Barcelona Principles 3.0: The “Bible” of Proper Communication Measurement

Barcelona Principles 3.0: The “Bible” of Proper Communication Measurement

Barcelona Principles. It could be a sports team. Or a manifesto. Or a band name. However, it is an approach established by AMEC, the International Association for the Measurement and Evaluation of Communication. It focuses on identifying the outcomes and impacts of the actions implemented by Communication and PR professionals, ensuring both qualitative and quantitative analysis of these actions. (more…)

Media Analysis for the Automotive Industry

Media Analysis for the Automotive Industry

Introduction

The automotive industry is experiencing significant changes due to the rapid development of electromobility and the entrance of new competitors into an already highly competitive sector. This situation necessitates the utilization of media analysis services, which offer specialized publicity analysis in the media and in social networks.  (more…)