Marketing” Conference is destined for marketing executives, brand managers, digital strategists and communication professionals, who will have an opportunity to learn how to use AI tools in Media Monitoring, without losing control of the brand narrative.
Clip News’ participation in the “AI in Marketing Conference” highlights the company’s leading role in technology and communication developments, with emphasis on innovation and on added value for its clients.
More information here.
After premiering on Netflix, British “Adolescence” drama series triggered heated social discussions in Greece as well. Centering on a 13-year-old schoolboy, the series focuses on adolescence, toxic masculinity and the impact of social media on the identity of young people.
The social buzz in Greek online media (internet and social media) shows that the series works as a catalyst for discussions about mental health, parental responsibility and youth violence.
Analysis data
Analysis is based on Brandwatch platform digital listening data for Adolescence series, for the period between 13 and 31 March 2025. More specifically, analysis was performed using posts on websites and blogs, as well as public discussion comments from forums and social media. The charts below depict interest intensity, time-allocated interest, most often-reproduced keywords, emerging trends and discussion channels.
Skyrocketing of references
Total references to the series reached 7,287 during the reference period, increased by 16,847% compared to the previous reference period (only 43 references). Such increase confirms that the series had a strong impact since it premiered, triggering sensitive social reflexes. 
Time-allocated publicity
The chart about daily references shows that publicity peaked three times: on 19 March, on 24 March and on 31 March. The first peak is apparently associated with the premiere of the series, the second peak is associated with the discussions that followed on social media and the third peak is associated with the public discussion about the screening of the series in schools, as it is expected to happen in Britain. 
Most frequently used keywords, hashtags and emojis
The word cloud shows the topics discussed. Terms that stand out include “social media”, “toxic masculinity”, “mental health”, “parents”. Hashtags #adolescence, #woke, #mentalhealth and #adolescencenetflix show the emotional charge of the posts. The phrases recorded document a broader social anxiety over the way young people experience adolescence in our times. 
Change of topics
The chart about trending topics depicts the topics that had the biggest dynamic. Terms on the left highlight the topics commented upon the most at the beginning. Terms on the right were on the rise as days were passing by. The increase of the frequency of topics such as “causes a stir”, “heinous violence”, “nerve-wrecking” depicts the trends formed about the topic, from the social depth of the series to the discomfort or concerns it raised. 
Reference sources
The pie chart shows that most references came from online news articles (44%), followed by Facebook comments (28%) and X comments (26%). This proves that discussions about Adolescence series started from information media, but quickly spread to social networks, confirming the ability of some series to turn into a social phenomenon. 
Most-republished X posts
Most-republished X posts give an idea about the feelings and opinions that the Greek audience developed about Adolescence series. Users praised the series as a “masterpiece” and “hard contemporary reality”, while others saw it as an opportunity for parents to self-reflect and more actively participate in the mental health of adolescents.
Humorous comments about the discussions between parents and children or proposals for relevant books enriched dialogue, giving it an educational dimension. At the same time, there was also criticism about the topics that the series visits, proof that nobody was indifferent to the series.
The value of digital listening
The case of “Adolescence” series confirms the strategic value of digital listening for marketing, PR and brand strategy professionals. The ability to monitor the emotional direction of public discussions in real-time offers valuable insights for fame management and content development.
For brands and communication executives, the picture that digital listening offers is crucial for the adjustment of their tone, messages and strategy, accurately responding to whatever the audience focuses on in a specific time period.
Analysis identity
Digital Listening Tool: Brandwatch
Date Range: 13-31/03/2025
Sources: Websites, Blogs, Forums, Social Media (subject to the limitations of each channel)
Keywording/Analysis: Clip News
Search Restrictions
The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.
The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.
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