Clip News got the “Best in Media Monitoring” distinguishment for 2024, in Marketing Week’s annual anniversary edition “The Book of Ten 2024”! The distinguishment is the “capstone” of our long and uninterrupted course in the field of publicity monitoring and analysis. As the strategic partner of businesses and agencies since 1992, Clip News has been offering reliable monitoring services from Social Media, Internet, Printed Press, TV and Radio, which support targeted communication and marketing decision-making.
What is “The Book of Ten”
“The Book of Ten” is an institution, an annual review by Marketing Week, that pays tribute to the most important actions and achievements in the field of communication, marketing and the media. The “Best In” distinguishment is all about the top initiatives and projects that stood out thanks to their creativity, innovation and impact on the market. Clip News was selected as the top supplier of Media Monitoring services, a distinguishment that highlights our leadership and substantial contribution to the supply of quality information and strategic analyses to our customers. We thank the team of Marketing Week for the honour, as we thank our customers and associates for their trust all those years.
Milestone year
The year 2024 was a milestone for Clip News, as the company was awarded the Organization of the Year award of the International Association for the Measurement and Evaluation of Communication (AMEC). The award was proof of the company’s commitment to the supply of quality Media Monitoring solutions. In 2024 we also announced the creation of AI tools based on Greek language models, in cooperation with the Aristotle University of Thessaloniki (AUTH). We were also the Host Sponsor of the “FIBEP World Media Intelligence Congress 2024” in Cyprus.
We continue our course
Guided by quality, reliability and constant development, we continue to upgrade our services and open new roads in publicity monitoring and analysis. Regardless of whether we are talking about Social Media, Internet, Printed Press, TV and Radio, our aim is to immediately supply brands and agencies with information that has added value.
Contact us today, to find out how we can support your communication needs with the most advanced Media Monitoring solutions.
Clip News has the pleasure to be the main sponsor of the PR Awards 2025, the top institution that highlights the most innovative, creative and effective practices in the fields of communication and PR.
For the fourth consecutive year, the Boussias Events PR Awards honour those who shape the Greek communication landscape. Inspiring strategies, campaigns that stand out, an evaluation committee consisting of acknowledged professionals, teams that take creativity to another level and turn challenges into opportunities.
The award ceremony will be held on Tuesday 29 April 2025 at the National Insurance Conference Hall. Time of arrival: 18:30.
As leader in the Media Monitoring sector since 1992, Clip News supports initiatives that bolster quality, innovation and transparency in the field of communication. Our participation in the PR Awards 2025 as the main sponsor confirms our commitment to highlighting the sector’s professional excellence and constant progress.
For more information, click here.
If you’re a communications professional or work at a PR agency, then you know what it means to start your day with hundreds of media mentions for each client. How much time do you have to read all those articles and posts you receive through media monitoring to extract useful insights? The AI Summary Report by Clip News is here to solve that problem. Through AI–powered clustering and summarization, it transforms publicity monitoring from a chore into a strategic tool.
What is the AI Summary Report
The AI Summary Report is the new, advanced service by Clip News that automatically transforms publicity mentions into thematic clusters with accompanying summaries. It uses artificial intelligence based on OpenAI’s API to provide accurate, natural, and immediately actionable information. In simple terms, you press a button and receive a comprehensive publicity report in your inbox within 60 seconds!
Why Use It
- Time-saving: Reduce up to 90% of the time spent reading and writing publicity reports! With the AI Summary Report, you instantly see what’s being said about you and your competitors, how it’s being said, and why it matters.
- From chaos to structure: Thanks to advanced clustering, the system organizes clippings into thematic groups. Instead of digging through a chaotic mass of articles and posts, you get an automatic map of your publicity landscape.
- Summaries, not just data: Each cluster comes with a summary that concisely presents the relevant information, along with a representative headline.
- Lower cost: Starting at €70/month with scalable packages, it cuts down reporting production costs compared to traditional analytical methods.
Who Needs It
The AI Summary Report is ideal for:
- PR agencies with multiple accounts and heavy workloads
- In-house communication departments of brands with constant media presence
- Crisis communication teams needing real-time updates
- Marketing/branding directors seeking a concise overview of their reputation
Key Benefits at a Glance
- Real-time thematic clustering
- Summaries per topic for instant comprehension
- Report in a Word document ready for presentations
- Bilingual reports (Greek & English)
- Coverage from Websites, Blogs, Press, LinkedIn, X (Twitter), Facebook, Instagram, TikTok, YouTube
- Essential for real-time crisis management
With the AI Summary Report, there’s no need to choose between speed and quality. You get both. And at any time, you can request an in-depth publicity analysis from the Clip News team, when you need the human expertise.
LinkedIn Monitoring: How Greek Banks Can Win the LinkedIn Game With the Aid of Reliable Data
At a glance
LinkedIn constitutes a crucial communication strategy tool for banks. AMEC award-winner Clip News offers specialised LinkedIn Monitoring solutions, aiming at strengthening reputation, optimizing strategy and understanding competition, by using real-time data from the Clip News Portal platform.
Objectives
- Real-time LinkedIn Monitoring & communication action recording
- Understanding sentiment (positive, neutral, negative) & thematic clustering
- Improving content strategy & keeping tabs on competition
Solutions
- AI-powered data collection, by monitoring keywords, hashtags & users
- User-friendly platform with real-time alerts
- Competitive benchmarking
*Premium Solutions:
- Tagging per topic or category & correction of sentiment in all data
- Custom reports with KPIs by analysts
Benefits
- Complete control over the brand’s LinkedIn presence & monitoring of competition actions
- Increase of target-audience engagement & timely handling of publicity crises
- Improved data-based decision-making
Why LinkedIn Monitoring & Why Now?
LinkedIn is currently the most powerful professional social media channel for banks, both on a corporate publicity level and on a networking and development level. With more than two million users and over 55,000 companies in Greece, LinkedIn has become an integral part of every decent communication strategy. LinkedIn is not yet another social media channel, but a tool that helps brands gain publicity, strengthen their reputation and create trust.
However, simply being present at LinkedIn, without monitoring and data, is like walking in blindfold. The Analytics that LinkedIn platform includes offer important insights about owned posts, meaning your posts. However, the ability to locate all references to your brand or directly compare with competition references is limited.
Banks Under the Microscope
To understand how our new LinkedIn Monitoring service can prove useful for brands, we selected systemic banks for the reasons below that also apply for many professional sectors:
- LinkedIn has turned into a fully operational marketing channel, which can autonomously support the promotion of new products or services and campaigns.
- At the same time, LinkedIn can supplement omnichannel strategies, significantly strengthening the effectiveness of communication initiatives that are also “running” in other media (i.e., TV, printed media, digital media, PR actions).
- Brands are constantly under the microscope. One wrong post, one negative comment or a misunderstood tone can create an avalanche of reactions.
- PR and marketing teams are asked to quantify the effectiveness of campaigns, corporate social responsibility (CSR) actions or Thought Leadership actions, such as the participation of high-ranking executives in conferences.
Based on the above, we activated a LinkedIn Monitoring account, we selected the right keywords and we collected relevant posts (834) for a period of one month. The procedure allowed us to get data about systemic banks with the below metrics:
- For every post containing the selected keyword: URLs, Hashtags, Reactions count, Comments count
- For every post of a selected author: Username, Followers count, Profile image, Location
The Benefits of LinkedIn Monitoring
- Real-time monitoring of references to your brand
- Who talks about your bank? What do they say? In what tone of voice?
- Locating negative posts by LinkedIn users, competitors and bank employees.
Undoubtedly, LinkedIn Monitoring does not prevent publicity crises. However, it helps manage them immediately and restore the trust of your clients.
- Competitive benchmarking
- What content of other banks causes engagement?
- When do they publish and what format do they use (polls, videos, multi-image posts)?
- What are the gaps that you can use in your own benefit?
With the right data always at your disposal on a Monitoring platform, you can monitor the actions of your competition and adjust your content, in order to keep up with a trend of your sector or differentiate yourselves.
- Recording Topics & Sentiment
- How does the sentiment (positive, neutral, negative) about your brand change in the course of time?
- What does the audience expect from your communication? What topic causes the biggest engagement? Sustainability, CSR actions, new products or new services?
Understanding what the audience finds interesting allows you to create content that increases trust, bolsters interaction and improves the total image of your brand.
What we monitor, plain & simple
- Keywords: Words, phrases or hashtags that are important to you (the name of a brand, a company or a person).
- Authors: Active LinkedIn users in Greece (more than a million users, the number is on the rise).
Why Clip News?
Clip News offers specialized LinkedIn Monitoring solutions that allow you total control over your digital presence. Real-time alerts, AI technology and specialised analysts supply you with reliable publicity data that allow you to monitor, analyse and optimise your strategy.
- User-friendly platform with real-time alerts
- Real-time alerts about LinkedIn references related to the keywords and/or pages you are interested in.
- Dashboard that allows the easy monitoring of LinkedIn data.
- Measurable results to decide what works best.
- AI-powered tool & human expertise
- Use of advanced AI algorithms for data collection.
- Supervision by media monitoring professionals to make sure results are correct.
- Tagging και sentiment analysis (positive, neutral, negative).
- Specialization in banking & and financial brands
- Experience in the analysis of financial sector publicity.
- Profound knowledge of the banking sector and of its distinctive communication characteristics.
- Custom Reports with KPIs set by you.
Next Step
Try LinkedIn Monitoring In Action:
If you wish to protect the reputation of your brand, measure the efficiency of your actions or better understand your competition and your audience, Clip News most definitely has the tools and know-how to offer you reliable data that would lead to data-driven decisions.
Ask for a free demo and discover how you can improve your LinkedIn strategy with real-time data.
Athens hosted this year an institution that highlights the innovation and expertise of the Greek ICT market: the Greek ICT Awards, in the framework of the international exhibition BEYOND 2025 (4-6 April), at the Metropolitan Expo.
With a strong presence of companies, institutions and executives shaping the future of digital transformation, the awards were the focus of an institution that honours projects with impact – not only technological, but also social. From applications that harness artificial intelligence to solutions that deliver tangible results in the daily lives of organizations and citizens, the winning projects represented the present and future of digital Greece.
An institution with prestige and independence
The hosting of the Greek ICT Awards by BEYOND marks the aim of the exhibition to strengthen Greek technological production and give it international scope. The awards, however, are not just part of the exhibition’s programme. They operate autonomously, with an independent evaluation process under the responsibility of MetaTeam, ensuring transparency, validity and a high level of evaluation.
Participation with Substance
Clip News Senior Analyst Giorgos Mpolanis participated in the Greek ICT Awards 2025 Evaluation Committee, contributing with his extensive experience and deep understanding of the ICT market. According to his statements, “the evaluation process of the entries was rigorous, with full documentation, meaningful dialogue among the committee members and the final criterion of conscience and fairness”.
A step forward for the Greek digital space
BEYOND 2025 and the Greek ICT Awards prove that Greece has the potential, talent and creativity to stand on an equal footing on the international innovation stage. The quality of the projects that were presented and distinguished, combined with the maturity of the domestic ICT market, show that Greece is not just an “observer” of international developments – it is an active and valued player in the field of innovation.
The participation of renowned executives, the serious and well-founded evaluation, as well as the increasing institutional support, show that technological excellence in our country can be a driver of growth, enhancing extroversion and investing in human capital.
You may find more info here.
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