Barcelona Principles. It could be a sports team. Or a manifesto. Or a band name. However, it is an approach established by AMEC, the International Association for the Measurement and Evaluation of Communication. It focuses on identifying the outcomes and impacts of the actions implemented by Communication and PR professionals, ensuring both qualitative and quantitative analysis of these actions. (more…)
Clip News attended the annual global summit of the International Association for Measurement and Evaluation of Communication (AMEC) held in Sofia, Bulgaria, 21-23 May 2024. (more…)
Clip News International Department Manager, Eva Karasmani, has been appointed Head for Southern & Western Europe in the MIBE Commission of FIBEP. (more…)
Clip News VP Media Intelligence, Katerina Kechagia, spoke to Naftemporiki TV about the AI tools developed by Clip News and the value of Media Analysis. (more…)
Introduction
The automotive industry is experiencing significant changes due to the rapid development of electromobility and the entrance of new competitors into an already highly competitive sector. This situation necessitates the utilization of media analysis services, which offer specialized publicity analysis in the media and in social networks. (more…)